Some men like it black,some women like it pink: consumer implications of differences in male and female website design

• The World Wide Web doubles in size roughly every 2–3 months and dramatic claims are made about the effectiveness of Web‐based commercial efforts. The centrality of non‐price mechanisms of differentiation to the perception, enjoyment and ease of use felt using websites is acknowledged but the only statistically rigorous studies of factors such as form and content have been conducted within a universalist paradigm of aesthetics. This paper reports on an interactionist approach to web aesthetics involving an analysis of 60 male‐ and female‐produced websites. The analysis reveals statistically significant differences between the male‐ and female‐produced websites on 13 out of the 23 factors analysed. These differences span issues of navigation as well as linguistic and visual content. The paper argues that the appeal of websites can be maximised if they mirror the needs and interests of their target populations and that websites targeted at male or female dominated markets need to reflect the aesthetic diversity found in the male‐ and female‐produced websites analysed here. It also presents information on the demographics of the IT profession, showing that there is a potential imbalance between the percentage of women involved online and those involved in the IT profession. This suggests that the male domination of the IT profession could be a barrier to the effective mirroring of female Website preferences.

Copyright © 2006 John Wiley & Sons, Ltd.     

COMT genotype influences prefrontal response to emotional distraction

Early studies of genetic effects on brain activity have been conducted to investigate primarily either the influence of polymorphisms in dopaminergic genes, especially the catechol-O-methyltransferase (COMT) gene, on prefrontal cognitive processes such as working memory, or that of polymorphisms in the serotonin transporter gene on the amygdala response to threatening stimuli. Here, we address genetic influences on the neural systems underlying cognitive-affective interactions. Specifically, we assess the effect of the COMT val¹⁵⁸met polymorphism on frontal regulation of attention under emotional distraction. Healthy volunteers were scanned while performing a house-matching task with affectively negative versus neutral distractors. Effects of val allele load were examined on frontal regions associated with attentional control and emotion regulation, and on parahippocampal regions associated with perception of houses. As we predicted, val load correlated positively with activity in control- and task-related regions during performance under emotional distraction. These findings provide an initial step toward identifying genetic contributions to interindividual variability in recruitment of mechanisms that regulate affective processing.     

Popularity, social acceptance, and aggression in adolescent peer groups: links with academic performance and school attendance

This article reports a short-term longitudinal study focusing on popularity and social acceptance as predictors of academic engagement for a sample of 342 adolescents (approximate average age of 14). These youths were followed for 4 consecutive semesters. Popularity, social acceptance, and aggression were assessed with a peer nomination inventory, and data on academic engagement were obtained from school records. For adolescents who were highly aggressive, increases in popularity were associated with increases in unexplained absences and decreases in grade point average. Conversely, changes in social acceptance were not predictive of changes in grade point average or unexplained absences. These results highlight the importance of multidimensional conceptualizations of social standing for research on school adjustment during adolescence and emphasize the potential risks associated with popularity.     

Pursuing goals for us: relationally autonomous reasons in long-term goal pursuit

People pursue goals for a variety of reasons, including reasons that take into account close relationships (termed relationally autonomous reasons, or RARs). Two longitudinal studies examined the degree to which relational self-construal, RARs, and personally autonomous reasons (PARs) predicted goal attainment. In Study 1, 166 participants rated 7 goals on several goal outcomes at 2 sessions. Results revealed that self-construal was positively associated with RARs and that RARs predicted goal attainment, controlling for PARs. Study 2 (N = 177) added a 3rd follow-up to the Study 1 design, and results showed perceived progress toward one's goals predicted enhanced RARs but not enhanced PARs. Both studies showed that RARs are an effective motivational component in goal pursuit and attainment.     

Us without them: evidence for an intragroup origin of positive in-group regard

Four experiments examined whether group formation and positive in-group regard require interaggregate comparison as the in-group-requires-an-out-group assumption of the metacontrast principle implies. The authors fostered novel social aggregates with or without a contrasting aggregate with which members could compare and varied intra-aggregate factors (interaction or interdependence). Regardless of whether interaggregate comparison was feasible, the intra-aggregate factors increased the perceived entitativity of the aggregate and positive regard toward the aggregate (i.e., social attraction and cooperation among members). Mediation analyses were consistent with the possibility that the intra-aggregate factors promoted entitativity, which in turn promoted in-group regard. These data suggest that group formation and in-group regard have intragroup origins and do not require comparison with a contrasting social aggregate.     

Sudden gains and outcome: a broader temporal analysis of cognitive therapy for depression

Individual Beck Depression Inventory (BDI) time courses of 38 clients receiving cognitive therapy (CT) and a modified form of CT were studied in order to investigate temporal changes during CT for depression. The primary aim was to determine if alternative methods of defining and computing gains occurring early in CT would alter the conclusions drawn in the current literature. Three types of gains were studied: sudden gains (previously studied sudden, substantial, and stable improvements in depression during 1 between-session interval after Session 2), first-session gains (occurring after first sessions), and pretreatment gains (occurring after pretreatment assessments). Positive outcomes were predicted by first-session gains and by sudden gains occurring in the first half of treatment, highlighting the importance of early change in CT for depression.     

The effect of contingent reinforcement on target variables in outpatient psychotherapy for depression: a successful and unsuccessful case using functional analytic psychotherapy

The current study investigated a behavior-analytic treatment, functional analytic psychotherapy (FAP), for outpatient depression utilizing two single-subject A/A+B designs. The baseline condition was cognitive behavioral therapy. Results demonstrated treatment success in 1 client after the addition of FAP and treatment failure in the 2nd. This study highlights the challenges in measuring treatment progress and outcome idiographically in this population.     

The role of functionality in the mental representations of engineering students: some differences in the early stages of expertise

As engineers gain experience and become experts in their domain, the structure and content of their knowledge changes. Two studies are presented that examine differences in knowledge representation among freshman and senior engineering students. The first study examines recall of mechanical devices and chunking of components, and the second examines whether seniors represent devices in a more abstract functional manner than do freshmen. The most prominent differences between these 2 groups involve their representation of the functioning of groups of electromechanical components and how these groups of components interact to produce device behavior. Seniors are better able to construct coherent representations of devices by focusing on the function of sets of components in the device. The findings from these studies highlight some ways in which the structure and content of mental representations of design knowledge differ during the early stages of expertise acquisition.