Television Food Commericals' Effect on Children's Resistance to Temptation1

This study investigated the effect of television food commercials on children's self-control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self-report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low-nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.     

Attempts to train novices for beer flavor discrimination: a matter of taste

Inexperienced beer-drinkers who could not pass a beer-flavor discrimination test were divided into a taste group, which received additional perceptual experience with beer flavors; a verbal group, which received instruction in beer flavor terminology; a taste/verbal group, which received both additional experience and instruction; and a control group. Before and after training, all subjects participated in a similarity rating task involving beer flavors and flavor-related adjectives. Additional taste experience--but not increased experience with beer-flavor terminology--improved novices' ability to detect identical beer flavors. Results are discussed in terms of the trainability of flavor discrimination and the role of cognitive factors (both flavor-related and flavor-independent) in marketing beverages.