Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value

The authors explored three properties of basic, unconsciously triggered affective reactions: They can influence consequential behavior, they work without eliciting conscious feelings, and they interact with motivation. The authors investigated these properties by testing the influence of subliminally presented happy versus angry faces on pouring and consumption of beverage (Study 1), perception of beverage value (Study 2), and reports of conscious feelings (both studies). Consistent with incentive motivation theory, the impact of affective primes on beverage value and consumption was strongest for thirsty participants. Subliminal smiles caused thirsty participants to pour and consume more beverage (Study 1) and increased their willingness to pay and their wanting more beverage (Study 2). Subliminal frowns had the opposite effect. No feeling changes were observed, even in thirsty participants. The results suggest that basic affective reactions can be unconscious and interact with incentive motivation to influence assessment of value and behavior toward valenced objects.     

On the determinants of induction in responding for sucrose when food pellet reinforcement is upcoming

Rats' rates of leverpressing for low-concentration liquid-sucrose reinforcers in the first half of an experimental session increase when food pellet, rather than sucrose, reinforcers will be available in the second half. Experiment 1 determined that this induction effect was the outcome of food pellet reinforcement's increasing response rates, not of continued sucrose reinforcement's decreasing them. Experiments 2 and 3 showed that induction was primarily controlled by the conditions of reinforcement in the current session, not by those in the previous one. Experiment 4 showed little evidence that the induction was the outcome of Pavlovian processes. These results suggest that induction may occur because of processes operating at the level of the entire session. They also provide a link to a seemingly related area of study: contrast effects. Some of the results are consistent with what is known about contrast effects, but there are also several, yet unexplained differences.     

Fit for persuasion: the effects of nonverbal delivery style,message framing,and gender on message effectiveness

This study examined two experimental variables, delivery style and message framing, that have yet to be examined together in the regulatory fit literature. College students (mean age = 30) watched a video message encouraging regular exercise delivered in an eager or vigilant nonverbal style and framed in terms of gain or loss. Results revealed significant fit effects involving gender, delivery style, and message framing. The eager message was perceived as more effective by men whereas the vigilant message was perceived as more effective by women. A message framing by delivery style fit effect also emerged for perceived message effectiveness. The implications and limitations of these findings are discussed.     

Exploring well-being among US Hispanics/Latinos in a church-based institution: a qualitative study

Major theories informing conceptions of psychological well-being draw heavily from Western-centric perspectives, which often neglect culturally bound frameworks. We investigated how US Hispanics/Latinos conceptualize well-being, how psychosocial and behavioral aspects may increase well-being, and how psychosocial stressors may impact positive emotional states. Spanish-speaking Hispanic/Latino adults were recruited from a church in an urban city in the US and invited to participate in focus groups. Two groups of women (n = 19) and one group of men (n = 8) participated. The importance of harmonious social relationships emerged as a theme with the central family unit as the fundamental force influencing long-lasting emotional well-being. Additional correlates of well-being included: faith/religiosity; physical health; self-love and -esteem; effective/open communication with family and friends; and financial security. Programs aimed at increasing well-being may need to be adapted before administration in Hispanics/Latinos to include a heightened focus on interpersonal factors. Delivery in religious institutions may also be particularly beneficial.