Boosting the Potency of Resistance: Combining the Motivational Forces of Inoculation and Psychological Reactance

The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns to psychological reactance theory for a means of enhancing the core mechanisms of inoculation—threat and refutational preemption. Findings from a multisite study indicate reactance enhances key resistance outcomes, including: threat, anger at attack message source, negative cognitions, negative affect, anticipated threat to freedom, anticipated attack message source derogation, perceived threat to freedom, perceived attack message source derogation, and counterarguing. Most importantly, reactance‐enhanced inoculations result in lesser attitude change—the ultimate measure of resistance.     

An investigation of everyday prospective memory

Prospective memory, remembering to carry out one’s planned activities, was investigated using a naturalistic paradigm. Three experiments, with a total of 405 participants, were conducted. The goal was to demonstrate that the cognitive processing underlying successful everyday prospective remembering involves components other than mere “memory.” Those components are probably best represented as individual differences in various cognitive capacities. More specifically, metamemory, attentional capacities, and planning processes that reprioritize intentions according to the demands of everyday life may determine how people actually accomplish the plans they establish for themselves. The results of these experiments suggest that researchers interested in the topic will have to contend with a multidimensional set of factors before any comprehensive understanding of prospective remembering can be realized.     

Children read normal and reversed letters: A simple test of reading skill

Above- and below-average readers in grades 3, 5 and 7 named letters under two conditions. In one condition, letters were presented in normal orientation. In the other condition, letters were presented in left-right mirror image orientation. The ratio of (1) naming time on normal letters to (2) naming time on mirror image letters was calculated for each child. Good readers had lower ratios than poor readers. This was due primarily to the faster naming of normal letters by good readers. Good and poor readers named mirror image letters at similar speeds. Two possible explanations for the results are discussed. One explanation is that the skilled readers have a better memory for the normal orientation of the letter shapes. A second explanation is that skilled readers process more peripheral information, when naming, than their less skilled counterparts, but that this peripheral processing is curtailed when transformed text is presented.     

Audience reaction as a determinant of the speaker's self-persuasion

This paper tests effects of audience feedback on speaker attitudes. One hundred and seven male subjects with initial beliefs on both sides of an issue (women's role) were assigned to speak for or against their own position; then an “audience” provided one of three types of feedback (speaker was sincere, speaker was insincere, no feedback) in a 2 × 2 × 3 design. Subjects who received sincere feedback showed greater change in the direction of their speech than did those who received insincere feedback. No feedback treatments resulted in intermediate change. This sincere > no feedback > insincere ordering of means held for both pro- and counterattitudinal speakers and for both pretest attitudes. A main effect for pretest attitude was also obtained. Two additional control groups allow for a separate analysis of the effects of (1) preparing and delivering the speech, and (2) audience reaction to the speech.