The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, personalization, brand/store community and customer retention were examined via an empirical investigation of 450 loyalty/reward program members of three retail stores in Malaysia. The administration of the survey was personally administered but self‐completed. Four of the five relationship marketing tools, namely, customer service, loyalty/rewards programs, brand/store community and personalization, had a significant positive relationship with customer retention. The findings provided valuable insights into the loyalty program management practices of retail stores in a developing country context. Copyright © 2013 John Wiley & Sons, Ltd.     

Resilience to Childhood Abuse and Neglect in College Students

This study examined the prevalence of a history of childhood maltreatment in a college sample and identified the relationship between being maltreated as a child and later college adjustment in men and women. Results indicate that men who had been maltreated in childhood had more resilient outcomes in college than women who had been maltreated in childhood. Negative life events and protective factors acted as mediators in the relationship between childhood maltreatment and college adjustment for women, and protective factors acted as a moderator in the relationship between childhood maltreatment and college adjustment for men.     

EMU Leadership: An egalitarian magnanimous undemocratic way for schools

This paper suggests that the nature of leadership as a significant human characteristic, derived from both philosophical and psychological theorizing, can appropriately be seen as egalitarian (in Macmurray's sense) and magnanimous (in Aristotle's sense), whilst remaining undemocratic. Empirical research carried out in schools supports the idea that, in particular circumstances, this model of leadership may indeed already be recognized in schools. In addition, there are brief references to the psychology of leadership, to the ways in which learning in schools might be theorized, and to the nature of schools as communities. Finally, implications for 'followers' as well as leaders, and for spiritual development in schools, are explored.     

Perceptions of Sexual Harassment as a Function of Target's Response Type and Observer's Sex

Although research has investigated definitionsand prevalence of sexual harassment, little is knownabout responses to sexual harassment. Therefore, thepresent study was designed to explore how individuals interpret the communication of various targetresponses. One hundred and twenty employees fromhealthcare settings were randomly assigned to one offour conditions. The majority of the individuals in the sample was White-European American (75%) whilethe remaining 25% was comprised of minority members. Theconditions contained a video-taped interaction betweentwo co-workers, one male and one female. The male's behavior in each interaction continuedto escalate to the point of sexual harassment while thefemale's responses varied. There were two passiveresponses and two assertive responses. After viewing the short video participants responded toquestions assessing their perceptions of theinteraction. Results indicated there were no differencesin perceptions between men and women when viewing thevarious conditions. There were, however, differencesfound between the assertive conditions and the passiveconditions. Specifically, assertive responses areperceived as more effective than passive responses in communicating unwelcomeness and in deterringthe initiator's persistence. However, consistent withthe research on responses to sexual harassment,perceptions of sexual harassment appear to be based more on the initiator's behavior than on thetarget's responses.     

Property,Possession and Permanence: A Field Study in Human Territoriality1

The relationship between the “permanence” of a person's occupancy of a place and his territorial behavior were tested in a field setting. The permanence (past residence and anticipated future residence) of suburban residents who displayed territory defenses was compared to that of control residents who had no such displays. It was found that people who had visible territorial displays on the property showed greater permanence in attachment to the property and responded more rapidly to the presence of an outsider on their property. Results were discussed with reference to the functional implications of territoriality in communities.     

Public Attitudes Toward the Trustworthiness, Competence, and Altruism of Twenty Selected Occupations

Ratings on 4-point scales of truthfulness, competence, and altruism of 20 selected occupations were obtained from 4 samples of subjects. The subjects included 200 students from the University of Connecticut, 96 students from the University of Maryland, 50 secretaries from a small town in Connecticut, and 50 teachers from the public schools of the same town. In spite of differences in sex, age, occupation, education, and locale, all the samples and subsamples were remarkably similar in their ratings of the 20 occupations. A strong tendency appears for professionals to be rated high and for people who may be regarded as powerful in our society to be rated poorly on all 3 variables. Several interesting differences in ratings on the 3 variables within professions were obtained.     

The Ladder of Rationality

This paper is a review and critical discussion of John Broome’s Rationality Through Reasoning. In particular, it engages critically with (i) Broome’s view on the independence of normative reasons and rationality, (ii) his construal of the capacity, property, and requirement senses of “rationality”, and (iii) his account of reasoning as a conscious, rule-following operation on mental contents.     

Induction,trance, and ritual in family mythologizing

The authors put forward a theory of family mythologizing as a process of induction, trance, and ritual. These phenomena, in the context of expressive language, comprise myths. Mythologizing is assumed to be part of normative development. All individuals and families employ myths as schemata for organizing highly complex yet cognitively inexplicable relationships. The authors propose a systemic explanation for the operations of mythologizing and present case illustrations.