Given the prevalence of imagery appeals in today’s marketplace, the current research studies the role of mental imagery in how consumers process and react to advertisements with different numbers of ad claims. Past research has proposed “three” as the magical number of ad claims that maximizes persuasion, with more than three ad claims increasing skepticism and reducing evaluation. In the current research, we replicate this so-called “charm of three” effect, but only when consumers do not engage in mental imagery; when they do, however, we find that the effect is moderated, in that more ad claims beyond three produces more favorable product evaluation. Additionally, we provide evidence that the moderating effect of mental imagery is driven by transportation and skepticism toward the ad claims, with mental imagery increasing transportation and decreasing skepticism when there are more than three ad claims. Our research contributes to a better understanding of the “charm of three” effect, its boundary conditions, and underlying mechanism. 相似文献
Social Psychology of Education - This study examines whether self-efficacy predicted academic success (via self-regulation) for first-generation and continuing-generation college students (Model 1)... 相似文献
Compared with their non-migrant peers, migrant children in China face major risks and challenges that may cause them to develop behavioral and psychological problems. Nevertheless, research has seldom addressed their victimization by bullies and its association with their mental health outcomes, much less the roles of intrapersonal and interpersonal sources of resilience in that relationship. In response, this study was designed to examine how bullying victimization both directly and indirectly influences migrant children’s mental health through intrapersonal and interpersonal sources of resilience. Data were collected from a school-based multistage random sample of 1,132 migrant children in Grades 4–9 (mean age = 11.88 years, range = 8–17 years; boys = 55.6%) attending public schools in Nanjing and private schools in Guangzhou, China. Structural equation modeling performed with Amos 25.0 revealed that both intrapersonal and interpersonal sources of resilience mediated the effect of bullying victimization on migrant children’s mental health, albeit intrapersonal sources demonstrated a slightly stronger mediation effect. The results thus suggest that social workers and educators should provide effective prevention and intervention strategies that promote intrapersonal and interpersonal sources of resilience among migrant children in China.
Household structure for older people’s subjective well-being is important to promote healthy ageing in the context of the rapid increase of the older population. Living with adult children is known to promote older people’s life satisfaction, a key indicator of subjective well-being, whereas others claim a negative impact of such intergenerational coresidence. This study aims to empirically test these theories (family support vs. family conflict), by examining the role of homeownership–another important factor contributing to subjective well-being–in this association between intergenerational coresidence and life satisfaction. Analysing the nationally representative data on the elderly population in South Korea, the findings showed that intergenerational coresidence decreases life satisfaction when the elderly achieve a certain level of housing security by living in owner-occupied housing. Living with adult children is negatively associated with life satisfaction particularly for older old homeowners compared to younger old owners. Our findings provide implications for public policies promoting intergenerational coresidence and asset-based welfare to enhance older people’s well-being in Korea and more broadly in East Asia.
A robust vision-based staircase identification method is proposed, which comprises 2D staircase detection and 3D staircase localization. The 2D detector pre-screens the input image, and the 3D localization algorithm continues the task of retrieving geometry of the staircase on the reported region in the image. A novel set of principal component analysis-based Haar-like features are introduced, which extends the classical Haar-like features from local to global domain and are extremely efficient at rejecting non-object regions for the early stages of the cascade, and the Viola–Jones rapid object detection framework is improved to adapt the context of staircase detection, modifications have been made on the scanning scheme, multiple detections integrating scheme and the final detection evaluation metrics. The V-disparity concept is applied to detect the planar regions on the staircase surface and locate 3D planes quickly from disparity maps, and then, the 3D position of staircase is localized robustly. Finally, experiments show the performance of the proposed method. 相似文献
In this study, the Perceived Perfectionism from God Scale (PPGS) was developed with Latter-day Saints (Mormons) across two samples. Sample 1 (N = 421) was used for EFA to select items for the Perceived Standards from God (5 items) and the Perceived Discrepancy from God (5 items) subscales. Sample 2 (N = 420) was used for CFA and cross-validated the 2-factor oblique model as well as a bifactor model. Perceived Standards from God scores had Cronbach alphas ranging from .73 to .78, and Perceived Discrepancy from God scores had Cronbach alphas ranging from .82 to .84. Standards from God scores were positively correlated with positive affect, whereas Discrepancy from God scores was positively correlated with negative affect, shame and guilt. Moreover, these two PPGS subscale scores added significant incremental variances in predicting associated variables over and above corresponding personal perfectionism scores. 相似文献
This study tested the relationship between racial identity and acculturation among 223 Asian Americans self‐identifying as Chinese American or Korean American. Findings showed within‐group variations among the study participants with regard to their racial identity status attitudes and acculturation. Using criterion profile analysis, the authors found 2 distinctive criterion profiles of racial identity status attitudes that significantly related to higher levels of acculturation among Chinese American and Korean American participants. Implications for multicultural counseling, racial identity, and acculturation research are discussed. Este estudio puso a prueba la relación entre identidad racial y aculturación entre 223 individuos asiático‐americanos que se identifican a sí mismos como chino‐americanos o coreano‐americanos. Los resultados mostraron variaciones dentro del miso grupo entre los participantes del estudio en cuanto a su aculturación y sus actitudes hacia el estatus de su identidad racial. Usando un análisis de perfil de criterio, los autores encontraron 2 perfiles de criterio distintivos para las actitudes hacia el estatus de identidad racial que estaban relacionados significativamente con niveles más altos de aculturación entre los participantes chino‐americanos y coreano‐americanos. Se discuten las implicaciones para investigaciones sobre consejería multicultural, identidad racial y aculturación. 相似文献
This study examined the applicability of the theory of planned behavior to understand factors that influence whether young South Koreans help peers with depression to seek professional counseling services. The structural equation modeling on the survey data collected from 191 South Korean students suggests that subjective norms and behavioral control could be salient factors for young South Koreans to take initiative and assist their peers in need of counseling services. Este estudio examinó la aplicabilidad de la teoría del comportamiento planificado para comprender factores que influyen sobre la decisión de jóvenes surcoreanos de ayudar a sus compañeros que sufren de depresión a buscar ayuda profesional a través de servicios de consejería. El modelo de ecuación estructural de los datos de la encuesta recogidos de 191 estudiantes surcoreanos sugiere que las normas subjetivas y el control del comportamiento podrían ser factores destacados para los jóvenes surcoreanos a la hora de tomar la iniciativa y ayudar a sus compañeros que necesitan servicios de consejería. 相似文献