Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory

ABSTRACT

This study explored the effects of visual strategies on consumers’ memory of corporate social responsibility (CSR) campaign messages. Using the limited capacity model of motivated mediated message processing (LC4MP), we examined how emotional CSR messages are cognitively processed—specifically, how emotional visuals in CSR messages affect two subprocesses of information processing: encoding and storage. We conducted a 2 (valence: positive vs. negative) × 2 (arousal: moderately arousing vs. highly arousing) within-subjects experiment across four different CSR issues. The results showed that recognition accuracy and sensitivity (d′) of company logos were best for moderately arousing negative images, whereas for recognition accuracy and sensitivity (d′) of company names, there were no significant differences across the emotional conditions. For cued recall of companies associated with CSR issues, the pattern was different—highly arousing negative images with aversive cues were the most effective. We discuss the theoretical and practical implications of these findings.     

He is smarter when he looks smart in front of many versus a few others: Impact of audience size on target appraisals in a cross-cultural context

Will a person be seen as more superior if he or she receives an award in front of a large audience in comparison with a small audience? We predicted that this would hold true for East Asians, whose cultural logic of face asserts that a person's worth can only be conferred by collective others, but would not hold true for European Americans, whose cultural logic of dignity promotes the judgement of a person's worth based on their own perspective. This study found an audience-size effect for East Asians, in which participants gave higher appraisals to a target when they imagined the target's high performance to have been seen by 10 other people (vs. one other person) even when the target's performance level remained constant. In contrast, Westerners were not affected by the size of the audience witnessing the target's performance. In addition, perceived social reputation was found to mediate the audience-size effect; the participants imagining the target performing well in front of 10 others (vs. one other) perceived others as thinking more highly of the target; this in turn led participants to give higher appraisals to the target. As expected, this mediation effect was only found for East Asians.     

Creative Reappropriation: Barth's Use of Calvin in the Münster Ethics (1928/29)

This article demonstrates Calvin's impact upon Barth's ethics through a close reading of Barth's MÏnster lectures on ethics. Already in these early lectures Barth insisted on the coherence of dogmatic and ethical reflection, and developed the basic structure and some characteristic themes of his mature ethical reflection in the Church Dogmatics . By showing the ways in which Barth was influenced by Calvin in these formative first ethics lectures the case is made that a thorough understanding of Calvin's theology is necessary for a correct appreciation of Barth's ethics and of his theology as a whole.     

The relational self: Closeness to ingroups depends on who they are, culture, and the type of closeness

Cultural differences in individualism and collectivism (I-C) describe important variations in how the self relates to others, but existing scales may be too broad-band to precisely measure this aspect of I-C. They also do not distinguish among particular ingroups and types of interdependence with them. The Circles of Closeness scale addresses these limitations. Initial results from Euro-American, Asian-American, Dutch, Turkish, and Japanese samples of college students are presented. The scales have high alpha reliability. Different results were obtained for three ingroups – immediate family, relatives, and friends – and six closeness types – emotional, supportive, identity, reputational, similarity, and harmony. These factors significantly interacted with each other, arguing for a more differentiated view of I-C.     

Making faces: Creating three-dimensional parameterized models of facial expression

Previous studies of the perceptual processing and dynamics of emotional expression in faces have been limited by the lack of realistic yet controlled stimuli. The present work offers researchers a method for creating such stimuli for exploring these phenomena. We describe the creation of the stimuli and a series of experiments testing the validity of these stimuli with respect to emotional expressions in humans. Participants evaluated synthesized facial images and standardized photographs of six basic emotional expressions for intensity and accuracy of perceived emotion. Comparisons of these measures were qualitatively similar for synthesized and photographed faces. A manipulation of the magnitude of the synthesized expressions yielded a significant effect on the perceived intensity of expression. In a subsequent multidimensional scaling study, no systematic differences were uncovered in the derived configurations of the synthesized expressions and the photographs. These results are discussed in the context of possible future research applications.     

The compatibility of two generations of American social psychologists

This paper examines Greenwood's (2000) evidence for incompatibility between the early and later American social psychologists on the social conception of cognition, emotion, and behavior. The notion of the autonomy of the individual may offer the key to finding a degree of compatibility between them. Both generations, I argue, fundamentally accept the notion of individual persons as autonomous agents who are able to decide and choose to act and, hence, be responsible for their actions. Philosophical analysis can perhaps inform historians of social psychology on how carefully and critically to reexamine evidence for traditional claims of generational, paradigmatic, and/or foundational splits.     

Improved localization of moving targets with prior knowledge of direction of target motion

In dynamic environments in which many stimulus elements are in motion, visual search may depend upon specific characteristics of target motion that are known in advance. When stimulus elements move in various directions but each element can move in only one direction, prior knowledge of the target's direction of motion reduces search time.     

Patterns of adolescent involvement in problem behaviors: Relationship to self-efficacy,social competence,and life events

Using a sample of 556 adolescents from a suburban community, patterns of various adolescent problem behaviors (e.g., delinquent behavior, smoking, use of alcohol or drugs) and their links to self-efficacy, social competence, and life events were examined. Cluster analysis was conducted to identify four subgroups of adolescents who showed distinct patterns of problem behaviors. These clusters were compared on the measures of self-efficacy, social competence, and life events. Overall results suggest there are meaningful links between adolescents’ problem behavior patterns and self-efficacy, the amount and quality of participation in various after school activities, and life events. For example, a subgroup of adolescents who showed uniformly low prevalence of all problem behaviors reported more positive academic self-efficacy, more active participation in sports and nonsports activities, more positive life events, and fewer negative events than adolescents who were involved in multiple problem behaviors. Implications for prevention and future research on adolescent problem behaviors are discussed.     

Masking by combination tones and bands

Masking of a pure tone by a cubic difference tone or band generated by two pure tones or by a pure tone and a narrow band of noise as a function of the level of the masker was measured for three subjects at three ratios of f₂/f₁, 1.125, 1,2, and 1.3. The three maskers used were f₁ alone, f₁ + f₂, and f₁ + NBN (60-Hz band of noise centered at f₂). At ratio 1.125, the amounts of masking produced by f₁ alone and f₁ + NBN were not significantly different for all subjects. For ratios = 1.125 and 1.2, f₁ + f₂ produced the least masking at least in two of the subjects. f₁ + NBN was the best masker at ratios 1.2 and 1.3. These results show that the masking data on cubic difference tone at very small ratios of f₂/f₁ are not reliable due to the masking effect contributed by f₁. For higher ratios, the combination band has to be used instead of combination tone because of the interaction between the signal and the cubic difference tone. Also the divergence of the effectiveness in masking by the three maskers gives an estimation of the levels of primaries at which the cubic difference tone is generated.