A model for courseware development in psychology

Many behavioral scientists are aware of the advantages of a systematic approach to research and the development of software used in research. However, coordinated and systematic efforts to develop instructional materials in the behavioral sciences are relatively rare. This paper and the symposium of which it is a part describe a systematic effort funded by FIPSE to assess the needs for microcomputer tools and courseware in the undergraduate curriculum in psychology and to stimulate the development of high-quality materials. The conceptual bases for development of materials are vertical and horizontal integration-the development of courseware that spans the curriculum from introductory to advanced, specialized, courses, and the systematic use of materials within a course and across courses and subject areas. The activities of the project, as well as implications for other computer-based development projects, are discussed.     

Temporal control by signals of interval duration within variable-interval schedules

Rats' lever pressing produced sucrose reinforcers on a variable-interval schedule where, in different conditions, the duration of a stimulus presented immediately after reinforcement was either correlated or uncorrelated with the duration of the current interreinforcement interval. Under the baseline schedule, in which no stimulus was presented, the minimum interreinforcement interval was 8 s and the mean postreinforcement pause of each subject approximated this value. Response rates increased slowly over the first 10 to 15 s and then remained roughly constant throughout the remainder of the interval. In both the correlated and uncorrelated conditions, the added stimulus resulted in the postreinforcement pauses lengthening to values in excess of the duration of the preceding stimulus. This resulted in a poststimulus pause which was, in most cases, roughly constant irrespective of the duration of the preceding stimulus, or of the reinforcement contingencies prevailing immediately after stimulus offset. Local response-rate patterns in the uncorrelated conditions were similar to those obtained under the baseline schedule in which no stimulus was presented. However, in the correlated condition local response rates increased across the remainder of the interreinforcer interval. Further, the rate of acceleration was inversely related to the duration of the preceding stimulus. These results show that a correlation between stimulus duration and the ensuing time to reinforcement can control behavior—a type of temporal control not previously reported.     

Science as a justification for psychology as a social institution

Psychology seeks to justify its claims to privilege as a social institution largely on the basis of its scientific knowledge claims. These knowledge claims tend to be based on, and to reflect a particular view about the nature of science which is under increasing challenge. This situation is discussed and some of its implications examined.     

Theoretical functions in physical science

The aim of this paper is to give an account of theoreticity which captures the preanalytic conception of a theoretical function, which is precise and yet which expresses what is significant about theoretical functions. The point of departure for this account is a recent discussion of the topic by Balzer and Moulines. On the basis of criticism of this discussion and on the basis of an examination of laboratory measurement, an account of theoreticity is proposed.I am grateful to the members of the philosophy seminar at the Research School of Social Sciences at the Australian National University, to Barbara Davidson and particularly to Wolfgang Balzer and this journal's referee for their comments on earlier versions of this paper.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Intelligence and age as predictors of motor performance

The Yule-Oseretsky test of motor performance was administered to 10 ‘undifferentiated’ mentally-retarded adults, 10 normal children and 10 normal adults. In accordance with Denny's (1964) 3-group design, the children were matched on mental age with the retardates, the normal adults were matched on chronological age with the retardates, and the children and normal adults were matched on intelligence quotient. The results showed that mental age predicted performance on both fine and gross motor tasks, with the children and retarded adults both obtaining similar relatively-low scores.