Quality service in supermarkets: a proposal of measurement

This assignment has the aim of going deeply into the study of service quality perception in supermarkets. The research tries to find the criterion used when rating the services received in a supermarket and also to elaborate an instrument to measure the service quality in this context. From the review of the existing bibliography, four theoretical factors and a thirteen items scale have been composed. These four factors are: price, product, service and image and fresh product. In order to check the psychometrical properties of the questionnaire we carried out a computer assisted telephone interviewing (CATI) with a sample of 300 interviews. The results obtained allow us to show a scale with a factorial structure of 4 dimensions that throws up optimal indexes of reliability and validity. At the same time we conclude that the variable called establishment global rate is an important variable in the perceptive structure of the consumers.     

Women abuse: beliefs and attitudes in university students

Beliefs and attitudes positives toward domestic violence are one of the risks factors for his occurrence. Among his most studied predictors are gender, gender role attitudes or educational level. In this paper, domestic violence beliefs and attitudes are analysed in 1395 university students. "Inventory of Thoughts Distorted on the Woman and the Violence" (Echeburúa and Fernández-Montalvo, 1997) and "Inventory of Social Desirability" by Crowne and Marlowe (Form C, Reynolds, 1982) were administrated. Boys and students without specific formation about this subject show more positive beliefs and attitudes toward domestic violence. Though social desirability introduces some limitations, these results suggest the importance of incorporating matters on this subject in the curriculum of university students in general and, especially, in future professional that will work with these groups.     

Starting research in interaction design with visuals for low-functioning children in the autistic spectrum: a protocol.

On starting to think about interaction design for low-functioning persons in the autistic spectrum (PAS), especially children, one finds a number of questions that are difficult to answer: Can we typify the PAS user? Can we engage the user in interactive communication without generating frustrating or obsessive situations? What sort of visual stimuli can we provide? Will they prefer representational or abstract visual stimuli? Will they understand three-dimensional (3D) graphic representation? What sort of interfaces will they accept? Can we set ambitious goals such as education or therapy? Unfortunately, most of these questions have no answer yet. Hence, we decided to set an apparently simple goal: to design a "fun application," with no intention to reach the level of education or therapy. The goal was to be attained by giving the users a sense of agency--by providing first a sense of control in the interaction dialogue. Our approach to visual stimuli design has been based on the use of geometric, abstract, two-dimensional (2D), real-time computer graphics in a full-body, non-invasive, interactive space. The results obtained within the European-funded project MultiSensory Environment Design for an Interface between Autistic and Typical Expressiveness (MEDIATE) have been extremely encouraging.     

Facial appearance and judgments of credibility: the effects of facial babyishness and age on statement credibility

Researchers have found that facial appearance influences social judgments. For example, evidence has shown that facial babyishness and age affect perceivers' impressions of the stimulus person's veracity. In this experiment, the researchers examined whether these variables also influenced the credibility attributed to written statements purportedly made by these people in addition to several topics of interest in deception-detection research. Undergraduates (N = 270) were presented babyfaced or mature-faced photographs that depicted a child, an adult, or an older individual, in addition to a written truthful or deceptive statement purportedly made by the person in the photograph. Results showed that, as predicted, when the statements were accompanied by babyfaced pictures, participants tended to judge them as truthful, but only if the pictures did not depict children. Also, when the statements were accompanied by childen's pictures, participants tended to judge them as deceptive, but only if the pictures depicted a babyish face. Overall detection accuracy was close to chance and did not correlate with either judgmental confidence or with the respondents' estimated lie-detection accuracy. However, confidence and estimated ability were significantly correlated. Also, more confidence was placed in judgments of truthfulness than in judgments of deceptiveness. Respondents' truth bias and the existence of a veracity effect in the diverse experimental conditions were examined as well.     

Social stimuli increase physiological reactivity but not defensive responses

Emotional reactions are crucial in survival because they provide approach and withdrawal behaviors. However, an unsolved question is whether the social content of the affective stimuli has a specific effect on emotional responses. We studied whether the social content of affective pictures influenced the defensive response and response mobilization. For this purpose, we recorded startle blink reflex (a defensive response) and skin conductance responses (a measure of unspecific physiological reactivity or arousal) in 73 participants while they viewed a series of 81 pictures of varying affective valence and social content. Our results revealed that defense response, as indicated by increases in the magnitude of the startle blink reflex, was mainly dependent on threatening or unpleasant cues, but was unrelated to the social content of the pictures. The social content, however, had an influence on pleasant stimuli, provoking an increase in resource mobilization, as reflected by changes in electrodermal activity. Hence, the social content of the affective stimuli may increase the physiological arousal elicited by pleasant stimuli, and it appears to be unrelated to the defense reactivity provoked by unpleasant stimuli.     

Instruction-driven processing in human perceptual learning

We conducted a series of experiments to determine the relative contribution of unsupervised versus controlled mechanisms to the intermixed-blocked effect. In Experiment 1, participants received pre-exposure instructions prompting a search for differences between stimuli, in keeping with past studies, and the intermixed-blocked effect was observed. In the remaining experiments, participants did not receive the aforementioned instructions, but instead were instructed either to simply observe the stimuli (Experiment 2) or in relation to a masking task (Experiment 3). None of the latter experiments produced an intermixed-blocked effect, suggesting that the effect found in Experiment 1 was driven by the instructions to search for differences, consistent with a controlled processing account of the effect. Moreover, we tested a prediction assuming the operation of a search strategy against one assuming the operation of a short-term habituation mechanism and found evidence more consistent with the search strategy hypothesis. We formulate a new account of the intermixed-blocked effect in humans based on an instruction-driven search and discuss how the account could explain many findings in the human literature.     

The sunk‐time effect: An exploration

We explored the potential for a sunk‐cost effect in the realm of time. Questionnaire studies (Experiments 1–4) obtained a sunk‐time effect that was robust to manipulations of prospective value, individual versus group consequences, and the effort or enjoyment inherent in the time. Behavioral experiments (Experiments 5–7) also suggested a sunk‐time effect and found support for a personal responsibility by sunk‐cost interaction on choice behavior. We discuss theoretical implications and a potential connection to animal sunk‐cost phenomena. Copyright © 2008 John Wiley & Sons, Ltd.     

Satisfaction with care among low-income female outpatients

Patient satisfaction correlates with important health behaviors and outcomes. Little is known about satisfaction in disadvantaged populations of different racial/ethnic backgrounds. The current study evaluated demographic and psychological correlates of patient satisfaction among a low-income, multiethnic sample of female outpatients attending cervical cancer screening. Participants included 338 African American, Latina, and white women ages 18 - 49 years attending University of Texas Medical Branch Regional Maternal & Child Health Clinics. Data were obtained via self-report and chart review. Patient satisfaction was assessed using the Patient Satisfaction Questionnaire (PSQ). Total PSQ scores reflected two distinct underlying subscales (satisfaction and dissatisfaction), which differed from the original factor structure of the PSQ. Satisfaction was predicted by patient beliefs that their health is self-determined, beliefs that doctors control their health, self-esteem, and education. Dissatisfaction was predicted by patient beliefs that good health is a matter of chance/luck, self-esteem, social desirability, and income. Higher self-esteem, education, and beliefs that health is controlled by oneself or doctors correlated with higher satisfaction with care in the clinic setting. Understanding the influence of patient characteristics on perceptions of care is important for physicians to foster relationships with patients that increase feelings of satisfaction, decrease dissatisfaction, and ultimately, improve health outcomes.     

Effects of morphine hydrochloride on social encounters between male mice

The effects of a single injection of morphine hydrochloride (0.3, 0.6, or 1.25 mg/kg) or physiological saline (0.9% NaCI) on the agonistic behaviour elicited by isolation in male mice were examined. Individually housed mice were exposed to anosmic “standard opponents” 30 minutes after drug administration, and the encounters were videotaped and evaluated using an ethologically based analysis. Morphine (at 0.6 and 1.25 mg/kg) significantly and dose-dependently decreased time spent in offensive (“threat” and “attack”) and “digging” behaviours but markedly increased “non-social exploration” without a significant increase of “immobility.” The lowest dose was completely ineffective in producing changes in any of the behaviours studied. It is concluded that these results present a specific ethopharmacological profile characterized by suppression of aggressive behaviour, increase in non-social explotation, and no evident impairment of motor activity. © 1993 Wiley-Liss, Inc.     

An ethopharmacological assessment of agmatine's effects on agonistic encounters between male mice

The endogenous polyamine agmatine may be a new central neurotransmitter. Agmatine‐like immunoreactivity has been described in numerous brain regions (such as the hypothalamus and amygdala), long thought involved in the control of aggression. Consequently, the present study examined agmatine's (2.5–80 mg/kg, ip) effects on behavior directed by isolated male mice to anosmic partners in a neutral area. The videotaped encounters were analysed in terms of 10 broad behavioral categories. Agmatine did not appear to be involved in the modulation of aggression or anxiety in this test. Aggr. Behav. 31:000000, 2005. © 2005 Wiley‐Liss, Inc.