The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited

The research objective of this paper was to study the specific behaviors mentioned above and determine what gender behavior patterns have been most prevalent in magazine advertisements in 1979 and 1991. In this research, comparisons were made regarding gender displays between the years of 1979 and 1991 with random samples of print advertisements. The basic and essential starting question of this research project is: What messages about women have been given to society through magazine advertisements? This study was intended to be a conceptual replication of Erving Gofian’s study of Gender Advertisements to see how gender images in print advertisements have changed since Goffman’s study. For this research, advertisements were analyzed the gender behavior portrayed, utilizing Goffman’s categories of decoding behavior: relative size, feminine touch, function ranking, ritualization of subordination, and licensed withdrawal. Body display and IndependencelSelf-assertiveness categories were added. Advertisements that featured human subjects were collected from 1979 and 1991 women’s popular magazines. The random sampling procedure resulted in 252 samples in 1979 magazine advertisements and 252 samples in 1991 counterparts. This research showed that few changes have been made in the images of women in magazine advertisements since Goffman’s 1979 study. The findings indicate that the images of women in 1991 advertisements did not significantly change from the images found in 1979 advertisements. However; distribution or dispersion of stereotypical portrayal of women did change. In the categories of licensed withdrawal and body display, the magazine advertisements from 1991 showed more stereotyping of women than those from 1979. Two of Goffman’s categories-Relative Size and Function Ranking-were not prevalent depictions in magazine advertisements.     

藏传佛教寺院"羌姆"神舞面具艺术探秘

文章对藏传佛教寺院"羌姆"神舞面具的缘起、发展源流、种类型制、表现的内容与象征内涵、审美寄托、艺术风格特色、制作的形式美等作了较全面的探讨.     

An inner face advantage in children's recognition of familiar peers

Children’s recognition of familiar own-age peers was investigated. Chinese children (4-, 8-, and 14-year-olds) were asked to identify their classmates from photographs showing the entire face, the internal facial features only, the external facial features only, or the eyes, nose, or mouth only. Participants from all age groups were familiar with the faces used as stimuli for 1 academic year. The results showed that children from all age groups demonstrated an advantage for recognition of the internal facial features relative to their recognition of the external facial features. Thus, previous observations of a shift in reliance from external to internal facial features can be attributed to experience with faces rather than to age-related changes in face processing.     

Can ingroup affirmation relieve outgroup derogation?

Intergroup hostilities are an important social concern in multicultural societies and the global community. Individuals with dispositionally high Personal Need for Structure (PNS) are particularly inclined toward outgroup derogation [Schaller, M., Boyd, C., Yohannes, J., O’Brien, M. (1995). The prejudiced personality revisited: Personal need for structure and formation of erroneous group stereotypes. Journal of Personality and Social Psychology, 68, 544-555]. The present research demonstrates that ingroup affirmation can eliminate high PNS individuals’ tendency toward outgroup derogation. Spontaneous (Study 1) and experimentally manipulated affirmations (Study 2) of consensual, positive ingroups eliminated the high PNS tendency to derogate outgroup targets. Study 3 experimentally manipulated the two key elements that are presumably bolstered by ingroup affirmations—self-certainty and self-worth—independent of the group context. The high PNS tendency to derogate outgroups was relieved only in the combined certainty and worth affirmation condition, just as it had been relieved in Study 2 by the ingroup affirmation. Results suggest a paradoxical strategy for relieving derogation of outgroups by affirming ingroups.     

Enhancement of bistable perception associated with visual stimulus rivalry

Rapid, repetitive exchange of dissimilar, rival stimuli between the two eyes can produce slow alternations in perceptual dominance. This phenomenon, called stimulus rivalry, is potentially important for studying resolution of visual conflict associated with neural processing beyond the level of interocular competition. As previously implemented, however, stimulus rivalry can be difficult for some observers to experience, and it tends to occur within a relatively narrow range of contrasts and spatial frequencies. Here we show that it is possible to increase the incidence of stimulus rivalry by brief, periodic presentation of a composite configuration created by superimposition of the two rival stimuli. Possible reasons for the effectiveness of the composite in promotion of stimulus rivalry are discussed.     

Beyond the double-jeopardy hypothesis: Assessing emotion on the faces of multiply-categorizable targets of prejudice

Prior research has shown that race influences perceptions of facial expressions, with hostility detected earlier on young male Black than White faces. This study examined whether the interplay of race and age would moderate perceptions of hostility by having participants evaluate facial expressions of multiply-categorizable targets. Using a facial emotion change-detection task, we assessed evaluations of onset/offset of anger and happiness on faces of young and old Black and White men. Significant age by race interactions were observed: while participants perceived anger as lasting longer and appearing sooner on old compared to young White faces, this relationship was reversed for Black faces, with participants perceiving anger lasting longer and appearing sooner on young compared to old Black faces. Similar results were found for perceived happiness. These results suggest that perception during cross-categorization may be more complex than the simple additive function proposed by the double-jeopardy hypothesis, such that co-activation of other stereotypes may sometimes confer a protective benefit against bias.     

Infant preference for female faces occurs for same‐ but not other‐race faces

There has been a recent surge of interest in the question of how infants respond to the social attributes of race and gender information in faces. This work has demonstrated that by 3 months of age, infants will respond preferentially to same‐race faces and faces depicting the gender of the primary caregiver. In the current study, we investigated emergence of the female face preference for same‐ versus other‐race faces to examine whether the determinants of preference for face gender and race are independent or interactive in young infants. In Expt 1, 3‐month‐old Caucasian infants displayed a preference for female over male faces when the faces were Caucasian, but not when the faces were Asian. In Expt 2, new‐born Caucasian infants did not demonstrate a preference for female over male faces for Caucasian faces. The results are discussed in terms of a face prototype that becomes progressively tuned as it is structured by the interaction of the gender and race of faces that are experienced during early development.     

The development of generosity and moral cognition across five cultures

Morality is an evolved aspect of human nature, yet is heavily influenced by cultural environment. This developmental study adopted an integrative approach by combining measures of socioeconomic status (SES), executive function, affective sharing, empathic concern, theory of mind, and moral judgment in predicting sharing behavior in children (N = 999) from the age of 5 to 12 in five large‐scale societies: Canada, China, Turkey, South Africa, and the USA. Results demonstrate that age, gender, SES, culture, and social cognitive mechanisms explain over 20% of the variance worldwide in children's resource allocation. These findings are discussed in reference to standard cultural comparisons (individualist/collectivist), as well as the degree of market integration, and highlight continuities and discontinuities in children's generosity across urban contexts.     

The lasting impression of chairman Mao: hyperfidelity of familiar-face memory

We examined the accuracy of a highly-familiar-face representation in memory. In experiment 1, a famous portrait of Chairman Mao was digitally altered in terms of the distance between his two eyes, two pixels at a time. Mainland Chinese adults were shown the original or altered photos, one at a time, and asked to determine whether each was that of Chairman Mao or altered. Eastern Asian and Caucasian participants, who were unfamiliar with Mao's photo, were shown simultaneously the original face paired with the altered ones and asked to determine whether the photos were identical. The Mainland Chinese participants' memory threshold approximated the perceptual discrimination threshold of the Eastern Asian and Caucasian participants. Experiments 2 and 3 ruled out that the result of experiment I was due to artifacts of photographic alteration. The findings of the present study suggest that our memory of a very familiar face is highly accurate, at least in terms of the interocular configuration. The accuracy is perhaps only limited by the perceptual resolution capacity of our visual system.     

Defensive pride and consensus: strength in imaginary numbers

Failure (Study 1) and attachment separation thoughts (Study 2) caused exaggerated consensus estimates for personal beliefs about unrelated social issues. This compensatory consensus effect was most pronounced among defensively proud individuals, that is, among those with the combination of high explicit and low implicit self-esteem (Study 1) and the combination of high attachment avoidance and low attachment anxiety (Study 2). In Study 3, another form of defensive pride, narcissism, was associated with exaggerated consensual worldview defense after a system-injustice threat. In Study 4, imagined consensus reduced subjective salience of proud individuals' troubling thoughts. Compensatory consensus is seen as a kind of defensive self-affirmation that defensively proud people turn to for insulation from distressing thoughts.