The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Premature conclusions about the signal-to-noise ratio in structural equation modeling research: A commentary on Yuan and Fang (2023)

In a recent article published in this journal, Yuan and Fang (British Journal of Mathematical and Statistical Psychology, 2023) suggest comparing structural equation modeling (SEM), also known as covariance-based SEM (CB-SEM), estimated by normal-distribution-based maximum likelihood (NML), to regression analysis with (weighted) composites estimated by least squares (LS) in terms of their signal-to-noise ratio (SNR). They summarize their findings in the statement that “[c]ontrary to the common belief that CB-SEM is the preferred method for the analysis of observational data, this article shows that regression analysis via weighted composites yields parameter estimates with much smaller standard errors, and thus corresponds to greater values of the [SNR].” In our commentary, we show that Yuan and Fang have made several incorrect assumptions and claims. Consequently, we recommend that empirical researchers not base their methodological choice regarding CB-SEM and regression analysis with composites on the findings of Yuan and Fang as these findings are premature and require further research.     

“均”与“寡”阶段性变动下中国居民公平感的变迁

利用中国综合社会调查和中国社会状况综合调查重复截面数据,通过年龄-时期-队列模型对居民公平感的时代变化进行分析。研究发现公平感在年龄上呈“J”型趋势;从时期效应看, 2008年公平感较高, 2010～2013年在低谷徘徊,2015年以后又开始回升;从队列视角看,建国前出生队列公平感偏低,建国后初期的队列相对较高,“50”后有所下滑,从“60”后开始公平感持续走低,到“80”后跌入低谷,但“90”后又开始升高。从1949年前后“寡且不均”到建国初期阶段的“寡且均”,再到改革开放40年快速经济增长下“不寡但不均”的社会变迁过程影响了居民的公平感。     

Generalization and response latency

The present experiments investigated generalization in a reactio? time situation where the generalization stimulus, a tone, preceded the reaction time signal, a light. The hypotheses under investigation were that the duration of the cue stimulus would determine the degree of generalization (Experiment I) and that the response latency independent of the stimulus duration would be related to the amount of generalization (Experiment II). A particular generalization test stimulus (a tone of 40, 45, 50, 60, 65, or 70 dB) was presented only once always following two bar-pressing responses to training stimulus (tone of 55 dB) under each of two conditions of stimulus duration in Experiment I and under each of two conditions of response latency in Experiment II. It was found that under the condition of short response latency generalization was broader.     

比较研究-影响中美儿童计算能力差异的认知因素

本研究要确定中美儿童基本计算技能的差异是否与他们使用的解题策略和基本加工过程的速度有关。为此,对中美两国的一年级儿童进行了书面计算能力测验,以及一组计算机呈现的加法作业。中国儿童在计算能力测验上表现出3:1的操作优势。中美儿童使用的解题策略种类一样,但是,中国儿童在策略综合运用的发展程度上超过美国儿童,检索策略的加工速度也超过美国儿童。显然,策略运用和加工速度的差异促成了中国儿童在计算能力测验上的优势.     

Expectancy of Chinese Parents and Children's Cognitive Abilities

A total of 142 first grade and 188 fifth grade schoolchildren from Beijing were tested on 11 cognitive tasks. The parents of these children were surveyed with questionnaires to obtain family background materials, and were asked about their expectancies of their children's future careers and future educational achievements. It was found that fifth grade children from high career (professional) expectancy fathers tend to have better developed cognitive abilities, however there is no career expectancy effect on first grade children. Children from high school achievement expectancy fathers tend to have better developed cognitive skills, this educational expectancy effect is stronger for fifth grade children than first grade children. There is a general trend that the higher the educational level of the fathers, the higher expectancy they have for their children.     

Computational and reasoning abilities in arithmetic: Cross-generational change in China and the United States

A Chinese advantage over Americans was found for economically relevant computational and reasoning abilities in arithmetic for groups of 6th- and 12th-grade students matched or equated on general intelligence. No cross-national difference for computational or reasoning abilities was found for samples of older (60- to 80-year-old) Chinese and American adults equated on general intelligence. The pattern of change in arithmetical competencies across cohorts suggests that the Chinese advantage in 6th and 12th grade is due to a cross-generational decline in competencies in the United States and a cross-generational improvement in China.     

不确定性问题解决策略研究及存在的问题分析

通过对不确定性问题解决及认知策略方面颇有代表性的研究的回顾、分析了该领域的研究特点、现状及存在的问题。     

Models and theories I: The semantic view revisited

The paper, as Part I of a two‐part series, argues for a hybrid formulation of the semantic view of scientific theories. For stage‐setting, it first reviews the elements of the model theory in mathematical logic (on whose foundation the semantic view rests), the syntactic and the semantic view, and the different notions of models used in the practice of science. The paper then argues for an integration of the notions into the semantic view, and thereby offers a hybrid semantic view, which at once secures the view's logical foundations and enhances its applicability. The dilemma of either losing touch with the practice of science or yielding up the benefits of the model theory is thus avoided.