Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices

This research investigates both the downstream effect of perceived brand authenticity on consumers' actual, consequential choice and the important role of inferred brand dedication in the relationship between perceived brand authenticity, anticipated quality, and purchase intentions. We also investigate the interactive effect of two source-related factors—intrinsic motivation and congruity—on consumers' brand authenticity perceptions. We present findings from three studies using different product categories (utilitarian/consumable: hand sanitizer; hedonic/consumable: chocolate; hedonic/non-consumable: sunglasses). Study 1 shows that consumers use information regarding the intrinsic motivation of those behind the brand and congruity between the brand's actions and what it represents to consumers when forming brand authenticity perceptions and that intrinsic motivation and congruity interact to increase authenticity perceptions. We anticipate that consumers' positivity toward brands perceived as authentic will extend to actual choice through anticipated quality. Study 2 demonstrates that consumers choose authentic brands over inauthentic brands above what chance would dictate and anticipated quality can forecast this choice. Next, we extend our collective process knowledge by exploring an underlying reason why consumers anticipate that brands presented through marketing communications as authentic will have higher quality. We suggest that when managers present brands as authentic, consumers infer greater dedication of those behind the brand and inferred dedication influences anticipated product quality. Study 3 provides support and uncovers a serial mediation process, highlighting the importance of inferred dedication. Specifically, perceived brand authenticity increases consumers' brand dedication inferences, which in turn increases anticipated product quality, and ultimately purchase intentions.     

Differences in the importance of romantic structures among transgender and cisgender adults during the COVID-19 pandemic

The stressors of the global COVID-19 pandemic have led to an increased need for support. For adults, romantic relationships often represent an environment of emotional support and stability; as such, attitudes toward—and particularly the importance of—romantic relationships may have shifted as a result of the pandemic. The present cross-sectional study explores how U.S. transgender (n = 99) and cisgender people (n = 1886) report whether they have perceived a change in their feelings about the importance of long-term romantic structures (i.e., committed relationships, monogamy, cohabiting with a romantic partner, and marriage) as a result of the COVID-19 pandemic. Results found that transgender people reported a more positive perceived change in importance placed on all four romantic items relative to cisgender people. Different forms of stress (e.g., social, financial, health) associated with the COVID-19 pandemic may have contributed to an increased need, and subsequent desire, for social connection and support in the form of romantic relationships among transgender individuals to a greater extent than cisgender individuals, perhaps in part due to the additional layers of stress transgender people must navigate. Results are discussed through the lens of the minority stress framework.     

Social cohesion predicts COVID-19 vaccination intentions and uptake

COVID-19 vaccination is widely regarded as an individual decision, resting upon individual characteristics and demographic factors. In this research, we provide evidence that psychological group membership, and more precisely, social cohesion—a multidimensional concept that encompasses one's sense of connectedness to, and interrelations within, a group—can help us understand COVID-19 vaccination intentions (Study 1) and uptake (Study 2). Study 1 is a repeated-measures study with a representative sample of 3026 Australians. We found evidence that social cohesion can be conceptualised as a multidimensional structure; moreover, social cohesion at Wave 1 (early in the COVID-19) predicted greater vaccination intention and lower perceived risk of vaccination at Wave 2 (4 months later). In Study 2 (a cross-sectional study, N = 499), the multidimensional structure of social cohesion was associated with greater uptake of vaccine doses (in addition to willingness to receive further doses and perceived risk of the vaccine). These relations were found after controlling for a series of demographic (i.e., sex, age, income), health-related factors (i.e., subjective health; perceived risk; having been diagnosed with COVID-19), and individual differences (political orientation, social dominance orientation, individualism). These results demonstrate the need to go beyond individual factors when it comes to behaviours that protect groups, and particularly when examining COVID-19 vaccination—one of the most important ways of slowing the spread of the virus.     

Über Wahrnehmungsverhalten beim 8- bis 10wöchigen Säugling

Zusammenfassung Im Rahmen einer Systemtheorie des Verhaltens und der Persönlichkeit und auf dem Hintergrund der Ergebnisse der Berner Längsschnittuntersuchungen wird eine Hypothese über die Genese der Wahrnehmung entwickelt, wonach die frühesten Wahrnehmungen im wesentlichen Verarbeitungen der Reizwirkungen in einer von zwei Klassen von Verhaltenssystemen sind, nämlich der Abwendung und Selbstsicherung (A-Systeme) bzw. der Zuwendung zur Außenwelt (Z-Systeme).In einem Experiment mit 8-, 9- und l0wöchigen Säuglingen wurde das Wahrnehmungsverhalten in Abhängigkeit von verschiedenen Reizfiguren, von der individuellen Eigenart und vom Aktivationsniveau des Kindes mit Hilfe eines Zeitstichprobenverfahrens beobachtet. Der auf die Differenzierung zwischen den verschiedenen Reizfiguren entfallende Varianzanteil steigt mit zunehmendem Alter an, während die Wirkung der autonomen Aktivationsprozesse allmählich zurücktritt. Mit 10 Wochen kann eine geordnete Form oder gute Gestalt leichter verarbeitet werden als eine mehr zufällige Form.Einige Probleme im Zusammenhang mit Annahmen, Methoden und Ergebnissen des Experiments werden diskutiert, darunter die Theorie der Formwahrnehmung, die Genese von Subjekt- und Objektsystem und die beschränkte Bedeutung der Methode der bevorzugten Fixierung in der Erforschung der Säuglingswahrnehmung.

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Summary Within the framework of a System Theory of behavior and personality and against the background of the results of the Bernese Longitudinal Studies, a hypothesis of the genesis of perception is developed. It states that the earliest perceptions are essentially integrations of the effects of stimuli into one of two classes of behavioral systems, viz. withdrawal and self-preservation (A-systems) or, respectively, approach to the outer world (Z-systems).The perceptual behavior of 8-, 9-, and 10-week-old infants as a function of different stimulus forms, individuality, and activation level was observed by means of a time-sampling rating method. The proportion of variance accounted for by the differences between stimuli was found to increase with age; at the same time the effect of autonomic activation processes was decreasing. At the age of 10 weeks the infant can work up an orderly form or good Gestalt more readily than a more irregularly-shaped form.Some problems in connection with the assumptions, methods, and results of the study are then discussed, including form perception theory, the genesis of subject- and object-system, and some restriction of the method of preferred fixation in the study of infant perception.

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Gegenwärtig als Canada Council Postdoctoral Fellow an der York University in Toronto, Ont., Canada. Der Verfasser möchte seinem verehrten Lehrer Richard Meili seinen herzlichen Dank für die Anregung dieser Arbeit ausdrücken.     

Questions of scientific responsibility: the Baltimore case

A number of cases of questionable behavior in science have been extensively reported in the media during the last two or three years. What standards are upheld by the scientific community affect the community internally, and also affect its relations with society at large, including Congress. Here I wish to address questions of scientific responsibility, using the Baltimore case as a concrete instance where they came up. The first part containing historical background is necessary to provide readers with documentation so that they can have some factual bases on which to evaluate respective positions and my conclusions that follow -- based on further but more succinctly summarized documentation. I have reproduced many quotes because I firmly believe people are entitled to be represented by their own wording. Conversely, I hold people accountable for their official positions. Some of these are reproduced in footnotes, and some longer ones are reproduced in appendices. I also do not ask to be trusted. By providing numerous references, I hope that readers who find my documentation insufficient can follow up by looking up these references.... The article is in six parts: Part I. Historical Background. This part gives mostly a historical background of the early phases of the Baltimore case. Part II. The First Issue of Responsibility. This part presents a discussion of certain scientific responsibilities based on that background, specifically: the responsibility of answering questions about one's work, and the responsibility whether to submit to authority. Part III. The NIH Investigations. This part summarizes the two NIH investigations. Part IV. The Dingell Subcommittee. This part deals with the responsibilities of a Congressional Committee vis-à-vis science. Part V. Further Issues of Responsibility. This part goes into an open ended discussion of many issues of responsibility facing scientists, vis-à-vis themselves and vis-à-vis society at large, including Congress. The list is long, and readers can look at the section and paragraph headings to get an idea of their content. Part VI. Personal Credibility, a Shift at the Grass Roots, and Baltimore's Persistence.     

Women who farm: A preliminary portrait

Nearly 500,000 women are engaged in farm work. Although the majority are unpaid family workers, in recent years greater proportions are in salaried and managerial positions. In-depth interviews with farming women in Baca County, Colorado, however, suggest that wage classification has negligible predictive value in explaining a woman's attitude toward farm work. Satisfaction with doing men's work depends on early socialization experiences and the degree to which a woman adopts the traditional female value system. The relevance of a masculinity—femininity dimension to distinguish women with career versus homemaking proclivities is demonstrated.An earlier version of this article was presented at the New Horizons for Women in Work and the Professions Panel of the Sociologists for Women in Society sessions at the Hotel Roosevelt in New York City, August 28, 1976.     

Volunteerism as an aspect of women's work lives

Results of a mail survey of 292 female volunteers, aged 23–44, indicate that the role of volunteer work may be that of consciously chosen primary work, a supplement to primary work, or a vehicle for entry or return to employment. The three roles are associated with differences in relationship to the labor market, satisfactions sought, nature and amount of volunteer work done, satisfaction, involvement, commitment, and plans for continued membership. The survey instrument incorporated the Organizational Commitment Questionnaire, which was evaluated for its applicability to a volunteer population.     

The fear potentiated startle effect

A differential conditioning study examined whether an acoustic startle probe, presented during extinction of an aversively conditioned visual stimulus, potentiated the reflex eyeblink response in humans and whether this potentiation varied with the change in affective valence of the conditioned stimulus. Sixty college students were randomly assigned to view a series of two slides, depicting either unpleasant/highly arousing, unpleasant/moderate arousing, neutral/calm, pleasant/moderate arousing or pleasant/highly arousing scenes and objects (duration: 8 sec). During preconditioning (8 trials) and extinction (24 trials) acoustic startle probes (white noise bursts [50 ms; 95 dBA] were administered during and between slide presentation). During acquisition (16 trials) CS+ was reinforced by an electric shock. Startle response magnitudes significantly increased from preconditioning to extinction and were substantially larger to CS+. Conditioned startle reflex augmentation linearly increased with the pleasantness of the slides. Furthermore, subjects showed a greater post-conditioning increase of judged aversiveness to slides that they had previously reported to be more pleasant, exactly paralleling the startle reflex results.