Who Will See Me? The Impact of Type of Audience on Willingness to Display Group‐Mediated Attitude–Intention Consistency

The present study examined the role that group norms, group identification, and imagined audience (in-group vs. out-group) play in attitude–behavior processes. University students ( N =187) participated in a study concerned with the prediction of consumer behavior. Attitudes toward drinking their preferred beer, subjective norm, perceived behavioral control, group norm, and group identification were assessed. Intentions and perceived audience reactions to consumption were assessed. As expected, group norms, identification, and imagined audience interacted to influence likelihood of drinking one's preferred beer and perceived audience reactions. High identifiers were more responsive to group norms in the presence of an in-group audience than an out-group audience. The present results indicate that audience concerns impact upon the relationship between attitudes and behavior.     

Am I ‘Chinese’ or ‘Scottish’? children’s perceptions of the adaptive nature of Chinese Scottish children’s dual identities

Chinese Scottish children (children who are born and live in Scotland with Chinese parents) face challenges in establishing their identity. However, there is lack of research that investigates ethnic minority Chinese children’s identity and associated feelings about the dual social context in which they live. The study introduced a social identity vignettes task to examine Chinese Scottish and White Scottish children’s perceptions of Chinese ethnic identity and Scottish national identity of a Scottish born Chinese character within two contrasting socio-cultural contexts (Scottish vs. Chinese). This study examines whether children’s ethnic and national identity and feelings of positivity are adaptive and sensitive to social context. In addition it explored age-related changes in perceptions of ethnic and national identification in the vignettes. The sample comprised of 161 children (8, 11, and 14 years). The results found Chinese Scottish children and White Scottish children’s judgments of the characters’ ethnic identity changed with the cultural context. Both groups of children had a similar perception of vignette characters’ feeling of positivity. Both Chinese and White Scottish children judged that the character would feel more positive about him/herself in the Chinese context. There was no main effect of age.     

The effects of alignments: examining group faultlines, organizational cultures, and performance

By integrating literature on group faultlines, organizational cultures, and value congruence, this research presents a framework that explains how cultural alignment across organizational levels may influence the relationship between faultlines and performance. The hypotheses were tested using representatively sampled multisource qualitative and quantitative data on 138 teams from a Fortune 500 company. The present findings demonstrate that although informational faultlines were detrimental for group performance, the negative relationship between faultlines and performance was reversed when cultures with a strong emphasis on results were aligned, was lessened when cultures with a weak emphasis on results were aligned, and remained negative when cultures were misaligned with respect to their results orientation. These findings show the importance of recognizing alignments not only within groups (group faultlines) but also outside groups (cultural alignments between the group and departments) when considering their implications for group performance.