The Importance of Construct Validity in Consumer Research

Vosgerau, Scopelliti, and Huh (2020) question the construct validity of the most commonly used measures of self‐control and argue that many studies that claim to be examining self‐control may in fact be examining something else. In this comment, we generalize this argument and propose that this criticism could be leveraged against many other areas of consumer research. Indeed, many studies fail to properly establish the construct validity of their measures. Consequently, they may not be examining the construct they purport to be studying, which can lead to unreliable and conflicting findings.     

The perception of preschool social dominance

Children's and teachers' perception of social dominance was examined using a behavioral criterion for determining accuracy of verbal judgments. Video records of agonistic interactions were obtained during approximately 60 hours of free-play at two preschool centers. Analyses of social conflict episodes ending in submission revealed linear dominance structures for both groups. Dominance perception was assessed in two ways. Both teachers and children were asked to rank-order a subgroup of children according to dominance. They were also asked to select the more dominant children in a number of predetermined pairs. Results indicated that teachers could accurately judge dyadic dominance relations, and that accuracy among children varied as a function of their status within the group hierarchy. Findings have implications for social dominance assessment methodology, and for the issue of consensual versus ecological validity in developmental studies of social perception.     

Talking about the silent fear: adolescents' experiences of violence in an urban high-rise community

The self-reported violent experiences of adolescents living in a public-subsidized urban high-rise building were examined. This effort was part of an interdisciplinary, community-university collaboration program called the HOME (High-rise On-site Multifamily Environments) Family Support Project. A survey of violent experiences and a one-on-one structured interview were conducted with 20 adolescent residents. Results of the quantitative and qualitative analyses revealed high degrees of exposure to violence among these adolescents, concerns for their personal safety, as well as insights into what they believe adults could and should be doing to address increasing levels of community violence. The implications of these results for conducting ecologically valid research on sensitive issues with adolescents and for family support program planning are discussed.     

Thought-shape fusion in anorexia nervosa: an experimental investigation

Cognitive biases and cognitive distortions have been implicated as important factors in the development and maintenance of many disorders. The concept of thought-shape fusion (TSF) in eating disorders was developed by Shafran, Teachman, Kerry, and Rachman (British Journal of Clinical Psychology 38 (1999) 167) as a variant of thought-action fusion, described by Shafran, Thordarson and Rachman (Journal of Anxiety Disorders 10 (1996) 379). TSF occurs when thinking about eating certain types of food increases a person's estimate of their shape and/or weight, elicits a perception of moral wrongdoing, and/or makes the person feel fat. Shafran et al. (1999) examined both the psychometric and experimental properties of TSF in an undergraduate sample. This paper reports an extension of this work to a clinical group (N=20) of patients with anorexia nervosa. After completing a set of relevant questionnaires, participants were asked to think about a food which they considered extremely fattening. They were then asked to write out the sentence, "I am eating--.", inserting the name of the fattening food in the blank. After being asked to rate their anxiety, guilt, feelings about their weight, morality, etc., participants were given the opportunity to neutralize their statement in any way they chose. The majority of the participants neutralized in ways consistent with the findings of Shafran et al. (1999). The results are discussed in terms of cognitive-behavioural formulations of eating disorders, and of the influence of cognitive biases and cognitive distortions on the processing of information relevant to food, weight and shape in anorexia nervosa.     

Eat,drink, and be merry,for tomorrow we diet: effects of anticipated deprivation on food intake in restrained and unrestrained eaters

This study examined the effect of anticipated food deprivation on intake in restrained and unrestrained eaters. Participants were randomly assigned to a diet condition, in which they expected to diet for a week, or to a control (no-diet) condition. Immediately after being assigned to a condition, participants completed a taste-rating task in which food consumption was measured. Restrained eaters in the diet condition consumed significantly more food than did restrained eaters in the no-diet condition or unrestrained eaters in either condition. Unrestrained eaters consumed the same amount regardless of condition. These results confirm that merely planning to go on a diet can trigger overeating in restrained eaters, reflecting the dynamic connection between dieting and overeating.     

Smiling and relative status in news photographs

To test the hypothesis that lower social status is associated with more smiling, the authors used newspaper photographs and their associated news stories as the basis for scoring the smiling and relative social status of the 2 individuals in each photograph. Independent raters judged smiling and 5 dimensions of relative status for 496 individuals in 248 newspaper photographs. There was no relation between status and smiling, although status and smiling were both related to other variables such as gender, age, and story valence. These findings add to a growing body of evidence that there is no generalized relation between smiling and status.     

The accessibility of characters in single sentences: proper names,common nouns,and first mention

Accessibility of characters in two-character sentences (e.g., The butler helped Calvin at the wedding reception) was investigated with a probe recognition task. Probes were either the first character (e.g., butler) or the second character (e.g., Calvin) in a sentence and were designated by proper names or common nouns crossed with name or noun nonprobes. Results show that (1) probes in first position are more accessible than those in second position, but not when noun probes are paired with name nonprobes, (2) characters designated by names are generally more accessible than those designated by nouns, and (3) the first name in a sentence is more available than other characters, regardless of position. Thus, accessibility of characters in a sentence seems dependent on discourse function, with named characters seen as main characters, rather than on nondiscourse-related factors, such as temporal distinctiveness.     

Do Positive Self-Perceptions Have a “Dark Side”? Examination of the Link between Perceptual Bias and Aggression

The hypothesis that positive self-perceptions may have a dark side was investigated in the present study by examining the relationship between positively biased self-perceptions and aggression. Ratings of actual and perceived social acceptance of third-grade (n = 278), fourth-grade (n = 260), and fifth-grade (n = 321) students were compared to form a measure of perceptual bias. Peers provided nominations for overt and relational aggression. Gender differences were found for aggression (males were more overtly and relationally aggressive than females) but not perceptual bias. African-American children held more positive perceptions of their social acceptance and were perceived by peers as more aggressive than Caucasian children. Even after controlling for the effects of gender and ethnicity, more positively biased perceptions were associated with more peer nominations for overt and relational aggression. Contrary to an optimal range of bias hypothesis, even moderately positive self-perceptions were associated with elevated levels of aggression.