Verbal transformation: habituation or spreading activation?

Experiment 1 tested the habituation hypothesis of the Verbal Transformation Effect, an auditory illusion in which a repeating verbal stimulus undergoes perceptual transformation, by varying stimulus dimensions which might be expected to retard habituation. Transformations were found to increase as a function of imagery value and word length, failing to support the habituation hypothesis. Experiment 2, in which transformations were found to vary as a function of number of activated semantic representations of a physically invariant homophone stimulus, provided support for a new dual-process explanation of the Transformation effect, based on spreading activation between cognitive representations.     

Role of Interactivity in Learning from Engineering Animations

This study examines the pedagogic value of incorporating sophisticated interactivity features into lessons on hand‐held devices. Engineering students (Experiment 1) and non‐engineering college students (Experiment 2) spent 5 min studying an animation showing a six‐step maintenance procedure for a mechanical device called a Power Take‐Off presented on an iPad. In both experiments, students who received high interactivity (i.e., rotation through dragging movements and zoom through pinching movements) reported higher interest but did not show better learning as compared to the low interactivity group (i.e., pause and continue buttons on the touch screen) or no interactivity group. Across two experiments, the interactivity hypothesis was supported in terms of increased interest but not supported in terms of improved learning. Thus, there was not support for the idea that increasing situational interest through high levels of interactivity primes deeper learning processes that produce better learning outcomes. Copyright © 2015 John Wiley & Sons, Ltd.     

Multimedia Learning in a Second Language: A Cognitive Load Perspective

What can be done to help college students who are not native speakers of English learn from computer‐based lessons that are presented in English? To help students access the meaning of spoken words in a slow‐paced 16‐minute narration about wildlife in Antarctica, a representational video was added that showed the scenes and animals being described in the narration (Experiment 1). Adding video resulted in improved performance of non‐native English speakers on a comprehension test (d = 0.63), perhaps because the video improved access to word meaning without creating extraneous cognitive load. To help students perceive the spoken words in a fast‐paced 9‐minute narrated video about chemical reactions, concurrent on‐screen captions were added (Experiment 2). Adding on‐screen captions did not improve performance by non‐native English speakers on comprehension tests, perhaps because learners did not have available capacity to take advantage of the captions. Implications for cognitive load theory are discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

Attitude alignment increases trust,respect, and perceived reasoning ability to produce attraction

When others disagree with us, we like them more if they shift their attitude toward ours (i.e., engage in attitude alignment), but why? This article examined the effects of partner attitude alignment on dyadic (trust, inferred attraction) and personal (respect, perceived reasoning ability) evaluations. In two experiments, participants received feedback that imagined (Experiment 1) or real (Experiment 2) partners engaged (vs. did not engage) in attitude alignment; rated partners on trust, inferred attraction, respect (Experiments 1 and 2), and perceived reasoning ability (Experiment 2); and reported attraction. Individuals were more attracted to partners who engaged in attitude alignment because they viewed them as more trustworthy and worthy of respect and as possessing greater reasoning ability. The role of inferred attraction was unclear.     

Measuring Processing Fluency: One versus Five Items

While there is an ample amount of consumer behavior research that recruits processing fluency as an explanatory construct, the question how to best measure the fluency experience has received little attention. Therefore, there is a lack of consistency in measuring the construct, particularly with regard to the use of single‐item versus multi‐item measures. The current research, thus, aims to investigate how processing fluency can be consistently measured across different experimental fluency manipulations and which type of measure has the highest validity. Based on classic scale development procedures, we propose a reliable and valid multi‐item measure and compare this measure against a single‐item measure in terms of predictive validity. We show that both measures mediate the effect of five established fluency manipulations and that the single‐item measure is sufficient. In addition to providing a measure for future research that can be adapted to different empirical settings, we provide empirical evidence on the replicability of fluency effects and on the theoretical conjecture that people have a uniform fluency experience across different manipulations of fluency.     

Hippocampal activation of immediate early genes Zenk and c-Fos in zebra finches (Taeniopygia guttata) during learning and recall of a spatial memory task

Zebra finches (Taeniopygia guttata) are able to learn the position of food by orienting on spatial cues in a ‘dry water maze’. In the course of spatial learning, the hippocampus shows high expression of the immediate early genes (IEGs) Zenk and c-Fos, indicating high activation of this area during learning. In contrast, the IEG activity is nearly absent if the birds do not have to rely on spatial cues. In the present experiment it was investigated whether hippocampal activation can also be observed if the learned spatial task is recalled. For this purpose, the hippocampal Zenk and c-Fos activation of birds in an early learning stage was compared with that of others having well reached their maximal performance. The results show that the avian hippocampus is also active during recall of a learned spatial task, but the activation is significantly lower than in animals learning actually. As in previous experiments, hippocampal IEG expression showed strong variation not only in the position of the active patches of neurons, but also in size and cell density. The observed difference contributes to the view that immediate early genes may not be indicators of activation alone, but may be due to a combination of activation and plastic changes.     

Adolescent Suicidal Risk: Psychological,Problem Solving,and Environmental Factors

This study examined the life stress and problem-solving interactional model of suicide proposed by Clum, Patsiokas, and Luscomb (1979) . Thirty-three hospitalized suicidal adolescents were compared with 21 adolescents hospitalized for other psychiatric problems and with 89 controls. The assessment battery was composed of psychological measures, problem-solving measures, and environmental and family measures. The discriminant analyses revealed that the suicide group could be discriminated from the psychiatric control group but not from the high school control group. Unexpectedly, life stresses did not contribute to the identification of current suicide risk. The results suggest the importance of assessing suicide risk at the time of admission to minimize any subsequent changes in the risk group.