Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads.     

Perceiving subjectivity in bodily movement: The case of dancers

This paper is about one of the puzzles of bodily self-consciousness: can an experience be both and at the same time an experience of one′s physicality and of one′s subjectivity? We will answer this question positively by determining a form of experience where the body′s physicality is experienced in a non-reifying manner. We will consider a form of experience of oneself as bodily which is different from both “prenoetic embodiment” and “pre-reflective bodily consciousness” and rather corresponds to a form of reflective access to subjectivity at the bodily level. In particular, we argue that subjectivity is bodily expressed, thereby allowing the experience of the body′s subjectivity directly during perceptual experiences of the body. We use an interweaving of phenomenological explorations and ethnographical methods which allows validating this proposal by considering the experience of body experts (dancers).     

Predictive Factors of Ethnic Prejudice Toward Immigrants in a Representative Subsample of Spanish Young People1

This research aimed to study those factors that predict different types of ethnic prejudice in a representative subsample of Spanish young people. The instrument we used was Pettigrew & Meertens' (1995 ) blatant/subtle prejudice scale. Results show that although there is a similar underlying pattern in both types of ethnic prejudice, subtle prejudice is based more on cultural differences, whereas blatant prejudice also stresses the racial, economic, and labor effects of immigration. Moreover, blatant prejudice is also influenced by the formal level of education and political position. The results are interpreted within the Spanish context; and the implications for identity formation and maintenance, and practical programs directed toward ethnic prejudice awareness are discussed.     

Moving Beyond Computational Cognitivism: Understanding Intentionality,Intersubjectivity and Ecology of Mind

The emergence of the Cognitive Sciences, in the middle of the 20th Century, was initially based on an abstract model of the mind: the computer metaphor. The human mind was understood in analogy to the digital computer, as a rule-based, symbol processor. As a consequence, the human being was envisioned as logically-rationally guided, radically disembodied and isolated from culture. Over the last few decades, several disciplines, such as Biology, Mathematics, Philosophy, Psychology and Neuroscience, have begun to address the study of intentionality, intersubjectivity and natural cognition. Searching for a better understanding of these complex issues, a number of approaches have been developed with the promise of capturing the specific qualities of human cognition, radically omitted from a computationalist view of mind. Nevertheless, since these research programs are rather recent, concrete methodological designs and empirical approaches in the form of experimentally testable hypotheses are still scarce. This special issue brings together several perspectives in order to propose alternative research approaches in the topics of Intentionality, Intersubjectivity and Ecology of Mind. We believe it is necessary to discuss and advance towards explicit empirical frames in the form of actual experiments, specific predictions and formal models. The essays presented here constitute an attempt to move in this direction, with the specific aim of reconsidering the study of some forgotten properties of brain and mind.     

Electrophysiological Evidence of Different Interpretative Strategies in Irony Comprehension

We explore the hypothesis that induction of holistic or analytic strategies influences comprehension and processing of highly contextualized expressions of ordinary language, such as irony. Twenty undergraduate students were asked to categorize as coherent or incoherent a group of sentences. Each sentence completed a previous story, so that they could be ironical, literal or nonsensical endings. Participants were asked to evaluate whether each sentence was coherent or incoherent. Half of them were initially instructed to consider whether the sentences made sense (holistic condition); the other half were instructed to consider whether the sentences were congruent or incongruent (analytic condition). Behavioral responses and Event Related Potentials were registered during the experiment. Both behavioral and electrophysiological results allow clearly distinguishing between the holistic and the analytic strategies. The fact that the same set of stimuli elicits different ERP waveforms, depending on the strategy with which they are analyzed, suggests that different cognitive processes and different areas of the brain are operating in each case.