Brain activity patterns induced by interrupting the cognitive processes with online advertising

As a result of the increasing role of online advertising and strong competition among advertisers, intrusive techniques are commonly used to attract web users’ attention. Moreover, since marketing content is usually delivered to the target audience when they are performing typical online tasks, like searching for information or reading online content, its delivery interrupts the web user’s current cognitive process. The question posed by many researchers in the field of online advertising is: how should we measure the influence of interruption of cognitive processes on human behavior and emotional state? Much research has been conducted in this field; however, most of this research has focused on monitoring activity in the simulated environment, or processing declarative responses given by users in prepared questionnaires. In this paper, a more direct real-time approach is taken, and the effect of the interruption on a web user is analyzed directly by studying the activity of his brain. This paper presents the results of an experiment that was conducted to find the brain activity patterns associated with interruptions of the cognitive process by showing internet advertisements during a text-reading task. Three specific aspects were addressed in the experiment: individual patterns, the consistency of these patterns across trials, and the intra-subject correlation of the individual patterns. Two main effects were observed for most subjects: a drop in activity in the frontal and prefrontal cortical areas across all frequency bands, and significant changes in the frontal/prefrontal asymmetry index.     

The Set of Fear Inducing Pictures (SFIP): Development and validation in fearful and nonfearful individuals

Emotionally charged pictorial materials are frequently used in phobia research, but no existing standardized picture database is dedicated to the study of different phobias. The present work describes the results of two independent studies through which we sought to develop and validate this type of database—a Set of Fear Inducing Pictures (SFIP). In Study 1, 270 fear-relevant and 130 neutral stimuli were rated for fear, arousal, and valence by four groups of participants; small-animal (N = 34), blood/injection (N = 26), social-fearful (N = 35), and nonfearful participants (N = 22). The results from Study 1 were employed to develop the final version of the SFIP, which includes fear-relevant images of social exposure (N = 40), blood/injection (N = 80), spiders/bugs (N = 80), and angry faces (N = 30), as well as 726 neutral photographs. In Study 2, we aimed to validate the SFIP in a sample of spider, blood/injection, social-fearful, and control individuals (N = 66). The fear-relevant images were rated as being more unpleasant and led to greater fear and arousal in fearful than in nonfearful individuals. The fear images differentiated between the three fear groups in the expected directions. Overall, the present findings provide evidence for the high validity of the SFIP and confirm that the set may be successfully used in phobia research.     

Agentic and communal narcissism and satisfaction with life: The mediating role of psychological entitlement and self‐esteem

This study examined the mediational role of self‐esteem (as an enhancement) and psychological entitlement (as a cost) in the relationship between an agentic‐communal model of grandiose narcissism and satisfaction with life. Two hundred and forty‐eight university undergraduate students completed measures of agentic and communal narcissism, self‐esteem, psychological entitlement and satisfaction with life. The findings suggest that there is support for the usefulness of the agentic‐communal model of narcissism, and, consistent with predictions in the wider literature, self‐esteem and psychological entitlement mediated the relationship between agentic‐communal narcissism and life satisfaction.     

Measurement Invariance of Personal Well-Being Index (PWI-8) Across 26 Countries

This report examines the measurement invariance of the Personal Well-being Index with 8 items (PWI-8). University students (N = 5731) from 26 countries completed the measure either through paper and pencil or electronic mode. We examined uni-dimensional structure of PWI and performed a Multi-group CFA to assess the measurement invariance across the 26 countries, using conventional approach and the alignment procedure. The findings provide evidence of configural and partial metric invariance, as well as partial scalar invariance across samples. The findings suggest that PWI-8 can be used to examine correlates of life satisfaction across all included countries, however it is impossible to compare raw scores across countries.     

Unification of Two Approaches to Quantum Logic: Every Birkhoff – von Neumann Quantum Logic is a Partial Infinite-Valued Łukasiewicz Logic

In the paper it is shown that every physically sound Birkhoff – von Neumann quantum logic, i.e., an orthomodular partially ordered set with an ordering set of probability measures can be treated as partial infinite-valued ?ukasiewicz logic, which unifies two competing approaches: the many-valued, and the two-valued but non-distributive, which have co-existed in the quantum logic theory since its very beginning.     

The role of activation charge in an emotional categorisation task for words: insight from the perspective of a dual process theory of the activation mechanisms

The role of activation (arousal and subjective significance) was investigated for word processing in an explicit emotional judgement task using a 3?×?3 manipulation. We expected to find dissociative effects for both factors. The behavioural results showed that the fraction of words perceived as emotional increases with increasing arousal or subjective significance. The electrophysiological (EEG) results showed that both factors influence ERP amplitudes. General effects of subjective significance were found for early (60–120?ms and 120–250?ms, low subjective significant stimuli evoked higher amplitude than other conditions) and late (350–490?ms, high subjective significant stimuli evoked higher amplitude than other conditions) time ranges. Localised arousal effects were found in 250–350?ms and 350–490?ms time ranges at posterior (amplitude for high arousing stimuli was less positive than for other conditions) and left frontal ROIs (diverse pattern). Localised subjective significance effects were found for the 350–490?ms time range at the posterior ROIs (amplitude for high subjective significant stimuli was more positive than for other conditions). The results of this study suggest that the effects of arousal reported in earlier studies might account for a more complex form of activation that was recently postulated, namely subjective significance.     

The Rādhāsoāmī Theory of Subtle Body as an Expression of Religious Inclusivism

This article looks at the yogic theory of subtle body as a hermeneutical and pedagogical tool used by the Rādhāsoāmī (rādhāsvāmī) tradition to construct an inclusivist strategy for appropriating other religious systems. When constructing the theory of surat-?abd-yoga, the Rādhāsoāmīs took the ha?ha yoga of the Nāths as a vital reference point. While rejecting the corporeal techniques of ha?ha yoga, they remained influenced by the Nāth theory of subtle body. A thorough modification and expansion of this theory enabled the Rādhāsoāmīs to construct a historiosophy based on a hierarchy of religious paths. The article discloses various manifestations of the inclusivist strategy in Rādhāsoāmī thought, establishes its historical and structural determinants, and examines the process of development of the theory of subtle body into a hermeneutical tool for interpreting rival paradigms of yoga in a manner that portrays them as inferior.

     

The Satisfaction with Life Scale in Adolescent Samples: Measurement Invariance across 24 Countries and Regions,Age, and Gender

Measurement of adolescent life satisfaction across cultures has not received much attention in previous empirical research. The present study evaluated measurement invariance of the Satisfaction with Life Scale (SWLS) among adolescents in 24 countries and regions (N = 22,710; age range = 13–19 years; 53% female). A single-factor model with residual covariance between a pair of items tapping past life satisfaction fitted well in 19 countries and regions and showed a partial metric invariance. In a subset of nine countries and regions, partial scalar invariance was supported. Partial metric invariance across all 24 countries and regions was achieved when custom model modifications in five countries and regions were included. Three SWLS items showed evidence of noninvariance across cultures. The measurement model was found to operate similarly across gender and age. Our findings suggest that caution is needed when using the SWLS for measuring life satisfaction among adolescents from different cultures.