Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

Audience Design in Multiparty Conversation

How do speakers design what they say in order to communicate effectively with groups of addressees who vary in their background knowledge of the topic at hand? Prior findings indicate that when a speaker addresses a pair of listeners with discrepant knowledge, that speakers Aim Low, designing their utterances for the least knowledgeable of the two addressees. Here, we test the hypothesis that speakers will depart from an Aim Low approach in order to efficiently communicate with larger groups of interacting partners. Further, we ask whether the cognitive demands of tracking multiple conversational partners' perspectives places limitations on successful audience design. We find that speakers can successfully track information about what up to four of their partners do and do not know in conversation. When addressing groups of 3–4 addressees at once, speakers design language based on the combined knowledge of the group. These findings point to an audience design process that simultaneously represents the perspectives of multiple other individuals and combines these representations in order to design utterances that strike a balance between the different needs of the individuals within the group.     

0-6岁儿童早期教育观念的调查研究

本研究采用调查分析法、访谈法,对0-6岁儿童家长与教师的早期教育观念进行了调查.研究发现,这两类群体认为儿童在0-6岁期问最需要关注的是健康的身体素质、诚实守信的道德品质、坚持与专注的学习品质;不同年龄阶段儿童(0-3岁、4-6岁)需要关注的素质与早期教育方式因他们身心发展特点不同而有所不同;(3)青年人与中年人评定的结果基本一致,教师与家长在多个项目的评定上呈现出差异.研究的结果对早期教育的导向有所启示.     

汉字词匹配的偏侧化效应和事件相关脑电位

本研究用音同或形似汉字词对为材料检验大脑半球偏侧化问题。反应时的结果表明音同材料是右视野左半球优势,形似材料是左视野右半球优势。ERP的振幅(特别是P_(300))在音同条件下左半球比右半球显著的小,而在形似材料条件下左右半球无大差别。在两种材料的条件下,ERP潜伏期在左右半球之间也没有显出任何差别。实验结果表明左半球与汉字词匹配时的语音编码有关,而ERP(P_(300))似乎可以做它的一个有效指标。     

Acupuncture and emotion: the influence of acupuncture anesthesia on the sensory and emotional components of pain

Objective indices (heart rate, perspiration quantity, finger plethysmograph curves, and facial expression) and subjective indices (sensory and emotional subject reports) were recorded for 25 young Chinese adults (16 men, 9 women) during and after the simultaneous application of a strong pain stimulus and either foot classical (alloneural points Tsusanli and Yanglingchuan) or hand classical (alloneural points Hegu and Neiguan) acupuncture. Both forms of acupuncture were equally effective, showing that stimulation of the same nerve is not essential for pain relief. Acupuncture assuaged the emotional, but not the sensory, response to the painful stimulation.     

3-6岁幼儿在分类实验中概括能力的发展

本研究通过设计不同性质的分类实验,探讨3-6岁幼儿抽象概括能力的发展。我们根据年龄将幼儿分为四个组,每组80人,共320人。通过实验获得以下几点。①幼儿在各种不同性质的分类实验中可表现为四级不同的水平,如从根据表面的个别特征进行分类发展到根据内部的本质特征进行分类,从一维角度的分类发展到从两维角度来分类等。⑦达到各个水平的年龄不是截然划分的,而是互相交织的,随着年龄的增加,低级水平的人数不断减少,高级水平的人数不断增加。所以年龄阶段之间既有质的变化,又有量的变化。③对于不同性质的分类材料,各年龄所达到的概括水平也不同,分类材料的难度越大,概括水平越低。④儿童概括水平的高低受教育条件的影响。     

不同车速下司机对交通标志的辨认距离实验

本实验所得数据表明,不同车速下司机对同一标志的判读距离是不一样的,车速愈高,司机能判读标志的距离就愈短,同步行时相比,在车速提高到100公里/小时时,司机对标志的判读距离可减低35～45％。据我们的补充实验,这种现象的产生可能是由于司机在高速驾车情况下所产生的生理心理负荷造成的。     

Monocular-contingent and binocular-contingent aftereffects

Alternate monocular and binocular exposure to complementary stimulation can yield opposite but coexisting aftereffects that are contingent on whether the test display is viewed with one eye or two eyes. The motion aftereffect was studied by adapting each eye separately to a contracting spiral and both eyes together to an expanding spiral. The stationary test spiral subsequently appeared to be expanding when viewed monocularly, but to be contracting when it was seen with both eyes open. With respect to the McCollough effect, after monocular exposure to red-vertical and green-horizontal gratings and binocular exposure to red-horizontal and green-vertical gratings, the appearance of the color of the test gratings when viewed with one eye was different from that when viewed with both eyes. Opposite, coexisting aftereffects induced by complementary stimulation can be interpreted as evidence that there are unique binocular aspects to visual function.     

The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.