Meinungsänderung durch eigenes Handeln Die Rückwirkung einstellungskonträrer Agitation

Zusammenfassung Zur Klärung der Frage, ob und unter welchen Umständen einstellungskonträre Agitation auf den Agitator zurückwirkt, wurden Gruppen- und Einzelversuche durchgeführt. Als Versuchspersonen dienten insgesamt 409 männliche und weibliche Oberschüler und Studenten. In allen Versuchen mußten die Versuchspersonen Reden erfinden und halten. Die Messung der Meinungsänderung und einiger hypothetischer Variablen wurde mit Fragebogen vorgenommen, zum Teil wurden nach den Versuchen Interviews durchgeführt.Wir erhielten folgende Hauptergebnisse: Erfinden und Vortragen von Argumenten für einen zudiktierten Standpunkt führen, unabhängig voneinander und von der im Vortrag enthaltenen Argumentation, zu einer Meinungsänderung. Ihre Richtung und ihr Ausmaß sind außerdem abhängig vom Verhältnis der zudiktierten Stellungnahme zu anderen, bereits vorhandenen psychischen Inhalten — starke Verankerung der ursprünglichen Meinung führt zur Meinungsänderung im Gegensinne der Agitation (Bumerang-Effekt) — sowie vom Grad der Willentlichkeit der Handlung: bereits die Entscheidung, einen einstellungskonträren Standpunkt nach außen zu vertreten, kann zu einer Meinungsänderung führen. Das Lernen der Argumente, die Bewertung der eigenen Leistung, des Versuchs und Versuchsleiters sowie Eigenschaften eines Themas für sich erweisen sich nicht als alleinige Bedingungen der Meinungsänderung.Diese und andere, weniger wichtige Ergebnisse werden diskutiert. Die Theorie der kognitiven Dissonanz wird als beste einheitliche Erklärungsgrundlage der empirischen Befunde angesehen.

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Summary Experiments with groups and single persons were conducted to test the effect of persuasive behaviour on the communicator. 409 male and female high-school and university students served as subjects. In all experiments the subjects had to invent and verbalize speeches contradicting their own opinion. Opinion change and some hypothetical variables were measured by questionnaires, the sessions were partially followed by interviews.Main results: Inventing or speaking of arguments in favour of an appointed opinion lead, independently of each other and of the informational content of the arguments, to opinion change the direction and magnitude of which are, in addition, dependent on the relation of the argument to previously existent mental contents (if the original opinion is strongly anchored, the persuasive behaviour results in a boomerang effect), as well as the degree of volition of the subject's persuasive behaviour. (Already the decision to defend a point of view contrary to one's own may lead to opinion change). Learning of arguments and evaluation of own achievement, of the experiment and the experimenter as well as the qualities of a topic in itself cannot be shown to be the only conditions of opinion change.These and other, less important results are discussed; the theory of cognitive dissonance is considered the best uniform explanation of these empirical results.

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Diese Arbeit wurde von der philosophischen Fakultät der Ludwig Maximilians-Universität in München als Dissertation angenommen.Die referierten Versuche wurden durch das Yale Communication and Attitude Change Programme und die Gesellschaftder Freunde der Wirtschaftshochschule Mannheim e.V. finanziell gefördert. Der Verfasser dankt den genannten Institutionen für ihre Unterstützung.     

Relations between source amnesia and frontal lobe functioning in older adults

A study is reported in which the relations among normal aging, source amnesia, and frontal lobe functioning were explored. Twenty-four older adults (aged 60-84 years) were tested on their ability to remember where they had acquired new factual information; they were also given the Wisconsin Card Sorting Test (WCST), a test of verbal fluency, and other psychometric tests. The degree of source amnesia in this normal sample correlated with age, verbal fluency, and some measures from the WCST. Source amnesia was not related to Performance IQ, however, or to a measure of fact recall. The implications for the relations among aging, memory, and frontal lobe functions are discussed.     

Critical flicker fusion in normal elderly subjects; a cross-sectional community study

Critical Flicker Fusion Thresholds (CFFTs) were measured in 644 elderly people identified from community-based general practice records, and the relationship of CFFT with age was investigated. The CFFT was measured using the method of limits with mean scores for three ascending (flicker/fusion) and three descending (fusion/flicker) presentations being recorded. The difference between the ascending and descending means was found to be significantly correlated with age (r=−0.131,P<0.001) and may reflect a reduced sensitivity of the Central Nervous System to suprathreshold flicker with increasing age. The results suggest that CFFT measurement has an important role to play in gerontological research as an objective measure of cognitive aspects of the ageing process.     

Agricultural policy and strategic investment in information technology

In this article the perspective shifts to the “upstream” end of the agricultural knowledge and information system (AKIS). Because knowledge policy and strategic decision-making are not the prerogative of the public sector, organizations such as cooperative unions and multinational companies are included. After considering the influence of the changing environment on the nature of the AKIS, the role of knowledge management and policy in the emerging knowledge and information market is examined. Special attention is given to public and private R&D. The article then looks where information technology (IT) fits in and what considerations determine strategic investment in IT projects and sustained services. Some of the European experiences with this strategic investment are evaluated.     

CONVERGING METHODS FOR INVESTIGATING LEXICAL ACCESS

Abstract— In our discussion of the articles in this Special Section, we ask how well the various methods employed in these investigations can be made to converge on a common issue. We review how current evidence from positron emission tomography, studies of event-related potentials, cognitive methods, lesion studies, and network models relates to the mental processing of an ambiguous word. While many puzzles remain, we are impressed by the promising possibility of bringing these different methods together to deal with an issue central to cognition.     

Correlates of organizational commitment: Differences in the public and private sector

Private and public sector managers were compared regarding their job characteristics and organizational commitment. We hypothesized that job characteristics would be positively related to commitment and that sector would moderate that relationship. Moderated regression analyses revealed partial support for both hypotheses. The existence of clarity and challenge were positively related to commitment. Job characteristics demonstrated a stronger relationship with commitment among private sector managers. Explanations for these findings and directions for future research are discussed.