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181.
消费者抱怨行为的比较 总被引:7,自引:0,他引:7
不满意购买发生以后,消费者可能采取的抱怨方式并不相同。通过对冰箱、空调和洗衣机行业2966位消费者的问卷调查,采用单因素多变量方差分析方法对消费者抱怨行为进行比较研究,发现直接抱怨的消费者在品牌形象感知、满意度和再次购买倾向上都显著地高于负面口碑和沉默抵制的消费者。继而,运用认知心理学理论对抱怨行为方式的选择及影响进行解释,并指出企业应该鼓励消费者进行直接抱怨。 相似文献
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关于初中学业不良者学业求助特征及相关研究 总被引:1,自引:0,他引:1
本研究通过问卷与学业测验方法对165名初中生进行了学业不良者学业求助特征及相关研究,其研究结果表明:初中学业不良者在学业求助对象选择上倾向于向同学求助;在求助态度衡量上,他们对求助益处的考虑较少;更能知觉到来自同学的自尊威胁;在求助方式的选择上更倾向于执行性求助。成绩-回避目标、低下的自尊与自我效能感等是学业不良者学业求助特征的影响因素。 相似文献
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创造性测验的性别与材料差异效应 总被引:1,自引:0,他引:1
以415名中学生为对象,采用修订后的《青少年科学创造性测验》考察了创造力的性别差异,并分析了不同测验材料对创造性表现的影响。结果发现:(1)在创造性总体上高中生显著优于初中生,但不存在显著的性别差异;(2)在流畅性与灵活性方面不存在显著性别、年级差异,在独特性上性别和年级的交互作用显著,表现为高中男生得分显著优于女生,而初中性别差异不显著;(3)不同性质的测验材料对创造性的影响不同,言语任务方面不存在显著的年级、性别差异,而图形任务方面则是高中生显著优于初中生,男生显著优于女生。 相似文献
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Fritz CO Morris PE Nolan D Singleton J 《Quarterly journal of experimental psychology (2006)》2007,60(7):991-1004
The benefits of expanding retrieval practice for preschool children were explored in two experiments. In Experiment 1, three groups learned names for six plush toy pigs using expanding retrieval practice, a reward incentive, or a control condition. Reward did not significantly improve learning but retrieval practice doubled recall. In Experiment 2, three groups learned names to soft toys, comparing recall following massed elaborative study with either expanding retrieval practice or expanding re-presentation. Recall was tested after 1 minute, 1 day, and 2 days. A very large effect size (d = 1.9) indicated the very considerable benefit from expanding retrieval practice over the elaboration condition. Comparison with the re-presentation condition suggested that half of the benefit of expanding retrieval practice came from spaced scheduling and half from retrieval practice. Expanding retrieval practice provides an effective method to improve learning by young children. 相似文献
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The effects of the format by which information is presented on the cognitive processes of belief updating were investigated in the present research. Because of the differences in the affordance of verbal vs. numerical information, it is predicted that the belief updating processes involved in processing verbal and numerical information would be different. Specifically, the additive rule is used to combine information using verbal formats, while the averaging rule is used to combine information using numerical formats. Two experiments were conducted to test these hypotheses. Experiment 1 tested the belief updating process in the positive direction, and Experiment 2 tested the process in the negative direction. Two independent variables were manipulated: information presentation format (verbal vs numerical) and presentation order (strong–weak vs weak–strong). The participants were asked to adjust their purchase likelihood of a consumer product based on the sequential presentations of two experts' opinions. These two opinions varied in their formats (verbal vs. numerical) and strengths (strong vs weak). The two opinions were presented in either the strong–weak order or the weak–strong order. Participants were instructed to first anchor their purchase likelihood at 50%, and then adjust the purchase likelihood, first based on the first expert's opinion, and second based on both experts' opinions. In both experiments the hypotheses that participants employed an additive rule to integrate verbal information and an averaging rule to integrate numerical information were supported. 相似文献