In den Bogenmaßen des Seins. Zum Transzendentalen bei Husserl und Deleuze

Although both Husserl and Deleuze declare themselves to be committed to the idea of transcendental philosophy, it is not clear how a constructive discussion between these two approaches to the transcendental question might begin. In this paper, the basis for such a productive confrontation will be sought in the concept of multiplicity as developed by nineteenth century mathematics. This concept serves as a crucial operational concept both in Husserl and in Deleuze. The following critical analysis clarifies the idea and the task of phenomenology as a philosophy of pure immanence whose fundamental metaphysical dimension can thus be no other than time.     

How Preschoolers Use Cues of Dominance to Make Sense of Their Social Environment

A series of four experiments investigated preschoolers’ abilities to make sense of dominance relations. Experiments 1 and 2 showed that as early as 3 years old, preschoolers are able to infer dominance not only from physical supremacy but also from decision power, age, and resources. Experiments 3 and 4 showed that preschoolers have expectations regarding the ways in which a dominant and a subordinate individual are likely to differ. In particular, they expect that an individual who imposes his choice on another will exhibit higher competence in games and will have more resources.     

A cross-cultural study of hindsight bias and conditional probabilistic reasoning

Hindsight bias is a mistaken belief that one could have predicted a given outcome once the outcome is known. Choi and Nisbett (2000 Choi, I. and Nisbett, R. E. 2000. Cultural psychology of surprise: Holistic theories and recognition of contradiction. Journal of Personality and Social Psychology, 79: 890–905. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) reported that Koreans showed stronger hindsight bias than Americans, and explained the results using the distinction between analytic cognition (Westerners) and holistic cognition (Easterners). The purpose of the present study was to see whether hindsight bias is stronger among Easterners than among Westerners using a probability judgement task, and to test an “explicit–implicit” hypothesis and a “rule-dialectics” hypothesis. We predicted that the implicit process is more active among Easterners to generate hindsight bias, and that Easterners are more dialectical thinkers, whereas Westerners are more rule-based thinkers. French, British, Japanese, and Korean participants were asked to make probabilistic judgements in a Good Samaritan scenario (Experiment 1) and in a scenario including conditional probabilistic judgement (Experiment 2). In both Experiments, we presume that the implicit revision of causal models is made just by being given unexpected outcome information, and that explicit revision is made by being asked to point out possible factors for an unexpected outcome. In the results Easterners showed greater hindsight bias generally and it was greater in the Good Samaritan scenario. We conclude that the reason why hindsight bias was lower among Westerners is primarily that they tried to follow a rule to suppress the bias.     

The absence of numbers to express the amount may affect delay discounting with humans

Human delay discounting is usually studied with experimental protocols that use symbols to express delay and amount. In order to further understand discounting, we evaluated whether the absence of numbers to represent reward amounts affects discount rate in general, and whether the magnitude effect is generalized to nonsymbolic situations in particular. In Experiment 1, human participants were exposed to a delay‐discounting task in which rewards were presented using dots to represent monetary rewards (nonsymbolic); under this condition the magnitude effect did not occur. Nevertheless, the magnitude effect was observed when equivalent reward amounts were presented using numbers (symbolic). Moreover, in estimation tasks, magnitude increments produced underestimation of large amounts. In Experiment 2, participants were exposed only to the nonsymbolic discounting task and were required to estimate reward amounts in each trial. Consistent with Experiment 1, the absence of numbers representing reward amounts produced similar discount rates of small and large rewards. These results suggest that value of nonsymbolic rewards is a nonlinear function of amount and that value attribution depends on perceived difference between the immediate and the delayed nonsymbolic rewards.     

Linguistic Cues of Deception Across Multiple Language Groups in a Mock Crime Context

A recent study showed that specific linguistic and grammatical features of a technique commonly referred to as statement analysis are applicable across different language groups. One limitation of that study was that it used an eyewitness crime video paradigm, which might be different from writing a statement after committing an actual criminal act. We remedied that limitation by using a mock crime paradigm. In this study, three language groups (English, Spanish, and Chinese) produced statements after committing a mock crime, taking a check, in an experimental context. Certain linguistic features significantly discriminated truths from lies similarly across the different language groups, suggesting that statement analysis might be applicable as a reliable indicator of deception across languages. Copyright © 2015 John Wiley & Sons, Ltd.     

Impact of emotional appeal on non-profit advertising: A neurophysiological analysis

The number of Non-Profit Organisations (NPOs) has increased in the past years, and they rely on advertising to communicate their causes. Although the effectiveness of NPO advertising has been studied previously, there is still no consensus about which appeal (emotionally positive or negative) increases its effectiveness. On the other hand, the most prevalent research approaches to NPO advertising are traditional research methodologies based on declarative techniques. So, the purpose of this study is to identify which appeal (positive or negative) in NPO advertising is more effective at the three levels of effectiveness (perceptual or communicational effectiveness, psychological or attitudinal effectiveness and behavioural effectiveness), providing a new approach based on the analysis of consumers' unconscious responses to advertising. We conducted an experiment with 113 participants whose neurophysiological responses were evaluated through electroencephalogram (EEG) and eye tracking (ET) while they watched NPO advertisements with a randomly assigned emotional appeal (positive or negative). In addition, a survey revealed behavioural responses. The results showed that considering the psychological or attitudinal effectiveness, positively framed ads are more effective, as there is a positive effect on attitudes towards the ad and a higher positive emotional valence. On the other hand, in perceptual effectiveness, where attention is considered an important variable, the negatively framed ads showed more significant time in the area of interest (AOI) of the image area of the ad, and longer time in the AOI text was observed for positively framed ads. Furthermore, regarding behavioural effectiveness, negatively framed ads seem more effective in eliciting actual donations. The results suggest that a positive appeal is more effective in generating a more positive attitude and a positive emotional valence towards the advertisement, which could benefit the NPO in the long term. But a negative appeal is more effective if the goal is to achieve immediate donations.