Motivations and self-presentation strategies on Korean-based "Cyworld" weblog format personal homepages.

The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.     

Information-processing modules and their relative modality specificity

This research uses fMRI to understand the role of eight cortical regions in a relatively complex information-processing task. Modality of input (visual versus auditory) and modality of output (manual versus vocal) are manipulated. Two perceptual regions (auditory cortex and fusiform gyrus) only reflected perceptual encoding. Two motor regions were involved in information rehearsal as well as programming of overt actions. Two cortical regions (parietal and prefrontal) performed processing (retrieval and representational change) independent of input and output modality. The final two regions (anterior cingulate and caudate) were involved in control of cognition independent of modality of input or output and content of the material. An information-processing model, based on the ACT-R theory, is described that predicts the BOLD response in these regions. Different modules in the theory vary in the degree to which they are modality-specific and the degree to which they are involved in central versus peripheral cognitive processes.     

Judgments of moderator variables of agreement in person perception: A comparison of two cultures

Three moderators of agreement in person perception, behavioral consistency, observability and social desirability, were studied. The major hypothesis is that the moderators can be estimated using the standing of targets on traits; that is, that as targets vary on a given trait, they vary on how they are seen as on the moderators. Using Korean ( N  = 135) and US ( N  = 81) samples, we tested this approach for 80 traits. Analyses revealed that moderators varied by the combination of trait and target standing in different ways for the two samples. In judgment of behavioral consistency over target standings, linear and curvilinear trends were stronger for the US sample than for the Korean sample. For observability, judgments were similar, although curvilinear trends were larger for the Korean sample. Furthermore, being extremely positive was perceived as less desirable for the Korean judges. These findings were discussed in terms of cultural differences. Moreover, a new approach to the study of moderators was proposed.     

Are country level prevalences of rule violations associated with knowledge overclaiming among students?

Cultural norms of behaviour influence desirable and problematic behaviours of individuals. In particular, cultural norms should influence individuals' dishonesty. In a recent Nature study, prevalence of rule violations was introduced as a new country‐level measure of behavioural norms. However, information on individuals' actual honesty was not available due to characteristics of the experimental design. Overcoming this limitation, we show that country‐level behavioural norms are related to individual‐level knowledge overclaiming behaviour (i.e., claiming to know concepts that do not exist, a measure of individuals' actual behavioural dishonesty) among 290,954 students from 57 countries (from the 2012 PISA study). Our study represents a crucial test of the argument that cultural norms influence individual's behaviour and of the validity of the measurement of countries' prevalences of rule violations. These results imply that shaping the behaviour of today's students may result in new behavioural norms that emphasise honesty and rule adherence more strongly.     

From uncertain boundaries to uncertain identity: Effects of entitativity threat on identity–uncertainty and emigration

When people feel uncertain about their national identity, they may want to emigrate from their nation. This uncertainty can arise when people are exposed to an alternative historical narrative about their own national (ingroup) origins promoted by a neighboring nation (outgroup). Drawing on uncertainty–identity theory we propose that the conditions that promote this process would include when: (a) a revised history threatens the entitativity of national identity, (b) people identify strongly with their nation, (c) a neighboring nation is numerically large enough to transform its own view into a new shared reality, and (d) a new interpretation of history is considered credible. We conducted an experiment in the context of historical disputes between China (outgroup) and Korea (ingroup) (N = 160). We measured Korean identification and manipulated a type of identity threat (valence threat vs. entitativity threat), relative group size (not salient vs. salient), and source credibility (low vs. high). Then, we measured identity–uncertainty and emigration as dependent variables. As predicted, hierarchical regression analyses yielded a significant four‐way interaction on identity–uncertainty. Simple slopes analyses revealed that entitativity (vs. valence) threat significantly increased identity–uncertainty among high identifiers when the outgroup's relative size was salient and its view was credible. Further, the elevated identity–uncertainty strengthened intentions to emigrate from the ingroup. Implications for intergroup communications and identity validation are discussed.     

Motivated to confront: How experiencing anger affects anchoring bias

Prior research has asserted that emotions affect anchoring bias in decision making through the emotion's certainty appraisal or through the emotion's action tendencies, but these prior studies investigate the role of each component—appraisal or action tendency—without accounting for potential effects of the other one. The current research investigates whether anger exerts a significant effect on anchoring bias by activating a desire to confront a potential anchor. Importantly, the studies compare the effect of anger versus disgust, emotions that differ in their action tendency but are similar in their certainty appraisal. In Study 1, participants completed an emotion induction task and then a negotiation task where the first offer from the negotiation partner served as a potential anchor. Anger led to more deviation from the anchor compared with disgust or neutral feelings. Subsequent studies provide evidence that the angry participants are less anchored when the anchor value comes from a more confrontable source (someone else vs. themselves in Study 2 and an out‐group member vs. an in‐group member in Study 3).     

The structure of trust as a reflection of culture and institutional power structure: Evidence from four East Asian societies

Using the Global Trust Inventory, an integrated measure of trust toward 21 relationships and institutions, the structure of trust was explored in four East Asian societies (Mainland China, Japan, South Korea, and Taiwan). The Western model, in which trust is distributed among seven factors representing different branches of society, did not generalize to these East Asian societies, perhaps due to differences in culture and institutional power structures. Instead, two unique structures of trust were identified. Mainland China had a top‐down structure of trust (the China model), in which trust is hierarchically separated between the central government and subordinate implementing bodies. The other three democratic East Asian societies shared a hybrid structure of trust (the Democratic East Asian model) that has a degree of similarity to both the China model and the Western model. Having established two similar, but still distinct models, a cross‐cultural comparison was made on the proportions of trust profiles generated by latent profile analysis. Mainland China had the largest proportion of people with a high propensity to trust, followed by Japan and South Korea, and Taiwan was the least trusting. Implications of the structure of trust and this alternative approach to conducting cross‐cultural comparisons are discussed.     

Quality of Olympics opening ceremony: Tourism behavioural intention of international spectators

This study assessed the impact of the artistic program of the Winter Olympics opening ceremony event on international spectators’ national image branding of the host country and their intention to visit the host nation. We surveyed a total of 600 international spectators of the South Korea PyeongChang Winter Olympics Opening Ceremony (150 Filipino, 150 Americans, 150 British, and 150 South Africans; 50% female) on their perceptions of quality of the opening ceremony, national image branding, and their intention to visit the host country. Results from hierarchical analysis indicated that the quality of the artistic program of the PyeongChang Winter Olympics opening ceremony (content of expression, form of expression, and narrative of nation) predicted perceptions of host country national image and behavioural intentions to visit. From these findings, we conclude that the artistic program of the opening ceremony of an Olympic event is a valuable opportunity to help international spectators to better understand the host country culture, and for influencing their tourism intentions.     

Predictors of life satisfaction among multicultural African families in South Korea

The aim of this study was to predict perceived life satisfaction of multicultural African families living in South Korea in terms of their fluency in the Korean language, government support for education, and the experience of discrimination. A total of 64 family members (29 women, 45.3%) completed measures of life satisfaction, Korean language fluency, public welfare assistance, and social discrimination. A hierarchical regression analysis determined that life satisfaction was higher among those with fluency in the Korean language and low or no reliance on public welfare programs. Experience of social discrimination was unrelated to life satisfaction. Host-country language fluency and livelihood self-sustenance seem to be key resources for families with immigrant spouses.