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751.
The endowment effect is based on the loss aversion built into Prospect Theory's asymmetric value function. This paper posits that the level of consumer involvement with a decision is a moderator of the endowment effect. It is proposed that high involvement increases the slope differential between the loss and gain regions of the value function, enhancing loss aversion. The research further posits that higher involvement is accompanied by higher arousal and cognitive processing which produces stronger negativity in thoughts. The argument for these effects is discussed in the context of evolutionary theory. We conclude that consumers are more loss averse in high versus low involvement conditions. 相似文献
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- This study examines how often rural children in Mainland China interact with different types of retail shops, how they learn about new products and services, and their attitudes toward different sources of product information. A survey of 1008 rural children aged from 5 to 13 years, in four Chinese provinces, was conducted in March 2003. Results indicated that rural Chinese children have limited access to various types of retail shops. Rural children perceived personal sources more useful as well as more credible than commercial sources in obtaining information about new products and services. Older children found parents and grandparents less useful and less credible than younger children for new production information. However, older children did not find peers more useful and credible than younger children.
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We investigated the effects that sequences of reinforcers obtained from the same response key have on local preference in concurrent variable-interval schedules with pigeons as subjects. With an overall reinforcer rate of one every 27 s, on average, reinforcers were scheduled dependently, and the probability that a reinforcer would be arranged on the same alternative as the previous reinforcer was manipulated. Throughout the experiment, the overall reinforcer ratio was 1:1, but across conditions we varied the average lengths of same-key reinforcer sequences by varying this conditional probability from 0 to 1. Thus, in some conditions, reinforcer locations changed frequently, whereas in others there tended to be very long sequences of same-key reinforcers. Although there was a general tendency to stay at the just-reinforced alternative, this tendency was considerably decreased in conditions where same-key reinforcer sequences were short. Some effects of reinforcers are at least partly to be accounted for by their signaling subsequent reinforcer locations. 相似文献
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Gina Cardazone Angela U. Sy Ivan Chik Laura Kate Corlew 《American journal of community psychology》2014,53(3-4):346-356
Network analysis and GIS enable the presentation of meaningful data about organizational relationships and community characteristics, respectively. Together, these tools can provide a concrete representation of the ecological context in which coalitions operate, and may help coalitions identify opportunities for growth and enhanced effectiveness. This study uses network analysis and GIS mapping as part of an evaluation of the One Strong ‘Ohana (OSO) campaign. The OSO campaign was launched in 2012 via a partnership between the Hawai‘i Children’s Trust Fund (HCTF) and the Joyful Heart Foundation. The OSO campaign uses a collaborative approach aimed at increasing public awareness of child maltreatment and protective factors that can prevent maltreatment, as well as enhancing the effectiveness of the HCTF Coalition. This study focuses on three elements of the OSO campaign evaluation: (1) Network analysis exploring the relationships between 24 active Coalition member organizations, (2) GIS mapping of responses to a randomized statewide phone survey (n = 1,450) assessing awareness of factors contributing to child maltreatment, and (3) Combined GIS maps and network data, illustrating opportunities for geographically-targeted coalition building and public awareness activities. 相似文献
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John J. Buchanan Young U. Ryu 《The Quarterly Journal of Experimental Psychology Section A: Human Experimental Psychology》2005,58(5):769-787
Adaptive behaviour in bimanual coordination was examined with the use of a bimanual circle-tracing task. Circle diameter and tactile information were manipulated to form four tracing conditions: tracing a pair of 3-cm diameter circles with the tips of the index fingers (3F) or hand-held styli (3S) and tracing a pair of 10-cm diameter circles with the tips of the index fingers (10F) or hand-held styli (10S). Movement frequency was increased in all conditions. In the 3F, 3S, and 10S tracing conditions, an abrupt transition from asymmetric to symmetric coordination was the main adaptive response, while in the 10F tracing condition, phase wandering was the main adaptive response. Enhancement of fluctuations in relative phase, a signature of loss of stability, occurred before the transition from asymmetric to symmetric coordination. Movement frequency and movement amplitude interact as control parameters in this task. The results are discussed with reference to tactile surface contact and joint motion as sources of sensory information that can be used to stabilize bimanual coordination patterns. The presence or absence of tactile information is directly linked to the specific form of adaptive behaviour (phase transition or phase wandering) that emerges as a function of required movement amplitude and required pacing frequency. 相似文献