Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending

Two constructs important to academicians and managers are the degree to which employees and customers identify with an organization, employee organizational identification (employee OI) and customer-company identification (customer identification), respectively. This research examines the effects of these identification constructs and the related construct of customer perceived similarity to employees on customer spending. Via a 1-year multilevel study of 12,047 customers and 1,464 store employees (sales associates) covering 212 stores of a specialty apparel retailer, our study contributes to the literature in 2 critical ways. First, we expand the theoretical network of employee OI and customer identification by examining the related construct of a customer's perceived similarity to store employees. We examine the incremental (not fully mediated) main and interaction effects of customer-perceived similarity to employees and employee OI on customer spending. Second, we examine the effect of customer identification on customer spending relative to the effect of customer satisfaction on customer spending. Thus, our study also contributes by demonstrating a potential complementary route to achieve customer spending (customer identification), a route that may be more readily affected by management than the efforts required for a sustained increase in customer satisfaction. Implications for academics and managers are offered. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Ulric neisser (1928-2012)

Presents an obituary for Ulric Neisser. Neisser changed the course of psychology. He moved a generation of psychologists in the direction of the field named by his first book, Cognitive Psychology (1967, Appleton-Century-Crofts). He then challenged that field with his later book Cognition and Reality (1976, W. H. Freeman). Finally, he explored cracks in the received wisdom within the fields of attention, memory, and intelligence through a distinguished array of edited volumes and provocative articles. Throughout his life, he made a marriage between belief in discovered truth and complete skepticism by means of a passionate, serial monogamy of ideas. He died on February 17, 2012, at age 83 of complications from Parkinson's disease. His many honors included election as a member of the National Academy of Sciences and as a fellow of the American Academy of Arts and Sciences. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Cost–benefit and distributional analyses of accessory stimuli

Accessory stimuli (AS) are task-irrelevant events (typically an auditory tone) that speed reaction time (RT). With two conditions (AS-present, AS-absent) it is unclear whether AS-presence causes benefits or AS-absence causes costs, possibly due to the expectancy violations. The current study added a third condition where AS were absent in blocks and not expected (pure blocks); in other blocks, AS occurred with a probability of 0.5 (mixed blocks), allowing cost-benefit analysis comparing AS-absent RTs in pure and mixed blocks. Results demonstrated RTs were slower when AS were absent, regardless of whether the absence occurred in a mixed block or a pure block, suggesting AS do provide a benefit to RT. Additionally, AS-facilitation across the RT distribution was analysed using cumulative distribution frequencies and ex-Gaussian parameter estimation. Both provided converging evidence that AS-facilitation increases towards the slower end of the RT distribution. The implications for the utility of AS paradigms are discussed.     

A History of Psychology of Religion in the West: Implications for Theory and Method

The study of religion in Western psychology has an interesting history that provides many lessons for future attempts to understand the spiritual aspects of human experience. In the past, psychologists have typically operated from one of three paradigms in their study of religion: (1) hermeneutic–phenomenological, (2) positivistic naturalism, and (3) religious integration. Each of these paradigms has a number of important theoretical assumptions and a preferred set of methodologies that offer significant advantages and disadvantages. The paradigm of positivistic naturalism, with its emphasis on quantitative questionnaire methodology, has been the most influential but also the least helpful in generating new ideas for the psychological understanding of religion, particularly as it is practiced in non-Western contexts. A historical survey of the other competing paradigms offers many insights and practical suggestions about how research in the psychology of religion might proceed in the twenty-first century.     

Spatial working memory for clustered and linear configurations of sites in a virtual reality foraging task

Two experiments using an immersive virtual reality foraging environment determined the spatial strategies spontaneously deployed by people in a foraging task and the effects on immediate serial recall of trajectories though the foraging space, which could conform or violate specific organisational constraints. People benefitted from the use of organised search patterns when attempting to monitor their travel though either a clustered "patchy" space or a matrix of locations. The results are discussed within a comparative framework.     

Strategies in cross-modality matching

Subjects were tested on cross-and within-modality matching conditions with either a 5-sec or a 20-sec delay imposed between standard and comparison stimuli. Half the subjects were informed before the trial of what the comparison modality would be, while the others were not. There was a strong effect of instructions on the cross-modality conditions, but little on the within-modality conditions. The informed subjects showed better performance in the haptic-visual condition, while for the uninformed subjects, visual-haptic performance was better. The results suggest the importance of subjects’ processing strategies in cross-modality performance.