Consumers’ Response to an Advertisement Using Brand Popularity in a Foreign Market

Abstract : This research examined how domestic consumers respond to an advertisement using brand popularity in a foreign market. By using structural equation modeling, it shows that the consumers’ response can change as a function of three characteristics of brand popularity in a foreign market: (a) expertise of foreign consumers, (b) similarity between domestic consumers and foreign consumers, and (c) animosity to a foreign country. Meanwhile, the similarity effect is found to be stronger for high‐preference heterogeneity than low‐preference heterogeneity. This research documents the importance of understanding the underlying mechanism to determine the effects of brand popularity in a foreign market on brand attitude and purchase intention.     

Asymmetry arguments

In the First Meditation, the Cartesian meditator temporarily concludes that he cannot know anything, because he cannot discriminate dreaming from waking while he is dreaming. To resist the meditator’s conclusion, one could deploy an asymmetry argument. Following Bernard Williams (1978), one could argue that even if the meditator cannot discriminate dreaming from waking while dreaming, it does not follow that he cannot do it while awake. In general, asymmetry arguments seek to identify an asymmetry between a bad case that is entertained as a ground for doubt and a good case in which one takes oneself to know something. My aim in this paper is to consider how effective asymmetry arguments are as an anti-skeptical strategy. I conclude that although asymmetry arguments provide an effective response to dreaming skepticism, they fail as a response to brains-in-a-vat skepticism.     

Reevaluating the two-representation model of numerical magnitude processing

One debate in mathematical cognition centers on the single-representation model versus the two-representation model. Using an improved number Stroop paradigm (i.e., systematically manipulating physical size distance), in the present study we tested the predictions of the two models for number magnitude processing. The results supported the single-representation model and, more importantly, explained how a design problem (failure to manipulate physical size distance) and an analytical problem (failure to consider the interaction between congruity and task-irrelevant numerical distance) might have contributed to the evidence used to support the two-representation model. This study, therefore, can help settle the debate between the single-representation and two-representation models.     

Personality and aesthetic preference in Spain and England: two studies relating sensation seeking and openness to experience to liking for paintings and music

In two studies, one employing Spanish students and the other English students, questionnaire measures of Sensation Seeking and Openness to Experience were correlated with liking for major music types, several short music excerpts, and eight categories of painting (presented as slides). Inter‐correlations between music preference measures, painting preference, and personality are reported. In both samples, the Sensation Seeking Scale (Form V) and, particularly, the Experience Seeking sub‐scale were associated with a factor contrasting liking for ‘hard rock’ music and ‘violent–abstract’ art with liking for ‘neutral–realistic’ art and ‘easy listening’ music. Several substantial relationships between aesthetics measures and Openness to Experience (from the NEO‐PI‐R) were also found, though mostly in the English sample. The results reinforce the view that personality dimensions such as Sensation Seeking and Openness are important influences on aesthetic judgment. Copyright © 2000 John Wiley & Sons, Ltd.     

《孙子兵法》的思维特征

《孙子兵法》的思维方式代表着我国先秦时期思维发展的正确方向,对构建现代科学思维方式具有重要的借鉴意义,学者们对此多有论述。本文从综合的角度,对《孙子兵法》七个方面的思维特征进行整理与探讨,以求教于方家。     

多层螺旋CT在不同肝硬化分级评估中的应用

利用多层螺旋CT对不同肝功能分级的52例乙型肝炎后肝硬化患者、50例酒精性肝硬化患者及25例正常对照组受试者进行肝脏体积在体测量,并进行kappa检验和方差分析,结果显示多层螺旋CT在体肝脏体积测量具有很好的一致性及可重复性（P〈0．01）;乙型肝炎后肝硬化与酒精性肝硬化患者肝脏体积的总体变化趋势相同,都随着病情的进展逐渐缩小,Child-Pugh分级B级之间的乙肝后肝硬化与酒精性肝硬化组患者的肝脏体积差异达到统计学上显著性水平。     

中国近二十年来教师人格研究述评

教师人格作为教师心理研究的重要内容之一,引起了我国心理学工作者的广泛关注。笔者以近二十年来我国教师人格研究的文献为基础,对教师人格的研究方法、优秀教师的人格特征、影响教师人格的因素、教师人格与学生发展的关系、教师人格与教师心理健康五个方面进行了回顾,在反思教师人格研究现状的基础上,对教师人格的研究内容、研究方法和成果应用三个方面进行了展望。