Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk,attitudes, and behavioural intentions

Globalisation and the broader use of the Internet have led both academia and professionals to dedicate a great deal of attention to the analysis of the cultural differences that exist within a market and between different markets. Language emerges as a relevant issue in current marketing and communication management environments, especially in online servicescape. Following this premise, the current paper examines the role of language as a vessel of cultural values, namely, individualism and uncertainty avoidance, and its impact on consumer's perceived risk, attitudes, and behavioural intentions in online servicescape. To address this objective, an experimental design was performed. The sample comprised 491 Internet users from 2 different national cultures (British and Spanish). Users were asked to browse an experimental website in their native or first language, whereas the other half of the sample browsed in their second language (British subjects browsing in Spanish and vice versa). The unique contribution of this study lies in demonstrating that online information processing is moderated by the language by which users elaborate information and their cultural values in terms of the dimensions of individualism and uncertainty avoidance. The findings provide valuable insights into the role of language in international marketing strategies, as well as in multicultural and cross‐cultural integrated marketing communications. In this regard, marketers must acknowledge the symbolic cues of language and the competitive advantage that might derive from a strategic language choice to evoke emotions and forge attitudes that are consistent with brand and corporate values.     

大学生消费心理和消费行为的研究

当代大学生是跨世纪的人才,是开创21世纪大业和进一步振兴中华的主力军,社会对大学生的整体素质提出了更高的要求。大学生所受的教育、校园的环境以及该年龄的特殊心理特征,使他们有自己特有的消费心理和消费行为,对他们的消费心理和消费行为的研究,有助于认识青年一代乃至整个社会的消费趋势。本文对当代大学生的消费水平、消费结构、消费方式、消费心理特点及其影响因素、对策等作了分析。     

The Role of Psychology in Media During the COVID-19 Pandemic: A Cross-National Study

Dealing with COVID-19 and with the preventative measures that have been taken to mitigate the transmission of the virus causing the pandemic has posed a great challenge to the population. While psychologists have expertise with regard to preventive behavior change and to dealing with the mental health impact of measures, their expertise needs to be effectively communicated to the public. Mass media play a critical role in times of crisis, in many cases being the only source of information. While most research focuses on the importance of information content as a factor affecting psychological responses to a collective traumatic event, the way information is framed in the media is likely to influence the way health professionals are perceived as trustworthy. This study aimed to analyze the media framing of information from psychology during the COVID-19 pandemic in six countries from America and Europe, identifying the most recurrent topics in the news (n news items = 541) related to psychology and mental health. In all six countries the media address the psychological needs of the population, which vary depending on the imposed restrictions. The news content is influenced by the scientific sources used by the media. While the most prevalent topics focus on psychological risk and the need to seek mental health care, the least prevalent topics relate to counseling and behavioral guidelines for managing the psychological consequences of the pandemic. The study findings provide insight into how psychological knowledge contributes to the understanding and mitigation of COVID-19 consequences in different countries and identified fields where psychologists were consulted to respond to a health emergency. They also show a preference to consult other experts when searching for contextual or more macro-social explanations of critical situation.     

Structural gender differences in perceived social support

Gender is an important influence on support-relevant social interactions, however findings of studies on gender differences in social support are not definitive. Although differences between men and women in the various social support measures have been found in numerous studies, neither the cause nor the explanatory process is known. This study examines gender differences in the dimensionality of social support. A large sample (N=3210) from the general population of women (60%) and men aged between 18 and 65 years old (Mean AGE=34.1) responded to a brief scale with items assessing the distinct functions of the perceived availability of social support. Confirmatory factor analyses yielded one factor in the women's sample that measures global social support perceived, and two in the men's. The first factor in the men's sample measures emotional support (providing empathy, caring, validation of self-worth), and the second measures instrumental support (e.g. practical assistance or financial aid). We concluded that there are gender differences in the structure of perceived social support and that these differences can be explained by socialization experiences and social roles associated with gender.     

童年晚期身体侵害、关系侵害与儿童的自我概念

本研究以2147名五年级儿童为被试,考察了童年晚期身体侵害、关系侵害对儿童自我概念(社交自我概念、身体自我概念和一般自我概念)的影响及其性别差异。结果表明,童年晚期身体和关系侵害均能负向预测儿童的社交和一般自我概念,关系侵害的影响比身体侵害更大。只有身体侵害可以负向预测身体自我概念。性别仅在身体侵害对身体自我概念的预测中表现出调节作用。     

低自尊个体注意偏向的ERP研究

本研究以高兴、愤怒和中性面孔图片为实验材料,采用空间线索任务,借助事件相关电位技术(ERP)探讨低自尊个体注意偏向的内在机制及生理基础,即从电生理的角度,探讨注意偏向的内在机制是反映了注意的快速定向还是注意的解脱困难,亦或是既有快速注意定向又伴随注意的解脱困难。行为数据发现,高低自尊个体在有效提示下的反应显著快于无效提示条件。脑电数据发现,无效提示条件下,愤怒面孔后的靶子比高兴和中性面孔后的靶子在低自尊个体中诱发了更大的P1和更小的N1波幅,有效提示下无显著差异;高自尊个体在N1和P1波幅上无显著结果。晚期P300成分上,无效提示比有效提示诱发了更正的波幅,未发现自尊相关的显著差异。结果表明,低自尊个体对评价性威胁信息(愤怒)的注意偏向是对威胁信息(愤怒)的注意解脱困难。     

5～8岁儿童二级信念-愿望推理能力的发展

该研究依据信念(正确-错误)和愿望(接近-回避)对儿童的二级信念-愿望推理能力进行了细分,并据此设计了四个二级信念-愿望任务,探讨了480名5～8岁儿童在四个任务上的表现。结果发现,对儿童而言,不同的二级信念-愿望任务的难度不同,由易到难的顺序依次为:二级真实信念接近愿望、二级错误信念接近愿望、二级真实信念回避愿望、二级错误信念回避愿望。     

抑郁症患者的自传体记忆特征及其应用自传体记忆测验的元分析

研究目的在于探讨抑郁症患者自传体记忆的特征以及自传体记忆测验(the autobiographical memory test, AMT)在该领域的应用情况。通过文献检索, 搜集了18篇应用AMT作为测评工具的抑郁症自传体记忆研究, 抑郁症患者566人, 正常对照组457人。元分析研究发现, 和正常对照组比较, 抑郁症组的具体性记忆减少, 概括化记忆增多, 反应迟缓。目前对这种现象的解释主要有功能性回避模型、认知执行受损模型和沉思模型; 年龄、抑郁情绪以及AMT测试程序对测试结果有明显影响; 发表偏倚和敏感性分析显示存在发表偏倚, 但稳定性较好。AMT在抑郁症研究存在灵敏度不足等局限, 作者从AMT程序、研究设计等方面提出了改善建议。     

CROSS-CULTURAL SIMILARITIES AND DIFFERENCES ON TWO NEO-PIAGETIAN COGNITIVE TASKS*

Two studies are reported concerning performance differences and similarities across cultures. Pascual-Leone's tests of mental attention/energy (M-power) were administered to Zulu-speaking township children aged from 7 to 12 years. In study 1, the Compound Stimulus Visual Information task (CSVI) was used to determine whether children (N = 292) performed at theoretically predicted levels previously obtained with middle-class Canadian children. In study 2, the children (N = 252) were required to complete the Figural Intersection Test (FIT) four times. Unlike the CSVI, in which learning is controlled by training prior to testing, the FIT assumes basic familiarity with the general test requirements. The purpose of repeated testing was to assess the extent of learning across trials. The results for study 1 indicate that subjects do perform at the predicted levels on the CSVI and have the same M-power as Canadian children. The results for study 2 indicate that the subjects underperform on trial 1 of the FIT but overperform on trial 2 relative to Canadian children. Deux études sont rapportées concernant des différences et des similarités inter-culturelles de performance. Les tests de l'attention mentale/énergie (‘M-power’) de Pascual-Leone ont été administrés à des enfants âgés de 7 à 12 ans provenant de communautés d'expression Zulu. Dans la première étude, la tâche d'information visuelle du stimulus composé (CSVI) a été utilisée pour déterminer si les enfants (N = 292) pouvaient performer aux niveaux prédits théoriquement qui avaient été préalablement observés chez les enfants Canadiens de classe moyenne. Dans la seconde étude, les enfants (N = 252) devaient compléter quatre fois le test de l'intersection des figures (FIT). Contrairement au CSVI, dans lequel l'apprentissage est contrôlé par l'entraînement qui précède l'administration du test, le FIT assume une familiarité de base avec les prérequis généraux du test. Le but visé par la répétition du test était d'évaluer l'étendue de l'apprentissage en fonction des essais. Les résultats de la première étude indiquent que les sujets obtiennent les performances prévues au CSVI et possèdent le měme niveau de ‘M-Power’ que les enfants Canadiens. Les résultats de la seconde étude indiquent que, par comparaison avec les enfants Canadiens, les sujets livrent une performance inférieure au premier essai du FIT, alors qu'ils obtiennent une performance supérieure au second essai.     

List structure,monotony, and levels of processing

Three experiments were designed to study the effect of the monotony of experimental lists on the level of processing of auditorily presented words. Monotonous lists were homogeneously made up of monosyllabic items and were contrasted to heterogeneous lists containing monosyllabic and bisyllabic items. The subjects' task consisted, first, in carefully listening to an experimental list made up of an equal number of words and nonwords, and second, in subjectively evaluating the actual number of words having been presented to them. Globally, it was found that subjects underestimate the number of words contained in homogeneous monosyllabic lists but not in heterogeneous ones. The first two experiments revealed that such a result held whatever the frequency of the words presented. The third experiment showed that the use of concrete words did not affect the subjective estimation of the number of words in homogeneous lists. It was concluded that words are differentially encoded as a function of the structure of the experimental list in which they are embedded. Taken together, these results suggest that the performance differences observed as a function of the list type originate in the encoding rather than retrieval processes.