Verbal interference in a perceptual comparison task

When Ss had to indicate if the colors of pairs of items from the Stroop test were the same or different, the usual interference effect was completely eliminated. However, when the verbal information consisted of SAME and DIFF rather than color names, interference was reestablished. This indicates that the perceptual comparison task does not eliminate interference simply by rendering Ss insensitive to the meanings of words.     

Stimulus factors in aversive controls: conditioned suppression after equal training to two stimuli

Pigeons trained to peck a key for food were periodically presented with tones ending with electrical shock until tone presentation consistently suppressed ongoing pecks. Shock was then discontinued and gradients of stimulus generalization were assessed by presenting tones with frequencies above, below, and at the frequencies of those used to develop conditioned suppression. When the training tones had frequencies at 670 and 1500 cps, resulting gradients were bi-modal with peak suppression at 670 and 1500 cps. Of the other test tones, 1000 cps produced the most suppression. When the training tones had frequencies at 450 and 2250 cps, bi-modal gradients were again obtained with peak suppression to the 450 and 2250 cps tones. Of the other test tones, 1000 cps produced the least suppression. These results support the hypothesis that generalized response tendencies summate.     

Lightness matching for different visual routes through a compound scene

Left and right halves of a visual display were covered with inducing fields (IFs) of different lightnesses. S’s monocular gaze moved over an irreversible route from a neutral Munsell target to a CO series through either the left- or right-side IFs. For the 16 Ss there were 8 different IFs, varying from light to dark. For each of three different gray targets Munsell CO choices varied directly with the lightness of the IFs through which the gaze was routed rather than with the lightness of the total presented display. A replication with modifications is also reported.     

Stimulus aspects of aversive controls: the effects of response contingent shock

A tone ending with electrical shock was periodically presented to pigeons while they pecked a key for food. Pairs of birds were run simultaneously under a yoked program which insured that both birds received the same number and temporal distribution of shocks. For one of the birds, shock was always initiated by a peck; for the other, shock was unavoidable. Both procedures led to reduced rates of pecking in the presence of the tone, and gradients of stimulus generalization were obtained. But the effects of response contingent shock extinguished more rapidly than the effects of unavoidable shock. In general, birds exposed to unavoidable shock tended to respond at intermediate rates throughout tone, whereas those exposed to response contingent shock ceased to peck for part or all of the tone period.     

The Influence of Verbal Responses to Common Greetings on Compliance Behavior: The Foot-In-The-Mouth Effect

This study reports the results of three field experiments which demonstrate that asking someone how they feel, having them verbally respond, and then acknowledging that response, facilitates compliance with a charitable request. The findings are discussed with respect to the influence of public commitments on behavioral consistency.
Before you ask anyone for a donation, you first ask them how they're feeling. After they tell you they're feeling good, and you tell them you're glad they're feeling good, the/11 be more likely to contribute to helping someone who isn't.     

Grading the ‘cultural literacy’ project

The essay examines the argument advanced by E.D. Hirsch, Jr., for instituting ‘cultural literacy’ as a fundamental priority of schools. A number of confusions and equivocations in Hirsch's reasoning are identified, and the propensity of his project to indoctrinate is exposed. Among the features of Hirsch's argument shown to be troubling are his shifting construal of ‘language’, his inconsistency about the requirements of cultural literacy, and his uncritical relation to traditional images of the American past and present. The upshot is to raise the question why Hirsch's project has elicited wide support and praise.