Beliefs About Tobacco, Health, and Addiction Among Adults in Cambodia: Findings from a National Survey

There remains a very high rate of smoked and smokeless tobacco use in the Western Pacific Region. The most recent findings from national adult tobacco surveys indicate that very few daily users of tobacco intend to quit tobacco use. In Cambodia, a nation that is predominantly Buddhist, faith-based tobacco control programs have been implemented where, under the fifth precept of Buddhism that proscribes addictive behaviors, monks were encouraged to quit tobacco and temples have been declared smoke-free. In the present study, we included items on a large national tobacco survey to examine the relation between beliefs (faith-based, other) about tobacco, health, and addiction among adults (18 years and older). In a stratified, multistage cluster sample (n = 13,988) of all provinces of Cambodia, we found that (1) 88–93% believe that Buddhist monks should not use tobacco, buy tobacco, or be offered tobacco during a religious ceremony; (2) 86–93% believe that the Wat (temple) should be a smoke-free area; (3) 93–95% believe that tobacco is addictive in the same way as habits (opium, gambling, alcohol) listed under the fifth precept of Buddhism; and (4) those who do not use tobacco are significantly more likely to cite a Buddhist principle as part of their anti-tobacco beliefs. These data indicate that anti-tobacco sentiments are highly prevalent in the Buddhist belief system of Cambodian adults and are especially evident among non-users of tobacco. Our findings indicate that faith-based initiatives could be an effective part of anti-tobacco campaigns in Cambodia.     

Reading aloud: The cumulative lexical interference effect

Picture naming shows a cumulative semantic interference effect: Latency for naming a target picture increases as a function of the number of pictures semantically similar to the target that have previously been named (Howard, Nickels, Coltheart, & Cole-Virtue, Cognition 100:464-482, 2006). Howard and colleagues, and also Oppenheim, Dell, and Schwartz (Cognition 114:227-252, 2010), argued that this occurs because of the joint presence in the picture-naming system of three critical properties: shared activation, priming, and competition. They also discussed the possibility that whenever any cognitive system possesses these three properties, a cumulative similarity-based interference effect from repeated use of that cognitive system will occur. We investigated this possibility by looking for a cumulative lexical interference effect when the task is reading aloud: Will the latency of reading a target word aloud increase as a function of the number of words orthographically/phonologically similar to the target that have previously been read aloud? We found that this was so. This supports the general idea that cumulative similarity-based interference effects will arise whenever any cognitive system that possesses the three key properties of shared activation, priming, and competition is repeatedly used.     

Schematic information, attention, and memory for places

Recall and recognition of various aspects of three places were studied under incidental and intentional conditions. Data showed that subjects passing through a place incidentally remembered structural features such as walls better than variable features such as furniture. On the other hand, subjects passing through a place knowing they will be tested for memory of its remembered the variable elements better than the structural elements. The results are interpreted in terms of intentionally governed coding.