Print adverts: Not remembered but memorable

Attempts to measure advertising effectiveness have relied on explicit memory measures based on recall or recognition. However, recent cognitive research has shown that not only is it possible to measure unconscious effects of prior experience through implicit tests of memory, but that such performance is independent of explicit recollection. The present study sought to determine whether it is possible to demonstrate the same pattern of findings using print advertising in an ecologically valid situation. Eighty subjects saw 25 full-page colour magazine adverts in either a deliberate or incidental study condition and subsequently rated (on four salient dimensions) a set of 50 adverts, which included the target adverts. Following the ratings subjects were asked to indicate which of the adverts they recognized as having been in the original set. While the deliberate study group recognized around 60 per cent of the adverts, the incidental study group recognized only 11 per cent. However, both groups showed the same positive bias in attitudes towards the adverts they had been exposed to compared to the ones they had not seen before. Thus, in line with by the cognitive literature, it is possible to show shifts in attitudes that are independent of conscious recollection. This data questions advertisers' reliance one explicit memory tests as measures of advertising effectiveness.     

Coping with peer stressors and associated dysphoria: Acculturation differences among Chinese-American children

The purpose of this study was to explore the role of acculturation in coping with stress among 264 Chinese-American children. The results confirmed that the subjects used a variety of coping strategies including diversion, suppression, problem solving, minimization, and retaliation and that certain coping strategies influenced the dysphoria experienced as a result of peer stress. High acculturated children used retaliation significantly more often than their low acculturated counterparts and retaliation was found to be associated with less dysphoria for the high acculturated group. In contrast, low acculturated children who utilized suppression tended to report less dysphoria. Contrary to the hypothesis that general self worth would reduce the relationship between peer stressors and dysphoria, it had no bearing on the association for either acculturated group. The hypothesis that greater perceived social competence would lessen the association between peer stressors and dysphoria also failed to be supported by the data. In fact, for the high acculturation group higher social competence was actually associated with more reported dysphoria. In general, the results suggested that the adaptiveness of particular coping strategies may be influenced by acculturation level and that social competence plays a complicated role in the stress and coping process. Implications for counsellors are discussed.     

Accreditation Standards for University and College Counseling Centers

The accreditation standards outlined in the article are used by the International Association of Counseling Services, Inc., as the basis for the formal accreditation of college and university counseling programs throughout the United States and Canada. They reflect the program elements and practice standards that are deemed essential in a counseling center that provides high-quality services to students.     

Interpersonal Correlates of Narcissism in Adolescents

Researchers investigated the relationship between measures of interpersonal behavior and narcissism. Eight octant measures of interpersonal behavior were constructed, and validity and reliability estimates were obtained. High school and junior high school students (N = 333) completed five measures of narcissistic vulnerability, eight octant measures of interpersonal behavior, and a measure of social desirability. Canonical correlational analysis indicated a specific pattern of interpersonal behaviors for individuals with differing levels and types of narcissistic vulnerability. A multivariate analysis of variance (MANOVA) indicated that scores on several of the scales were found to differ significantly by sex and by treatment for emotional, behavioral, or educational difficulties. Implications for counseling are considered.     

Psychological determinants of decision attitude

Decision attitude — an analog of risk attitude — is the propensity to make (or avoid making) a decision: in decision aversion, a person finds it more desirable to receive through fiat the better of two options than to have a choice between them; in decision seeking, the choice is more desirable, even though it can lead to nothing better than the best option. Both decision aversion and decision seeking were found in hypothetical scenarios. Experimental manipulations and subjects' justifications point to anticipated regret, fear of blame for poor outcomes, and desire for equitable distributions as sources of decision aversion. One source of decision seeking (for self) and decision aversion (when deciding for others) appears to be the desire for the self-determination of the affected parties. We consider the implications of our results for personal choice and public policy decisions.     

Potentiating group psychotherapy for bulimia with ancillary rational-emotive-hypnotherapy

A rational-emotive-hypnotherapy (REH) treatment was administered to five bulimic females who were concurrently participating in electic group psychotherapy. A within-group time series analysis design was employed to examine subjects' binge and purge symptoms. The combined treatments produced a declining frequency in symptoms for four subjects across three phases of the study. REH was responsible for 4 out of 8 possible treatment effects and appeared to potentiate the group psychotherapy. A theoretical explanation is offered for the REH effects along with recommendations for future REH with bulimics. This study was presented as a paper to the annual meeting of the American Psychological Association, 1982, Washington, DC. Appreciation is extended to Don W. Ball, Ph.D. for editorial and technical assistance in the preparation of this article.