Judging a Book by its Cover: The Influence of Implicit Self‐Theories on Brand User Perceptions

Do people judge others based on the brands they use? Prior research finds evidence to this effect, yet we argue this phenomenon is far from universal. Drawing on research on implicit self‐theories, we find that only entity (but not incremental) theorists are prone to judging people based on their brand use (Studies 1 and 2). We show that entity theorists infer that people use brands to signal who they are to others, thereby forming perceptions of these people based on the personality of the brands they use, but incremental theorists are reluctant to make inferences about brand users’ signaling motives (Studies 3, 4, and 5). When tendencies to make signaling inferences are reduced, entity theorists no longer judge people based on their brand use (Studies 3 and 4). Furthermore, even incremental theorists judge people based on their brand use when given the information that their brand use is not driven by situational forces, but is potentially driven by a signaling motivation (Study 5).     

The Way Evaluation Tastes: Tasting as an Embodied Cue of Evaluation

The current theory and research on embodiment have indicated that the basic bodily experiences, which may be more fundamental and important than previously suggested, can influence human cognitive processes. Drawing upon this perspective, the present study examined the hypothesis that the psychological experience of evaluation is grounded in the physical experience of tasting. In three experiments, we found that a tasting cue facilitated evaluation-related conceptual processing in a lexical decision task (Experiment 1), and induced a desire to evaluate toward novel stimuli (Experiment 2). Furthermore, sweet tastes were associated with more positive and secure evaluations than bitter tastes (Experiment 3). These findings provide converging evidence supporting the prediction that tasting as an embodied cue of evaluation.     

Consumers’ Response to an Advertisement Using Brand Popularity in a Foreign Market

Abstract : This research examined how domestic consumers respond to an advertisement using brand popularity in a foreign market. By using structural equation modeling, it shows that the consumers’ response can change as a function of three characteristics of brand popularity in a foreign market: (a) expertise of foreign consumers, (b) similarity between domestic consumers and foreign consumers, and (c) animosity to a foreign country. Meanwhile, the similarity effect is found to be stronger for high‐preference heterogeneity than low‐preference heterogeneity. This research documents the importance of understanding the underlying mechanism to determine the effects of brand popularity in a foreign market on brand attitude and purchase intention.     

《孙子兵法》的思维特征

《孙子兵法》的思维方式代表着我国先秦时期思维发展的正确方向,对构建现代科学思维方式具有重要的借鉴意义,学者们对此多有论述。本文从综合的角度,对《孙子兵法》七个方面的思维特征进行整理与探讨,以求教于方家。     

Language access and theory of mind reasoning: evidence from deaf children in bilingual and oralist environments

This investigation examined whether access to sign language as a medium for instruction influences theory of mind (ToM) reasoning in deaf children with similar home language environments. Experiment 1 involved 97 deaf Italian children ages 4-12 years: 56 were from deaf families and had LIS (Italian Sign Language) as their native language, and 41 had acquired LIS as late signers following contact with signers outside their hearing families. Children receiving bimodal/bilingual instruction in LIS together with Sign-Supported and spoken Italian significantly outperformed children in oralist schools in which communication was in Italian and often relied on lipreading. Experiment 2 involved 61 deaf children in Estonia and Sweden ages 6-16 years. On a wide variety of ToM tasks, bilingually instructed native signers in Estonian Sign Language and spoken Estonian succeeded at a level similar to age-matched hearing children. They outperformed bilingually instructed late signers and native signers attending oralist schools. Particularly for native signers, access to sign language in a bilingual environment may facilitate conversational exchanges that promote the expression of ToM by enabling children to monitor others' mental states effectively.     

多层螺旋CT在不同肝硬化分级评估中的应用

利用多层螺旋CT对不同肝功能分级的52例乙型肝炎后肝硬化患者、50例酒精性肝硬化患者及25例正常对照组受试者进行肝脏体积在体测量,并进行kappa检验和方差分析,结果显示多层螺旋CT在体肝脏体积测量具有很好的一致性及可重复性（P〈0．01）;乙型肝炎后肝硬化与酒精性肝硬化患者肝脏体积的总体变化趋势相同,都随着病情的进展逐渐缩小,Child-Pugh分级B级之间的乙肝后肝硬化与酒精性肝硬化组患者的肝脏体积差异达到统计学上显著性水平。     

Disjunctive and Conjunctive Multiple-Conclusion Consequence Relations

Studia Logica - Two different kinds of multiple-conclusion consequence relations taken from Shoesmith and Smiley (Multiple-conclusion logic, Cambridge University Press, Cambridge, 1978) and Galatos...