TV commercials as achievement scripts for women

This study suggests that sex stereotypes implicitly enacted, but never explicitly articulated, in TV commercials may inhibit women's achievement aspirations. Men and women (N=180) viewed locally produced replicas of four current, sex-stereotyped commercials, or four replicas that were identical except that the sex roles were reversed, or (control) named their favorite TV programs. All subjects then wrote an essay imagining their lives “10 years from now.” The essays were coded for achievement and homemaking themes. Women who viewed traditional commercials deemphasized achievement in favor of homemaking, compared to men and compared to women who had seen reversed role commercials. The reversed role commercials eliminated the sex difference in net achievement focus. Control subjects were indistinguishable from their same-sex counterparts in the traditional condition. The results identified some social changes needed to make “equality of opportunity” a social reality for women as well as men.     

Transgression and altruism: A case for hedonism

A model to account for the positive relationship between transgression and altruism was proposed and tested against three alternative formulations—Guilt, Social Justice, and Self-esteem Bolstering. The proposed model, Negative State Relief, asserts that people in a transgression situation behave charitably in order to reduce a general, negative affective state which is induced by exposure to harm-doing and that if the negative state is relieved by some other means, benevolent activity will be rendered unnecessary. All of the experimental subjects were exposed to an act of transgression; half performed the act themselves while half only witnessed it. In one set of experimental conditions (the relief conditions), a positive event—the receipt of either money or approval—was interposed between the harmful act and a fellow-student's request for aid. In another set of experimental conditions (the norelief conditions), no such positive event occurred. It was found, as predicted, that subjects who received a positive event were significantly less helpful than those who did not, but were not different from a control group which had never been exposed to the transgression. It was also found that harm-doers and harm-witnesses were identical in benevolent tendency. The results were interpreted as favoring a hedonistic conception of the nature of altruism. Finally, it was contended that a U-shaped relationship exists between mood state and helping tendency.     

An exploration of women's expectations of effective male and female leadership

University women (N=188) of varying ages (19–53) and work experience described their behavioral expectations of an effective male and female leader for levels of Consideration, Initiating Structure, Role Assumption, and Production Emphasis. In line with a sex role congruency view, it was hypothesized that an effective female leader would be expected to exhibit higher levels of Consideration behaviors, while an effective male leader would be expected to exhibit more Initiating Structure, Role Assumption, and Production Emphasis behaviors. The results provided only partial support for the sex role congruency hypothesis since an effective female leader was expected to exhibit higher levels of Consideration as well as higher levels of Initiating Structure. No sex differences were detected for Role Assumption or Production Emphasis behaviors. Further, while many similarities were noted among the women in their views of effective leadership, there were also systematic age-related differences among the women in their expectations, particularly with regard to their views of effective female leadership.Portions of this paper were presented at the annual meeting of the Southeastern Psychological Association, Orlando, Florida, March, 1986.     

A comparison of 13-year-old boys with attention deficit and/or reading disorder on neuropsychological measures

This study compared 13 year-old-boys with attention deficit disorder (ADD) and/or reading disability (RD), and controls with neither disorder on a battery of verbal and nonverbal neuropsychological measures. The aim was to examine whether ADD was associated with a qualitatively distinct pattern of deficits compared with RD. None of the measures differentiated the boys with ADD-only from the controls; the only deficit associated with ADD was slightly lower IQ. RD, on the other hand, was associated with deficits in memory and verbal skills.The Dunedin Multidisciplinary Health and Development Research Unit is supported by the Medical Research Council of New Zealand and involves several Departments of the University of Otago. Much of the data are gathered by voluntary workers from the Dunedin community.The authors are indebted to the many people who contributions make this ongoing study possible. We wish to acknowledge the advice and help of Dr. P. A. Silva, director of the Dunedin Unit, in preparing this report.     

The structure and correlates of self-reported symptoms in 11-year-old children

Self-reports of DSM-III symptomatology were obtained from 792 11-year-old children using the Diagnostic Interview Schedule for Children (DISC). We report results concerning 13 subscales derived from the DISC. Factor-analysis of the subscales suggested a broad distinction between externalizing and internalizing disorder for boys' self-report. For girls, two separate internalizing factors representing anxiety and depression emerged. We also found sex differences in correlates of self-reported disorder. Finally, we examined agreement between child and parent and teacher reports. Overall, agreement was relatively low, although somewhat higher for child-parent than for child-teacher.The Dunedin Multidisciplinary Health and Development Research Unit is supported by the Medical Research Council of New Zealand and the Departments of Education and Health, and involves several departments of the University of Otago. Much of the data are gathered by voluntary workers from the Dunedin community. The authors are indebted to the many people whose contributions make this ongoing study possible.     

Fear of success,sex role attitudes,and career salience and anxiety levels of college women

This study examined, for 99 female undergraduate students, both the relationship between fear of success, sex role attitudes, and career salience, and the relationship between fear of success, career salience, and trait anxiety. Fear of success was assessed using the Fear of Success Scale, while sex role attitudes were assessed using the Attitudes towards Women Scale. Career Salience was measured by the Career Salience Scale, and trait anxiety was assessed by the trait subscale of the State-Trait Anxiety Inventory. The results indicated that fear of success and sex-role attitudes, in combination, significantly predicted the level of career salience in a multiple regression analysis. The women higher in fear of success and more traditional tended to be lower in career salience. Trait anxiety levels of women did not differ significantly as a function of fear of success, career salience, or the combination of the two.     

The Marital Communication Rating Schedule: An instrument for clinical assessment

The Marital Communication Rating Schedule (MCRaS) is presented as an observationally based clinical rating system for assessing verbal behavior in marital communication. Data from 35 response display discussions lasting from 20 to 30 min each, which took place between 11 married couples, were used to examine aspects of the reliability and validity of the instrument. Three raters made independent ratings of 37 MCRaS categories for each husband and wife for each discussion period. Reliability among the raters was shown to be high when calculated within one scale point. Concurrent validity was assessed by comparing MCRaS ratings for four categories with observationally based validation criteria independently coded and measured. Results indicated that for three categories — negative statements, overgeneralizations, and amount of talk — ratings produced results that were similar to those yielded by laborious coding of audiotapes. For one category, opinions requested, a relationship between the ratings and coded data was not found. The validation results were discussed in terms of possible differences in the basis of ratings for the categories subjected to validation. Although further research is needed, it was concluded that MCRaS has many of the desirable qualities needed in a clinically useful, observationally based rating system.This investigation was conducted in connection with the Sociobehavioral Research Project at The University of Michigan when Joyce Borkin and Claude L. Walter were affiliated with the project.     

A COMPARISON OF COGNITIVE CONFLICT BETWEEN PERSONS IN WESTERN EUROPE AND THE UNITED STATES1

Etude comparative du conflit cognitif interpersonnel en Europe occidentale et aux Etats-Unis. — La recherche a été menée conjointement dans divers pays européens (Grande-Bretagne, France, Italie, RFA) et aux Etats-Unis, selon la même procédure. On induit des différences cognitives détetminées entre les 2 membres d'un groupe, en les entraînant différemment (ce dont ils ne sont pas conscients) dans une tâche d'apprentissage portant sur des problèmes politiques; il s'ensuit un conflit quand on réunit les deux sujets et qu'on leur demande d'aboutir à des solutions communes. Les résultats montrent que — a) les différences cognitives ne sont pas réduites en Europe alors qu'elles le sont, lentement, aux Etats-Unis; — b) les sujets européens aboutissent moins souvent que les sujets américains à des solutions de compromis; — c) les européens réagissent différemment à l'idée de « Contrôle de l'Etat ». Ce type de recherche peut être utilisé pour étudier le conflit cognitif sur une base interculturelle; les résultats font apparaître des problèmes importants qui n'ont pas encore été étudiés.     

THE INFLUENCE OF SEX OF SUBJECT AND PHOTO IN THE HEMISPHERIC SPECIALIZATION OF FACIAL RECOGNITION

This study was conducted to assess the effects of sex of subject, sex of photo, and hemispheric specialization on the ability of male (n = 21) and female (n = 21) subjects to recognize previously seen black and white male and female faces. Results indicated better performance with female faces and a significant interaction for sex of photo and laterality. Overall performance was best for female photos and worst for male photos in the LVF. A greater number of false alarms occurred in the LVF with male photos. The differential processing of distinctive cues of male and female faces by the LVF and RVF was discussed.