How regulatory focus influences consumer behavior

According to Higgins ( 1997 ) the theory of regulatory focus says that in terms of both information processing and motivation it makes a difference whether people have a promotion or prevention focus. In this paper, this theory will be applied to the area of consumer psychology. In three experiments we show that consumer's regulatory focus either measured or induced in a given situation influences product evaluations. Study 1 shows that consumers are interested in different product features depending on their focus; whereas in the prevention focus they are more interested in safety‐oriented aspects, in the promotion focus they concentrate more on comfort‐oriented qualities. In Study 2, a typical prevention product and a typical promotion product are compared with one another and data shows that focus compatible products are evaluated more positively. In Study 3 we demonstrate that advertisments that correspond to the focus of the consumer lead to more positive evaluations of the product than advertisments that are incompatible with the focus of the consumer. Theoretical and practical implications will be discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Assessing the Organizational Climate for Translational Research with a New Survey Tool

Science and Engineering Ethics - Promoting translational research as a means to overcoming chasms in the translation of knowledge through successive fields of research from basic science to public...     

On raising the international dissemination of German research: Does changing publication language to English attract foreign authors to publish in a German basic psychology research journal?

It has been proposed that German basic psychology journals should change publication language to English in order to facilitate access to research from German-speaking countries. However, to truly increase the dissemination of German research, it seems crucial to progress towards an internationalization of authors and readers. We applied bibliometric analysis to investigate the impact of the transition to English on the rate of foreign authors publishing in Zeitschrift für Experimentelle Psychologie/Experimental Psychology, as well as possible associated changes in citation patterns. There was an increase in the rate of articles published by foreign authors from 14.6 and 8.7 per cent, respectively, for the last biannual periods as German-language journal, to 52.7 per cent in the first biannual period as English-language journal. Regarding citations patterns, the clearest changes emerged for domestic authors. The results illustrate possible consequences of a transition to English as publication language, and reveal that Experimental Psychology has successfully established certain prerequisites for an increase of the international dissemination of German psychology research.     

Limitations of gaze transfer: Without visual context,eye movements do not to help to coordinate joint action,whereas mouse movements do

Remote cooperation can be improved by transferring the gaze of one participant to the other. However, based on a partner's gaze, an interpretation of his communicative intention can be difficult. Thus, gaze transfer has been inferior to mouse transfer in remote spatial referencing tasks where locations had to be pointed out explicitly. Given that eye movements serve as an indicator of visual attention, it remains to be investigated whether gaze and mouse transfer differentially affect the coordination of joint action when the situation demands an understanding of the partner's search strategies. In the present study, a gaze or mouse cursor was transferred from a searcher to an assistant in a hierarchical decision task. The assistant could use this cursor to guide his movement of a window which continuously opened up the display parts the searcher needed to find the right solution. In this context, we investigated how the ease of using gaze transfer depended on whether a link could be established between the partner's eye movements and the objects he was looking at. Therefore, in addition to the searcher's cursor, the assistant either saw the positions of these objects or only a grey background. When the objects were visible, performance and the number of spoken words were similar for gaze and mouse transfer. However, without them, gaze transfer resulted in longer solution times and more verbal effort as participants relied more strongly on speech to coordinate the window movement. Moreover, an analysis of the spatio-temporal coupling of the transmitted cursor and the window indicated that when no visual object information was available, assistants confidently followed the searcher's mouse but not his gaze cursor. Once again, the results highlight the importance of carefully considering task characteristics when applying gaze transfer in remote cooperation.     

Non-Reductionism and Special Concern

The so-called ‘Extreme Claim’ asserts that reductionism about personal identity leaves each of us with no reason to be specially concerned about his or her own future. Both advocates and opponents of the Extreme Claim, whether of a reductionist or non-reductionist stripe, accept that similar problems do not arise for non-reductionism. In this paper I challenge this widely held assumption.     

The grandfather

The author, grandson of C.G. Jung, architect and historian, resident in the Küsnacht house, offers perspectives on the role of the grandfather. C.G. had a difficult relationship with his father but felt a strong rapport with his grandfather Karl Gustav Jung, even though he died before C.G.'s birth. Andreas notes that there were many parallels in the lives of the two men; C.G.'s memories and the touching personal diary left behind by Karl Gustav will be discussed. Many of Jung's other ancestors will be described from his own personal angle. The paper also encompasses C.G.'s spiritual forerunners and finally the dead, our common nameless ancestors.     

Impact of physical and psychological resources on functional autonomy in old age

Functional autonomy is a core condition of successful ageing. To maximize autonomous functioning is not only a claim of social policy but also primarily an individual need. Part of the challenge of preventing unnecessary dependence in old age is to recognize the diversity among the elderly and the different availability of their physical, psychological and social resources. The aim of this study is to examine the age- and time-related changes in functional autonomy (activities of daily living, ADL, and instrumental activities of daily living, IADL) and the psychophysical resources correlated with these changes in a sample of 441 healthy elderly persons aged 65-95. Furthermore, we are interested in the long-term predictive power of physical resources (objective and subjective health, physical strength) and psychological resources (memory) on functional autonomy. Results show significant age- and time-related deteriorations in functional autonomy and in most psychophysical resources. Structural equation model analyses were performed to test the long-term predictive power of these resources. Results suggest that ADL is better predicted by physical resources than by psychological ones, but for IADL the reverse is the case; here memory variables play a dominant role. Physical and psychological variables are thus specifically related to different components of functional autonomy. This has to be taken into account in the development of preventive and intervention programmes.     

Intelligence and individual differences in becoming neurally efficient

Physiological approaches to human psychometric intelligence have shown a higher neural efficiency (i.e. less cortical activation) during cognitive performance in brighter subjects. The main aim of this study was to explore the relationship between intelligence and cortical activation patterns in the framework of the learning test concept. In 27 participants we assessed the topography and extent of cortical activation by means of event-related desynchronization (ERD) during reasoning tests in a pre-test--training--post-test design and related it to psychometric intelligence (measured by the German Leistungs-Prüf-System, LPS). Significant associations between intelligence and cortical activation patterns were exclusively found at anterior (frontal) recording sites, which corroborates the central role of the frontal lobe for higher-order cognitive functions. The hypothesized negative intelligence-activation correlation was observed only after the training, i.e. in the post-test, but not in the pre-test. More important, the decrease in cortical investment from pre-test to post-test correlated negatively with intelligence, indicating that the higher the subjects' general mental ability the larger the decrease in the amount of cortical activation. These findings suggest intelligence-related individual differences in becoming neurally efficient.