Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

The impact of social roles on trait judgments: a critical reexamination

Consistent with social role theory's assumption that the role behavior of men and women shapes gender stereotypes, earlier experiments have found that men's and women's occupancy of the same role eliminated gender-stereotypical judgments of greater agency and lower communion in men than women. The shifting standards model raises the question of whether a shift to within-sex standards in judgments of men and women in roles could have masked underlying gender stereotypes. To examine this possibility, two experiments obtained judgments of men and women using measures that do or do not restrain shifts to within-sex standards. This measure variation did not affect the social role pattern of smaller perceived sex differences in the presence of role information. These findings thus support the social role theory claim that designations of identical roles for subgroups of men and women eliminate or reduce perceived sex differences.     

Flash-lag effect: complicating motion extrapolation of the moving reference-stimulus paradoxically augments the effect

One fundamental property of the perceptual and cognitive systems is their capacity for prediction in the dynamic environment; the flash-lag effect has been considered as a particularly suggestive example of this capacity (Nijhawan in nature 370:256-257, 1994, Behav brain sci 31:179-239, 2008). Thus, because of involvement of the mechanisms of extrapolation and visual prediction, the moving object is perceived ahead of the simultaneously flashed static object objectively aligned with the moving one. In the present study we introduce a new method and report experimental results inconsistent with at least some versions of the prediction/extrapolation theory. We show that a stimulus moving in the opposite direction to the reference stimulus by approaching it before the flash does not diminish the flash-lag effect, but rather augments it. In addition, alternative theories (in)capable of explaining this paradoxical result are discussed.     

The timing of multiple retrieval events can alter GluR1 phosphorylation and the requirement for protein synthesis in fear memory reconsolidation

Numerous studies have indicated that maintaining a fear memory after retrieval requires de novo protein synthesis. However, no study to date has examined how the temporal dynamics of repeated retrieval events affect this protein synthesis requirement. The present study varied the timing of a second retrieval of an established auditory fear memory and followed this second retrieval with infusions of the protein synthesis inhibitor anisomycin (ANI) into the basolateral amygdala. Results indicated that the memory-impairing effects of ANI were not observed when the second retrieval occurred soon after the first (within 1 h), and that the inhibitor gradually regained effectiveness as the retrieval episodes were spaced further apart. Additionally, if the second of the closely timed retrievals was omitted prior to ANI infusions, long-term memory deficits were observed, suggesting that the altered effectiveness of ANI was due specifically to the second retrieval event. Further experiments revealed that the second retrieval was not associated with a change in Zif268 protein expression but did produce a rapid and persistent dephosphorylation of GluR1 receptors at Ser845, an AMPAR trafficking site known to regulate the stability of GluR2 lacking AMPARs, which have been shown to be important in memory updating. This suggests that the precise timing of multiple CS presentations during the reconsolidation window may affect the destabilization state of the memory trace.     

Woman's social status as a reflection of the internal relationship to mother and father in both sexes1

Abstract

Starting with three examples showing different kinds of external barriers which meet a woman in her professional life, the author examines how they are related to internal elements. She points out power as a common factor, and proposes that Freud, as well as many succeeding male and female psychoanalysts, wishfully described women as suffering from deficiencies, while the unconscious image of Mother in children and adults of both sexes is the very opposite of this: a potentially dangerous or ideally good, powerful creature. She argues that both men and women out of fear for this power try to restrict and belittle the capabilities of women. This thesis is further delineated by references to Greek mythology and clinical examples.     

Individual differences in metacontrast: An impetus for clearly specified new research objectives in studying masking and perceptual awareness?

While the majority of perceptual phenomena based research on consciousness is implicitly nomothetic, some idiographic perspective can be sometimes highly valuable for it. It may turn out that after having had a closer look at individual differences in the expression of psychometric functions a need to revise some nomothetic laws considered as the general ones arises as well. A study of individual differences in metacontrast masking published in this issue superbly illustrates this. A myriad of urgent research objectives emerges out of this study, most of them important both for clearing up the still messy theoretical picture on visual masking and for the beginning of asking whether perceptual awareness mechanisms are so universal at all. In this commentary the problems pertinent to this issue are discussed.     

Am I the Right Candidate? Self-Ascribed Fit of Women and Men to a Leadership Position

Women are assumed to show a self-ascribed lack-of-fit to leadership positions compared to men (Heilman Research in Organizational Behavior 5:269–298, 1983). The present study examined whether this gender difference would diminish when agency is accounted for and whether a stimulus person’s gender would alter women’s self-ascribed fit. German management students (91 women, 95 men) received a fictitious recruitment advertisement for a leadership position that portrayed a man, a woman, or both a man and a woman. Participants indicated their perceptions of agency and suitability to the advertised position. As predicted, women judged themselves as less suitable for the leadership position than men and participants’ self-reported agency mediated this effect. Furthermore, all participants felt most suitable if a male and a female stimulus person were portrayed.     

Posttraining activation of CB1 cannabinoid receptors in the CA1 region of the dorsal hippocampus impairs object recognition long-term memory

Evidence indicates that brain endocannabinoids are involved in memory processing. However, the participation of CB1 and CB2 cannabinoid receptors in recognition memory has not been yet conclusively determined. Therefore, we evaluated the effect of the posttraining activation of hippocampal cannabinoid receptors on the consolidation of object recognition memory. Rats with infusion cannulae stereotaxically aimed to the CA1 region of the dorsal hippocampus were trained in an object recognition learning task involving exposure to two different stimulus objects. Memory retention was assessed at different times after training. In the test sessions, one of the objects presented during training was replaced by a novel one. When infused in the CA1 region immediately after training, the non-selective cannabinoid receptor agonist WIN-55,212-2 and the endocannabinoid membrane transporter inhibitor VDM-11 blocked long-term memory retention in a dose-dependent manner without affecting short-term memory, exploratory behavior, anxiety state or the functionality of the hippocampus. The amnesic effect of WIN-55,212-2 and VDM-11 was not due to state-dependency and was completely reversed by co-infusion of the CB1 receptor antagonist AM-251 and mimicked by the CB1 receptor agonist ACEA but not by the CB2 receptor agonists JWH-015 and palmitoylethanolamide. Our data indicate that activation of hippocampal CB1 receptors early after training hampers consolidation of object recognition memory.     

Precuing an isolated stimulus temporarily outweighs in-stream stimulus facilitation

The flash-lag effect (FLE), when studied in rapid serial visual presentations, has shown that participants perceived a target presented in a stream prior to its simultaneous out-of-stream replica (T. Bachmann & E. P?der, 2001). In the present study, the authors introduced a precue to the single flashed, isolated target to see if drawing bottom-up attention to the flash also would compensate for the effects of the mechanisms that influence the processing of in-stream items. The extent of the flash-lead effect in the precued condition was considerably larger than the lead-effect in earlier experiments and in a control experiment where no precue was presented for the flashed targets. For the first 200-250 ms from the beginning of the stream, flash-lead dominated. The FLE did not appear until 400 ms after stream onset. The authors interpret results as the combined relative effects of in-stream target masking, in-stream sensory facilitation, and spatial-attentional facilitation.