Outcome Expectancies and Expectancy Accessibility in Exercise Behavior

Most people do not engage in recommended levels of physical activity. Social cognition research indicates that self‐reported outcome expectancies (OEs) are associated with exercise behavior, but self‐report assessments have limitations. We investigated whether reaction times (RTs) to endorse outcome expectancies would capture unique information about spontaneous cognitive processes associated with exercise behavior. Exercisers and sedentary participants were randomly assigned to complete an exercise test or to rest. Participants completed an OE questionnaire and RT task before and after the test/rest. On the RT task, exercisers endorsed exercise positive outcomes more rapidly than sedentary participants. Furthermore, reported OEs and RTs were independently associated with exercise status. RTs may afford a more comprehensive assessment of the cognitive processes associated with exercise behavior.     

THE BLANK FACE OF LOVE: THE POSSIBILITY OF GOODNESS IN THE LITERARY AND PHILOSOPHICAL WORK OF IRIS MURDOCH1

This article explores the value of Iris Murdoch's metaphysical ethics for the theologian. Although, in many ways, Murdoch does appeal to the theologian, a subtle form of nihilism underlies her thought insofar as human goodness—in the form of loving attention—is only possible once the individual has overcome his/her ego by staring into the void and accepting the ultimate meaninglessness of reality. As this article demonstrates, Murdoch's replacement of transcendence with void rules out any form of real love or human goodness: only a dualistic exchange of gazes remains possible. Real, selfless love is only possible when the ego understands itself in the context of theological transcendence.     

Honesty in Marketing

ABSTRACT To what extent is honesty or truthfulness morally obligatory in trade and advertising practices? It is argued here what while we have a general right, in business as elsewhere, not to be lied to, we have no general right, either in our business or other pursuits, not to be deliberately deceived. Certain restrictions on deceptive practices in trade and advertising, even unintentionally deceptive practices, are, even so, morally defensible: viz. where the practice would mislead reasonable people to a material degree or where it would mislead especially vulnerable people who are predictably unreasonable. It is suggested that a code of practice for trade and advertising which exaggerates the degree of truthfulness which is morally obligatory may actually be corrupting in effect.