The time course of the verbal prediction effect

Choice reaction times following correct verbal predictions of the presented stimulus are faster than after incorrect predictions. Two experiments examined the influence of the time interval (PSI) between the prediction and the stimulus on the magnitude of the prediction effect. Experiment 1 used equiprobable stimuli and showed a smaller prediction effect at a 2-sec PSI than at a 0- or .5-sec PSI. Experiment 2 used unequal-probability stimuli and showed that the prediction effect was independent of PSI when the more frequent stimulus was predicted. When the less frequent stimulus was predicted, however, the magnitude of the prediction effect was smaller at .75- and 2-sec PSIs than at a 0-sec PSI. These results were discussed in terms of a prediction substitution hypothesis.     

Getting More by Asking for Less: The Effects of Request Size on Donations of Charity1

In the context of an annual fundraising drive for the American Society, two field experiments were conducted to test the relative effectiveness of suggesting either small or large contributions. In experiment 1, as part of a door-to-door campaign 300 people were randomly assigned to: (a) a standard request for contributions (control); (b) the standard request plus the words, “even a penny will help”; or (c) the standard request plus the words, “a generous contribution would really help.” As hypothesized, asking for a generous contribution significantly decreased the percentage of people who donated and failed to increase the average size of contribution by those who gave. Inconsistent with previous findings, the even-a-penny condition did not increase donating. In the second experiment conceptually similar requests were made in a mail-out campaign: 6,000 requests were made—2,000 suggested relatively small amounts (options beginning at $5); 2,000 suggested large amounts (options beginning at $5); and 2,000 were unspecified with regard to recommended amount (control). As expected, compared to the control condition, asking for small amounts increased the proportion of donors to nondonors without decreasing the average size of contributions, while asking for large amounts decreased the proportion of donors to nondonors without increasing the size of contributions. It is suggested that the findings have important implications for charitable fundraising.     

Relations among cognitive,semantic, and syntactic variables in children's comprehension of the minimum distance principle: A 2-year developmental study

Theoretical issues regarding cognitive aspects of the semantic interpretation of two syntactic structures were examined. A 2-year study was conducted investigating possible developmental trends in children's sentence-processing strategies. Experimental materials incorporated two levels of role expectations and two levels of syntactic complexity. Subjects were initially 6–10 years old; 12 original subjects from each age group were retested a year later. Exceptional and typical syntactic structures were not of significantly different difficulty either year. Semantic and cognitive complexity, as reflected in the two levels of expectation, was significant both years (p<0.001). Performance improved, over the 12-month period, in all but the 7- to 8-year-old group (p<0.005). Results are discussed with reference to cognitive strategies in sentence processing.This article is based on research reported at the annual meeting of the Northeastern Educational Research Association, Ellenville, New York, October 29–31, 1975.     

Psychometric Aspects of Verbal Pragmatic Ratings

This study examined the psychometric aspects of a verbal pragmatic rating scale. The scale contained six pragmatic features (i.e., Conciseness, Lexical Selection, Quantity, Relevancy, Specificity, and Topic Maintenance) based on Grice's cooperative principles. Fifteen right brain-damaged (RBD), 15 left brain-damaged (LBD), and 16 healthy normal control (NC) right-handed adult participants produced narratives while recollecting emotional and nonemotional experiences. Naive raters evaluated each pragmatic feature for appropriateness on a 5-point Likert scale. When reliability was examined, the overall internal consistency of the pragmatic scale was extremely high (alpha =.96). Factor analysis was conducted to examine the theoretical relations among the six pragmatic features. Three meaningful factors involving discourse content, conceptual unity, and parsimony were identified. Findings are discussed in light of Grice's model and the construct validity of the scale.     

ANTECEDENT FACTORS DIFFERENTIATING WOMEN AND MEN IN SCIENCE/ NONSCIENCE CAREERS

Factors that differentiate women and men who choose a science career from those who do not were investigated using longitudinal data from 1980 and 1990. The participants (N = 459) were ninth or twelfth graders at six midwestern high schools in 1980. Women in science compared to women in other careers were significantly more likely to value math and science for their future career goals, whereas men in science compared to men in other careers had significantly higher high school grade point averages in natural science and higher career aspirations. Not unexpectedly, both women and men in science careers compared to those in nonscience careers took more high school elective science courses because they wanted to, aspired to higher prestige careers as young adults, and attributed their math successes more to their ability. The male model accounted for more than twice the variance accounted for by the female model, and context variables were not predictive for either model. Suggestions for revising the model and improving the assessment of context influences are made. Implications for research and practice include designing and evaluating programs to increase the number of intellectually able girls valuing math and science as these relate to their future goals.     

Economic practices of Jesus movement groups

This paper examines in detail the multitude of ways used by Jesus Movement organizations to raise money to fund their many activities. The research was provoked by sharp differences between fund‐raising methods used by the two largest and well known JM organizations—the Children of God (now called The Family) and Christ Communal Organization (a pseudonym for a group called Shiloh). The COG mainly relied on various forms of public solicitation, while Shiloh depended on working for others and themselves in an effort to become self‐supporting. Seven other JM groups were examined to find out what patterns of support were most prevalent, and to examine possible relationships between sustenance activities and theological developments within the groups. A large number of experimental approaches were taken by JM groups trying to sustain themselves during their sometimes tumultuous histories, leading to a number of general conclusions.     

Functional measurement approach to self-estimation in multiattribute evaluation

Multiattribute analysis depends on measurement of values and weights. Unless these measures reflect the decision maker's true values and weights, the multiattribute formula may put a less-preferred alternative in first place. To avoid such disordinality requires stringent measurement conditions: First, the values and weights must be on linear (equal interval) or ratio (known zero) scales. Second, these scales must satisfy a condition of common unit across disparate attribute dimensions. Most methods of range adjustment beg both of these measurement questions. Functional measurement theory can solve both problems and so can be useful in multiattribute analysis. Past work has established the operation of a general cognitive algebra as an empirical reality. The averaging model, in particular, makes possible the definition and estimation of weights and values as distinct psychological parameters. It can also solve the problem of common unit. Cognitive algebra thus provides a grounded theoretical foundation on which to develop self-estimation methodology, in which decision makers provide direct estimates of their values and weights. The logic is straightforward. Functional measurement can analyze global judgments to obtain validated psychological scales. These scales may then be used as validational criteria for the self-estimates. Procedures to eliminate biases in the self-estimates can thus be tested and refined in well-learned multiattribute tasks, such as judgments of meals, in which global judgments are trustworthy. Once developed, such self-estimation procedures may be used with some confidence for general multiattribute analysis. A number of studies from 20-odd years of work on the theory of information integration are summarized to show good, although not unmixed promise for self-estimation.     

Television Food Commericals' Effect on Children's Resistance to Temptation1

This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.     

E-mail, decisional styles, and rest breaks.

E-mail is a common but problematic work application. A scale was created to measure tendencies to use e-mail to take breaks (e-breaking); and self-esteem and decisional style (vigilance, procrastination, buck-passing, hypervigilance) were used to predict the self-reported and actual e-mail behaviors of 133 participants (students and marketing employees). Individuals who were low in defensive avoidance (buck-passing) engaged in more e-mailing per week, both in time spent on e-mail and message volume. E-breakers were more likely to engage in behavioral procrastination and spent more time on personal e-mail.