Talking to Visitors about Conservation: Exploring Message Communication through Docent–Visitor Interactions at Zoos

ABSTRACT

Education personnel, both paid staff and volunteers, are often used at zoos and other museums as a channel to disseminate educational messages. This exploratory study examined the use of zoo docents to communicate key conservation messages from the zoo to visitors. The study was conducted in 2 phases using an emergent design with mixed methods. The findings suggest that visitors perceive docents to be an important source for conservation messages even though observed message communication through docent–visitor interactions was very limited. Docents view themselves as “facilitators for learning”, but their limited awareness of the institution's messages inhibits their ability to communicate these messages to visitors. Other factors that influence incidence of message communication are duration of the interaction, nature of the exhibit/region, and group composition. In this study, signage was found to be an effective channel for building cognitive awareness of messages among visitors.     

Business owner-managers' descriptions of entrepreneurship: A content analysis

Abstract

Entrepreneurship is one of the most researched topics in business research. Findings have been mixed regarding the traits of entrepreneurs, and interest has grown in examining the behavioral aspects and business operations elements necessary for effective entrepreneurship, branching out from the focus on personality traits that has dominated the literature. We explored the area of entrepreneurship with the goal of developing a useful framework for viewing this domain. Content analysis was used to build the framework from business owner-managers' observations of entrepreneurial effectiveness. The construct categories and the overall dimensions and their relationships to entrepreneurship are reported. The result is the beginning of a process to describe an entrepreneurship system. Suggestions for future research and the continuation of entrepreneurship model development are offered.     

Eucharistic sacrifice and patristic tradition in the theology of Martin Bucer 1534–1546

Abstract

As scholars continue to examine the variety and complexity of religious life in early modern England, we recognize that figures such as George Herbert resist our efforts to place them in convenient categories. However, we can account for this resistance by comparing Herbert's poetry to the Lutheran theologian Johann Gerhard's popular devotions of the same period. An intertextual study of Herbert's poems and Gerhard's devotional classic reveals their shared emphasis on baptism as an essential defining element of the Christian's life within the communion of saints. This emphasis synthesizes the tradition and sacramental piety of the old faith with the emphasis on the efficacy of the biblical word that marks the new faith of the Reformation and, at the same time, provides an irenic foundation for their interaction with the Church in early modern England.     

Evaluating Assistive Technology in the Education of Persons with Severe Disabilities

This commentary includes a brief discussion of issues raised by the articles and systematic review contained in this special issue addressing technology applications for persons with severe developmental disabilities. Topical areas include a discussion of; (1) a need to compare “high tech” with “low tech” applications, (2) procedural fidelity, (3) collateral effects associated with intervention, (4) the conditional use of newly established behavior, (5) response efficiency and contextual fit, and (6) treatment intensity.     

Eye gaze metrics reflect a shared motor representation for action observation and movement imagery

Action observation (AO) and movement imagery (MI) have been reported to share similar neural networks. This study investigated the congruency between AO and MI using the eye gaze metrics, dwell time and fixation number. A simple reach-grasp-place arm movement was observed and, in a second condition, imagined where the movement was presented from the first person perspective (1PP) and the third person perspective (3PP). Dwell time and number of fixations were calculated for whole scene and regions of interest (ROIs). For whole scene, no significant differences were found in the number of fixations for condition (AO, MI) or perspective. Dwell time, however, was significantly longer in AO than MI. For ROIs, the number of fixations was significantly greater in 1PP than 3PP. The data provide support for congruence between motor simulation states but also indicate some functional differences.     

Is the Medium the Message? A Study of the Effects of Media,Communicator, and Message Characteristics on Attitude Change1

The present study examined the interactive effects of type of media, communicator, and position of message on persuasiveness of the communication. Subjects received a communication over television, radio (audio tape), or written medium, which either agreed with a position they held or strongly disagreed with it. The communicator was either a newscaster or a candidate for political office. The results indicated that subjects felt the newscaster to be more trustworthy than the candidate. In line with previous research, there was no main effect of media on persuasiveness. However, media interacted with the other variables so that when the communication disagreed with the audience, television was the most persuasive medium with the newscaster but the least persuasive with the untrusted candidate. There was no effect for media when the message agreed with the audience. Further, the candidate taking a position congruent with the audience's was rated as more attractive but less trustworthy than a candidate taking the opposite position. It was suggested that television may be the most involving medium and that either a counterargument theory or reactance theory could explain why it was not effective with the candidate.     

A test of the Zucherman heterosexual scales

Summary: Female and male undergraduate students enrolled in the introductory psychology course were administered the Zuckerman heterosexual scale as part of a larger battery of tests. The ordering of items for males was very similar to Zuckerman's with two minor exceptions. Female subjects, on the other hand, reported more sexual experiences of all kinds than did Zuckerman's sample, and two major differences in ordering Were noted. The coefficients of reproducibility for males and females were .928 and .954 respectively which were almost identical to those of Zuckerman. The rank-order correlation between the ranking of the items in the male and female scales was .958.