Concurrent processes: The affect-cognition relationship within the context of the “mere exposure” phenomenon

The affect-cognition relationship and Zajonc’s (1968) “mere exposure” hypothesis were examined in two studies that involved ratings of: (1) preference and familiarity for geometric forms previously scaled for complexity and (2) preference or height and familiarity for male yearbook pictures previously scaled for attractiveness or height. Two exceptions to his hypothesis were noted: simple geometric forms and unattractive faces showed satiation, and faces seen once before were rated more attractive than both novel faces and faces seen twice before. Moreover, mere exposure effects were noted with a nonaffective dimension (height). The major finding was that presentation frequency generally manifested independent relations to affect and rated familiarity, as well as to height and rated familiarity, therefore evoking a concurrent response process Eriksen, 1960).     

A BRIEF COMPONENT ANALYSIS OF POTENTIAL TREATMENT PACKAGES IN AN OUTPATIENT CLINIC SETTING WITH YOUNG CHILDREN

The purpose of this study was to develop outpatient clinic assessments that allowed us to assess multiple treatment variables, produce relatively quick effects, and isolate active treatment components. Assessment began by evaluating a treatment package consisting of antecedent and consequence variables followed by a component analysis to determine the separate effects of the treatment variables. Three examples of the findings are presented.     

Recognition failure and the composite memory trace in CHARM

The relation between recognition and recall, and especially the orderly recognition-failure function relating recognition and the recognizability of recallable words, was investigated using a composite holographic associative recall-recognition memory model (CHARM). Ten series of computer simulations are presented. Analysis of CHARM and comparisons to other models indicate that the recognition-failure function depends on (a) both recognition and recall being similar (convolution-correlation) processes such that an interpretable representation is retrieved in both tasks and (b) the information underlying both recall and recognition being stored in the same composite memory trace. It is of considerable interest that constructs central to the distributed nature of CHARM are responsible for the model's adherence to the recognition-failure function.     

Composite models never (well, hardly ever) compromise: reply to Schooler and Tanaka (1991)

With respect to the influence of postevent information, Schooler and Tanaka (1991) made a useful distinction between composite recollections--in which subjects retrieve "items from both the original and the postevent sources" (p.97)--and compromise recollections--in which subjects retrieve" at least one feature that cannot be exclusively associated with either the original or the postevent sources, but which reflects some compromise between [the] two" (p.97). Schooler and Tanaka argued that only the latter constitutes good evidence for blend-memory representations of the CHARM-type. As it turns out, Schooler and Tanaka's intuitions (and Metcalfe & Bjork's, initially) are faulty. Compromise recall--defined as a preference for an intervening alternative over either of the actually presented alternatives--is not normally a prediction of CHARM and may not be a prediction of composite-trace models in general. Only under specialized conditions--a systematic displacement of the test alternatives or a systematic shift attributable to assimilation to prior semantic knowledge--will computer simulations of CHARM produce unimodal compromise recollection. Equally surprising is the fact that separate-trace models, under a different set of conditions, can predict compromise recollection.     

Effects of gender,target's gender,topic, and self-esteem on disclosure to best and midling friends

Two studies examining self-disclosure as a function of discloser's gender, target's gender, topic, class standing, and self-esteem are reported. In the first study, 172 college students were given a test containing items from a modified Jourard Self-Disclosure Questionnaire and the Culture-Free Self-Esteem Inventory, and asked to report disclosure to their best, nonromantic, same-and cross-sex friends; the second study was a replication of the first, but the 138 subjects were questioned about disclosure to midling-level friends. The expected effects were found—topic, target's gender, etc.—and self-esteem level and class standing were found to influence disclosure levels as well. The ² and correlations are reported, so that readers can see an estimate of the effects' magnitudes as well as their significance levels.     

How to drastically reduce priming in word stem completion—and still present the words

This paper describes a series of experiments in which we demonstrated that "dysphonemic" word stems, which are likely not pronounced in isolation as they are within a word (e.g., MUS in MUSHROOM or LEG in LEGEND), showed less priming than did "phonemic stems" (e.g., MUS in MUSTARD or LEG in LEGACY). Furthermore, words with either dysphonemic or phonemic three-letter stems gave rise to equivalent levels of priming when test cues were four-letter stems (LEGE) or word fragments (L_G_ND). Moreover, the difference between phonemic and dysphonemic stems persisted when nonpresented completion rates were matched. A final cued-recall experiment revealed that performance was greater for phonemic stems than for dysphonemic stems and that this difference was greater for older participants than for younger ones. These results are not readily accounted for by extant theoretical approaches and point to important methodological issues regarding stem completion.     

Customer Service Behavior: The Interaction of Service Predisposition and Job Characteristics

The achievement of customer satisfaction in service operations depends to a great extent on employee customer service behavior (CSB). In this study, 123 service providers (77% response rate) responded to a survey assessing service predisposition and job characteristics. Employees also completed a behaviorally based CSB measure developed after interviewing and surveying customers (n=96). Analyses suggest that job characteristics, alone, accounted for a significant amount of CSB variance. Job characteristics did not moderate the relationship between service predisposition and CSB. In contrast to previous work, service predisposition and CSB were not correlated. A service provider typology is presented to explain these findings.     

The Development of Memory for Serial Order: A Temporal-contextual Distinctiveness Model

A model of adult human memory, OSCAR, is applied to the development of memory for serial order. In the model, development of serial order memory is assumed to result from age-related changes in a dynamic learning-context signal that underpins memory for serial order. Developmental improvement in this dynamic learning-context signal leads to more temporally distinctive representations in memory, and this leads in turn to a reduction in order errors. It is shown that the model correctly predicts developmental changes in the movement error gradients in children's serially ordered recall, as well as developmental changes in the number of movement errors obtained. The model is also applied to repetition errors across development.