The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, personalization, brand/store community and customer retention were examined via an empirical investigation of 450 loyalty/reward program members of three retail stores in Malaysia. The administration of the survey was personally administered but self‐completed. Four of the five relationship marketing tools, namely, customer service, loyalty/rewards programs, brand/store community and personalization, had a significant positive relationship with customer retention. The findings provided valuable insights into the loyalty program management practices of retail stores in a developing country context. Copyright © 2013 John Wiley & Sons, Ltd.     

Priming the mental time-line: effects of modality and processing mode

The notion of a mental time-line (i.e., past corresponds to left and future corresponds to right) supports the conceptual metaphor view assuming that abstract concepts like “time” are grounded in cognitively more accessible concepts like “space.” In five experiments, we further investigated the relationship between temporal and spatial representations and examined whether or not the spatial correspondents of time are unintentionally activated. We employed a priming paradigm, in which visual or auditory prime words (i.e., temporal adverbs such as yesterday, tomorrow) preceded a colored square. In all experiments, participants discriminated the color of this square by responding with the left or the right hand. Although the temporal reference of the priming adverb was task irrelevant in Experiment 1, visually presented primes facilitated responses to the square in correspondence with the direction of the mental time-line. This priming effect was absent in Experiments 2, 3, and 5, in which the primes were presented auditorily and the temporal reference of the words could be ignored. The effect, however, emerged when attention was oriented to the temporal content of the auditory prime words in Experiment 4. The results suggest that task demands differentially modulate the activation of the mental time-line within the visual and auditory modality and support a flexible association between conceptual codes.     

Encouraging Inquiring Men and Women: Teaching,Windsurfing, and Duck à l’Orange

Fay Fransella set up the Centre for Personal Construct Psychology as a bold experiment to make the theory more accessible to whoever might find it useful. The process of its establishment and its changing nature are outlined in this article. In its implementation and promotion of the theory, the Centre had important impacts on people's professional and personal lives, as evidenced in my own life. Fransella's pragmatic approach to life, her bold experiments, and her creative solutions were reflective of an adoption of a theory as something to be lived, not just an intellectual pursuit.     

Resilience to Childhood Abuse and Neglect in College Students

This study examined the prevalence of a history of childhood maltreatment in a college sample and identified the relationship between being maltreated as a child and later college adjustment in men and women. Results indicate that men who had been maltreated in childhood had more resilient outcomes in college than women who had been maltreated in childhood. Negative life events and protective factors acted as mediators in the relationship between childhood maltreatment and college adjustment for women, and protective factors acted as a moderator in the relationship between childhood maltreatment and college adjustment for men.     

Visual mental representations supporting object drawing: How naming a novel object with a novel count noun impacts on young children's object drawing

Object drawing can be supported by a number of cognitive resources, each making available visual information about the object being drawn. These resources include perceptual input, short-term visual memory, and long-term visual memory. Each of these resources has the potential to make available distinct forms of visual representation, including viewpoint-specific and viewpoint-independent representations, object-specific and category representations, and separate representations of object colour. We review neuropsychological and developmental evidence supporting these claims, including evidence that the same drawing can reflect the influence of multiple forms of visual representation. Seven experiments are then reported, investigating object drawing by 4- to 6-year-old children, to confirm the support for drawing provided by different forms of visual representation. Young children are selected for investigation because their drawing is relatively unconstrained by culturally determined norms which, in our culture, dictate that objects should be drawn just as they appear from the vantage point of the drawer. To distinguish the support provided by object and category representations, the experiments exploit the privileged links between count nouns as object labels, and representations of object categories. In addition, pre-established representations, visual or otherwise, are precluded from influencing drawing by asking the children to draw novel objects, and by creating novel count nouns with which to label the objects. The results reveal how viewpoint-specific perceptual representations, object-specific representations of shape and of colour, and category representations of shape can each impact on object drawing, and in some circumstances on the same drawing. It appears that simple drawing tasks have the potential to reveal some of the distinct types of representation able to support visual cognition.     

Psychological and criminological factors associated with desistance from violence: A review of the literature

Ample evidence exists that offenders eventually terminate their criminal careers, and this holds true for violent offenders. The causal mechanisms responsible for triggering and maintaining this process remain unclear; meaning that desistance from violence is poorly understood. This comprehensive review of the literature revealed that research in this area is hampered by definitional, operational, and measurement inconsistencies. Several of the conceptual frameworks used to explain desistance from delinquency have not been specifically applied in relation to violence. However, it was found that criminological enquiry suggests that informal social control (e.g., stable relationship and employment) play a role in desistance from violence and that theoretical frameworks which examine both internal and external change seem to show promise as an aid to understanding the desistance process. Psychological research has tended to focus on the role of risk and protective factors in relation to desistance but this, particularly protective factors, is currently under-researched. More knowledge needs to be assembled about how: (1) the mechanics of protective factors mitigate risk of future violence, and (2) how they play a role in the maintenance of violent free behaviors. Findings from criminology and psychology need to be expanded and integrated to extend our understanding of desistance from violence.     

You don't have to go to church to be a good Christian: the implicit religion of the cathedral carol service congregation

The notion that you don't have to go to church to be a good Christian is accepted as an indicator of the form of implicit religiosity espoused by those who (in Bailey's analysis) say that they “believe in Christianity.” The present paper builds on the findings of a recently published survey of rural Anglican churchgoers celebrating harvest which suggested that de-institutionalised implicit religion may be superseding commitment to conventional explicit religious attendance. The responses of 1081 people who attended Christmas carol services in two English cathedrals in 2009 and 2010 are analysed. The findings of the previous paper that implicit religiosity is more prevalent among younger people and among those who attend church less frequently are replicated. Evidence is also found that women are more inclined to this view than men and that those who have a loose historical connection through baptism are more likely to endorse it than those with either no historical connections or stronger ones. Suggestions are made for further research.     

A test of two methods of arithmetic fluency training and implications for educational practice

Children are exposed to multiple training tasks that are intended to support acquisition of basic arithmetic skills. Surprisingly, there is a scarcity of experimental research that directly compares the efficacy of those tasks, raising the possibility that children may be spending critical instructional time on tasks that are not effective. We conducted an experiment with 1st through 6th grade children comparing two arithmetic training tasks that are widely used: answer production training and fact triangle training. Results show that answer production training produces substantial fluency gains, whereas fact triangle training does not. Further, we show that, despite theoretical considerations that suggest otherwise, fact triangle training does not produce more flexibly applicable learning. Implications for memory representation, arithmetic fluency training, and broader educational strategy are discussed.     

Gender and victimization by intimates

Recent data demonstrate that, although gender has an impact upon the experience of being a victim of an intimate's violence, there is no particular personality pattern that leads one to become a victim. Rather, women--who are socialized to adapt and submit, and who are likely to become victims of men's sexual violence or physical abuse--may not develop adequate self-protection skills as children, especially if they come from childhood homes in which females are victimized, leading to a later vulnerability to physical and sexual abuse. Men, however, socialized to express anger and aggression in an outward manner, learn to model the abuse witnessed or experienced in childhood and often learn that women are the "appropriate" recipients of this violence. Social learning theories of modeling and aggression are used to explain how such personality patterns develop, and the theory of learned helplessness is used to explain battered women's coping responses to their partners' abusive behavior. The extreme situation, in which a battered woman kills her partner in self-defense, is analyzed in order to understand women victims' sense of desperation and entrapment in severely abusive relationships and the extent to which their behaviors are in reaction to the abuse perpetrated by the mate.     

EMU Leadership: An egalitarian magnanimous undemocratic way for schools

This paper suggests that the nature of leadership as a significant human characteristic, derived from both philosophical and psychological theorizing, can appropriately be seen as egalitarian (in Macmurray's sense) and magnanimous (in Aristotle's sense), whilst remaining undemocratic. Empirical research carried out in schools supports the idea that, in particular circumstances, this model of leadership may indeed already be recognized in schools. In addition, there are brief references to the psychology of leadership, to the ways in which learning in schools might be theorized, and to the nature of schools as communities. Finally, implications for 'followers' as well as leaders, and for spiritual development in schools, are explored.