Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment

This study is an extension of earlier uses and gratifications research that identified normative images of mass media. The article considers how well 12 different mass and interpersonal communication channels fill 11 communication needs. A sample of 649 adults completed self-administered questionnaires, the responses of which were submitted to cluster analysis, which identified five channel clusters: Video, Interpersonal, Print, Computer, and Audio. In general, the Interpersonal cluster (conversation and telephone) was rated the most useful at filling various needs, with Computer rated the least useful. Consistent with previous research, clusters that were most useful at filling personal needs were rated highest in social presence. The discussion relates this study's findings to previous research and notes implications for research on the newer communication technologies.     

Should Communitarians be Nationalists?

ABSTRACT It is widely supposed by both its proponents and critics that communitarianism is committed to the defence of lies of nationhood: the nation forms a surviving communal attachment in a world in which the individual is otherwise denuded of ties of community. I argue in this paper that this assumption is mistaken. It depends on a romantic image of the nation which was constructed in the eighteenth and nineteenth centuries. That image hides the recent historical origins of the nation and its foundation in the suppression of older allegiances or their later privatisation; it continues to disguise the illusory nature of the national community. The nation is not a surviving pre-modern community to which individuals are attached as a bulwark against the impersonality of public life in modern society. Rather the nation is one of the main vehicles for the construction of the modern unencumbered self. Communitarians need not be committed to the defence of the specifically modem forms of public irrationality and immorality that nationalism embodies.     

Item Desirability Effects in Compliance-Gaining Research Seven Studies Documenting Artifacts in the Strategy Selection Procedure

A popular method for assessing compliance-gaming behavior involves having people rate lists of preformulated message strategies for likelihood of use. This “selection procedure” has been employed much more frequently than the alternative “construction procedure,” a method that requires people to generate their own message strategies. The present article argues that the selection procedure is much less sensitive than the construction procedure to the effects of situational and individual-difference variables on compliance-gaining behavior. The article further suggests that the insensitivity of the selection procedure is due to a type of social desirability bias known as the item desirability effect. Seven studies were carried out testing the Marwell and Schmitt (1967) and Wiseman and Schenk-Hamlin (1 981) strategy checklists for the item desirability effect. These studies found that (a) the likelihood of use ratings prouided for the strategies on both checklists could be accurately predicted by the rated social appropriateness of the strategies, (b) likelihood of use ratingsfor preforrnulated strategies haue relatively poor reliability, and (c) the construction procedure is much less susceptible to social desirability biases than the selection procedure. On the basis of these and related findings, it is recommended that researchers eschew the use of strategy checklists in future research.     

Complexity Effects on Temporal Characteristics of Speech

In light of evidence that multiple-goal messages tend to be characterized by longer speech-onset latencies and higher pause-phonation ratios, Greene, McDaniel, Buksa, and Ravizza have suggested that it is not the pursuit of multiple goals, per se, that results in less fluent speech. Rather, these authors suggest that the slower speech production characteristic of such messages is the result of difficulties in assembling, or integrating, incompatible message features. Recent evidence, however, indicates that this account is incomplete and in need of revision. Toward this end, we advance a complexity account that suggests that there are increased processing-capacity and temporal demands associated with formulating and maintaining more complex message representations. The article then reports four experimental studies of this complexity account. Experiments 1 and 2 operationalize complexity as the amount of information to be communicated in a message. These studies indicate that complexity does affect pause-phonation ratio and average pause duration. Experiments 3 and 4 operationalize complexity as the coherence of the information to be conveyed in a message. The results of Experiment 4, but not Experiment 3, again indicated that complexity influences speech fluency. The results of these studies, then, are taken to provide considerable support for the complexity hypothesis.