Given the prevalence of imagery appeals in today’s marketplace, the current research studies the role of mental imagery in how consumers process and react to advertisements with different numbers of ad claims. Past research has proposed “three” as the magical number of ad claims that maximizes persuasion, with more than three ad claims increasing skepticism and reducing evaluation. In the current research, we replicate this so-called “charm of three” effect, but only when consumers do not engage in mental imagery; when they do, however, we find that the effect is moderated, in that more ad claims beyond three produces more favorable product evaluation. Additionally, we provide evidence that the moderating effect of mental imagery is driven by transportation and skepticism toward the ad claims, with mental imagery increasing transportation and decreasing skepticism when there are more than three ad claims. Our research contributes to a better understanding of the “charm of three” effect, its boundary conditions, and underlying mechanism. 相似文献
Applied Research in Quality of Life - There is increased social concern regarding children’s weight in China, but there is a relative lack of research concerning its social determinants.... 相似文献
Compared with their non-migrant peers, migrant children in China face major risks and challenges that may cause them to develop behavioral and psychological problems. Nevertheless, research has seldom addressed their victimization by bullies and its association with their mental health outcomes, much less the roles of intrapersonal and interpersonal sources of resilience in that relationship. In response, this study was designed to examine how bullying victimization both directly and indirectly influences migrant children’s mental health through intrapersonal and interpersonal sources of resilience. Data were collected from a school-based multistage random sample of 1,132 migrant children in Grades 4–9 (mean age = 11.88 years, range = 8–17 years; boys = 55.6%) attending public schools in Nanjing and private schools in Guangzhou, China. Structural equation modeling performed with Amos 25.0 revealed that both intrapersonal and interpersonal sources of resilience mediated the effect of bullying victimization on migrant children’s mental health, albeit intrapersonal sources demonstrated a slightly stronger mediation effect. The results thus suggest that social workers and educators should provide effective prevention and intervention strategies that promote intrapersonal and interpersonal sources of resilience among migrant children in China.
Prior research has described embarrassment and empathy as predictors of social helping and as self-conscious emotions involving reasoning about the self and others. It remains unclear how cognitive representations of the self and others relate to the two emotions as precursors of social helping. We examined 136 participants’ self-report measures of internal working models as well as dispositional embarrassability, empathic concern, personal distress, and perspective taking. Controlling all the other variables, embarrassability was primarily associated with the model of self and personal distress, whereas empathic concern was primarily associated with the model of others and perspective taking. Moreover, the association between personal distress and embarrassability was moderated by the interaction between models of others and perspective taking. The general proneness to distress arousal was also predicted by the interaction between models of self and others. The findings extended prior research linking internal working models and socio-cognitive emotions associated with helping. 相似文献