Successive vs simultaneous processing of superimposed visual stimuli

A visual analogue of Savin’s (1967) auditory task was used to examine preferred order of recall and order of recall accuracy for two pairs of visually superimposed digits. Savin (1967) and Rollins, Everson, and Schurman (1972) found that Ss preferred to recall simultaneous auditory information in successive order, even though the information was presented over a single channel. In the present experiments, Ss were found to prefer strongly to recall visual information in simultaneous order. On the other hand, the results of Rollins et al (1972), that Ss are equally accurate when forced to recall simultaneous auditory information in either the preferred or nonpreferred mode, were replicated for this visual task. The results of these experiments, together with the experiment reported by Rollins et al (1972), indicate that verbal information is processed differently by these two sensory systems.     

An experimental test of Jameson and Hurvich’s theory of brightness contrast1

Two hundred and fifty-two brightness functions for seven simultaneously presented black, gray, and white squares on black, gray, and white backgrounds approximated power curves with positive exponents when illuminance was varied in seven steps over 1.9 log fL. Mean exponents were significantly larger for whiter vs blacker squares and for squares on the white vs the gray background. Mean exponents also increased more for squares on white than on black or gray backgrounds. Finally, a white replacing a black background elicited increasingly larger décrémentai responses as the squares varied from black to white. Jameson and Hurvich’s opponent-process theory, tested by the experiment, was not predictive.     

Verbal interference in a perceptual comparison task

When Ss had to indicate if the colors of pairs of items from the Stroop test were the same or different, the usual interference effect was completely eliminated. However, when the verbal information consisted of SAME and DIFF rather than color names, interference was reestablished. This indicates that the perceptual comparison task does not eliminate interference simply by rendering Ss insensitive to the meanings of words.