Using message framing to promote acceptance of the human papillomavirus vaccine.

OBJECTIVE: Use of message framing for encouraging vaccination, an increasingly common preventive health behavior, has received little empirical investigation. The authors examined the relative effectiveness of gain-versus loss-framed messages in promoting acceptance of a vaccine against human papillomavirus (HPV)-a virus responsible for virtually all cases of cervical cancer. DESIGN: Undergraduate women (N = 121) were randomly assigned to read a booklet describing the benefits of receiving (gain-framed message) or the costs of not receiving (loss-framed message) a prophylactic HPV vaccine. After reading the booklet, participants indicated their intent to obtain the HPV vaccine. MAIN OUTCOME MEASURE: A 5-item composite representing intentions to obtain the HPV vaccine. RESULTS: The effect of message framing on HPV vaccine acceptance was moderated by risky sexual behavior and approach avoidance motivation. A loss-framed message led to greater HPV vaccination intentions than a gain framed message but only among participants who had multiple sexual partners and participants who infrequently used condoms. The loss-frame advantage was also observed among participants high in avoidance motivation. CONCLUSION: Findings highlight characteristics of the message recipient that may affect the success of framed messages promoting vaccine acceptance. This study has practical implications for the development of health communications promoting vaccination.     

Cheating on college examinations

The aim of this study was to investigate the influence of contexts on cheating attitudes and behavior among Brazilian undergraduates. Participants were 77 Previous Choice Engineering and 70 Late Choice Engineering students. Previous Choice students enter the desired field chosen by examination, whereas Late Choice students' grades during the two first college years give them preference to choose the field. Their self-reported attitudes and behaviors were compared with those of 82 chemistry undergraduates from two universities (UNI-C and USP-C). The Late Choice students reported significant negative opinion about cheating, whereas Previous Choice students, especially women, reported significant favorable opinion. Furthermore, Previous Choice students reported colleagues more frequently gave them answers on examinations than Late Choice students. The two university groups in chemistry had intermediate scores. Deterrents of cheating strongly embedded in the student culture were found among Late Choice engineering undergraduates which may be explained by social learning theory.     

Complexity of visual icons studied via signal detection theory

Two investigations on how humans perceive information from visually rendered complex objects, such as military icons (glyphs) were conducted. A signal detection theory framework was employed to evaluate the sensitivity and specificity of human subject performance. The 6 adults tested showed that as complexity increased, their accuracy in performance decreased. Study 1 showed that complex dimensions (features) could not be assigned arbitrarily. Study 2 developed a rank ordering for features of an iconic object.     

The phonological loop unmasked? A comment on the evidence for a "perceptual-gestural" alternative

Jones et al. (Jones, Hughes, & Macken, 2006; Jones, Macken, & Nicholls, 2004) identify the interaction between phonological similarity, articulatory suppression, and stimulus presentation mode in verbal short-term memory as potentially providing important support for the phonological loop hypothesis. They find such an interaction but attribute it to "perceptual organization masquerading as phonological storage". We present data using shorter letter sequences and find clear evidence of the interaction predicted by the phonological loop hypothesis, which, unlike the evidence of Jones et al., is not limited to recency, and which provides continued support for the phonological loop hypothesis.