Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

DIMENSIONS OF COLOR SENSATION

W eckroth , J. Dimensions of color sensation. Scand. J. Psychol ., 1961, 2 , 65–70.—The investigation is based on a dimensional (similarity) analysis of color sensation by Ekman (1954). It was assumed that the factor loadings of the three first factors extracted in this analysis would correspond to the proportions of blue, green, and red required, when these colors are mixed to match different wave lengths in the spectrum. This assumption was supported by the results. The coefficient of correlation between the two sets of values was 0.973, which indicates good, although not perfect, agreement.     

Grading the ‘cultural literacy’ project

The essay examines the argument advanced by E.D. Hirsch, Jr., for instituting ‘cultural literacy’ as a fundamental priority of schools. A number of confusions and equivocations in Hirsch's reasoning are identified, and the propensity of his project to indoctrinate is exposed. Among the features of Hirsch's argument shown to be troubling are his shifting construal of ‘language’, his inconsistency about the requirements of cultural literacy, and his uncritical relation to traditional images of the American past and present. The upshot is to raise the question why Hirsch's project has elicited wide support and praise.     

Referenzsemantik in der Partnermodellierung

How can we explain that an assertion on something perceived can be understood in the same manner by somebody who cannot perceive that scene? This problem bases the interest in computational linguistics in how listener modeling could possibly be harmonized with reference semantics. Mental images substituting real perception appear as a way out. The architecture of the listener model has to be adapted to the creation and use of such pictorial data structures. Furthermore, the relation between the latter and a verbal (i. e., propositional) representation must be understood. The resulting architecture of a listener model with reference semantics can be employed to solve communicational problems from three general classes in a better way, as is demonstrated by an example implementation.     

GROUPING BY PROXIMITY AND MULTISTABILITY IN DOT LATTICES:

Abstract— Gestalt phenomena have long resisted quantification. In the spirit of Gestalt field theory, we propose a theory that predicts the probability of grouping by proximity in the six kinds of dot lattices (hexagonal, rhombic, square, rectangular, centered rectangular, and oblique). We claim that the unstable perceptual organization of dot lattices is caused by competing forces that attract each dot to other dots in its neighborhood. We model the decline of these forces as a function of distance with an exponential decay function. This attraction function has one parameter, the attraction constant Simple assumptions allow us to predict the entropy of the perceptual organization of different dot lattices. We showed dot lattices tachistoscopically to 7 subjects, and from the probabilities of the perceived organisations, we calculated the entropy of each lattice for each subject. The model fit the data exceedingly well. The attraction constant did not vary much over subjects     

THE VISUAL SYSTEM'S MEASUREMENT OF INVARIANTS NEED NOT ITSELF BE INVARIANT

Abstract— When two shapes that differ in orientation or size have to be compared or objects have to be recognized from different viewpoints, the response time and error rate art systematically affected by the size of the geometric difference. In this report, we argue that these effects are not necessarily solid evidence for the use of mental transformations and against the use of invariants by the visual system. We report an experiment in which observers were asked to give affine-invariant coordinates of a point located in an affine frame defined by three other points. The angle subtended by the coordinate axes and the ratio of the lengths of their unit vectors systematically affected the measurement errors. This finding demonstrates that the visual system's measurement of invariants need not itself be invariant.