Capitalism and the Banality of Desire

ABSTRACT

This paper elaborates on Todd McGowan’s perspicacious, psychoanalytic explanation of capitalism’s resilience, due to its formidable ideological insinuation into the banal micro-desires of consumers. I outline his contention that capitalism’s false promise of future satisfaction is subverted by the psychical change indicated by Freud’s re-evaluation of the desire/satisfaction relationship. This is elaborated on via Lacan’s claim, somewhat underplayed in McGowan’s reflections, that desire is essentially narcissistic. Lacan’s claim raises the stakes of capitalism’s psychic appeal, but also indicates how Lacanian psychoanalysis offers a point of intervention. I briefly point to the consistency between Lacan’s conception of the actualized subject and Deleuze’s and Guattari’s articulation of desire in terms of “the process” and the complex metaphor of “desiring machines”. I finally turn to ?i?ek’s conception of the developing world as “the place of rupture” and a major fault line internal to capitalism that threatens to disrupt its operation.     

Temporal order judgments with amnesia

The hypothesis that patients with anterograde amnesia fail to recognize the temporal relations among recognizable past events was evaluated. Experiment 1 showed that order recognition for words in a list was at chance levels even though event recognition was significantly above chance. The same pattern did not obtain for intact adults. Experiment 2 examined event and order recognition for news events. Amnesics' event recognition for news events was quite accurate and comparable to controls, yet their order recognition was significantly below that of controls, again at chance levels. It is argued that the failure to encode the temporal relations among events has broad consequences for memory performance in general.