The rosy side and the blue side of emotional brand attachment

This paper examines the rosy side (positive emotion) and the blue side (negative emotion) of brand attachment in consumer–brand relationships and their distinct motivational triggers. Adopting attachment theory, self‐determination theory, and the relationship investment model, this paper provides a richer understanding of the positivity and negativity of emotional brand attachment in terms of consequential branding outcomes. Two hierarchical constructs—autonomous and controlled motivations—are proposed and examined using partial least squares path modelling. Data were collected through a 3‐stage survey to gain 507 samples of customers' brand attachments to 9 international car brands. This research reveals that customers' positive‐side (rosy‐side) emotional brand attachments are driven by autonomous motivations including satisfying the intrinsic motivation of pursuing pleasure and fulfilling needs for self‐determination and self‐congruence in the car brand consumption context. Customers' negative‐side (blue‐side) emotional brand attachment reflects feelings of separation distress, anxiety, and sadness that are triggered by their controlled motivations in car brand consumption contexts. The results indicate that positive emotions (the rosy side) of brand attachment are a more effective predictor of brand repurchasing intentions and word‐of‐mouth behaviours than are negative emotions (the blue side) of brand attachment. This study applies Deci and Ryan's autonomous and controlled motivations to explain the positivity and negativity of consumers' emotional brand attachment in brand–consumer relationships.     

On the predictive validity of various corpus-based frequency norms in L2 English lexical processing

The predictive validity of various corpus-based frequency norms in first-language lexical processing has been intensively investigated in previous research, but less attention has been paid to this issue in second-language (L2) processing. To bridge the gap, in the present study we took English as a case in point and compared the predictive power of a large set of corpus-based frequency norms for the performance of an L2 English visual lexical decision task (LDT). Our results showed that, in general, the frequency norms from SUBTLEX-US and WorldLex–Blog tended to predict L2 performance better in reaction times, whereas the frequency norms from corpora with a mixture of written and spoken genres (CELEX, WorldLex–Blog, BNC, ANC, and COCA) tended to predict L2 accuracy better. Although replicated in both low- and high-proficiency L2 English learners, these patterns were not exactly the same as those found in LDT data from native English speakers. In addition, we only observed some limited advantages of the lemma frequency and contextual diversity measures over the wordform frequency measure in predicting L2 lexical processing. The results of the present study, especially the detailed comparisons among the different corpora, provide methodological implications for future L2 lexical research.     

中国古代麻醉术发明史

古代麻醉术的发明起源于中国,在现代麻醉传入前,中国在麻醉术的应用方面已有一定的经验积累和实际应用.东汉时期,华佗最早将麻醉技术用于外科,晋唐时期医家将全身麻醉法更多地用于临床,创造性地将针刺术用于麻醉,宋金元以后的认识和运用更趋细密.历经几千年,麻醉术经过从经验到科学,从粗糙趋精细的漫长艰难探索过程.     

小学傣汉双语者汉语词汇形音的语义通达特点

采用语义启动研究范式,探讨傣族小学2、4、6年级汉语词汇和语音的语义通达特点。结果表明：1）对图片语义的提取存在学习年龄效应,2年级的反应时显著长于4、6年级;2）汉语词汇和语音都能显著促进图片语义的提取,但语音促进作用更明显;3）汉语词汇对图片语义提取的促进作用随年级的升高而增加,汉语语音的促进作用随年级的升高而减少。     

情绪对成就动机与风险决策关系的调节效应

本研究在验证成就动机对风险决策倾向的预测作用的基础上,进一步探索情绪在成就动机和风险决策关系中的调节效应。通过对三所学校随机抽取的150名被试进行筛选,采用成就动机量表和自编风险决策任务问卷等对120名有效被试实施问卷调查。结果发现：情绪启动使大学生风险决策行为产生一致性效应,即心境一致性;情绪在成就动机和风险决策中起到了一定的调节作用,无论是高成就动机者还是低成就动机者,在愉悦情绪下都表现出更多的风险寻求倾向,并达到了极其显著的水平,而在悲伤情绪下,低成就动机者表现出更多的风险规避,高成就动机者的风险规避倾向虽有所增加,但并未达到显著水平。     

Post-training intra-basolateral amygdala infusions of norepinephrine block sevoflurane-induced impairment of memory consolidation and activity-regulated cytoskeletal protein expression inhibition in rat hippocampus

Considerable evidence indicates that the noradrenergic system of the basolateral amygdala (BLA) participates in the consolidation of various types of emotionally arousing memories. We previously reported that administration of an anesthetic-dose of sevoflurane immediately after continuous multiple-trail inhibition avoidance (CMIA) training impaired memory consolidation. This experiment investigated whether posttraining noradrenergic activation of the BLA is sufficient to reverse the memory impairing effect of sevoflurane. Adult male Sprague-Dawley rats received bilateral injections of norepinephrine (NE 0.3, 1.0, or 3.0 μg/0.5 μl) or normal saline (NS 0.5 μl) immediately after training in a CMIA paradigm. Subsequently, the rats were exposed to sevoflurane (2% inspired) or air for 2h. Norepinephrine produced a dose-dependent enhancement of memory consolidation on a 24-h retention test. The highest dose of NE tested (3.0 μg/0.5 μl) blocked sevoflurane-induced impairment of memory consolidation and reversed the inhibitory effect of sevoflurane on activity-regulated cytoskeletal protein (Arc) expression in the hippocampus 2h after training. These findings provide evidence that the mechanism mediating the memory-impairing effect of sevoflurane involves a network interaction between the BLA noradrenergic system and modulation of Arc protein expression in the hippocampus.     

Emotional reactions to scandals: When does moral character make a difference?

A scandal can evoke public outrage when it is widely publicized and involves an individual who is perceived to have a high level of cultural representativeness. Two experiments showed that when the scandalous target's moral character was highlighted, emotional responses towards the target were least negative when the scandal was widely circulated and when the target was seen as a representative of his culture. These results suggest that when a cultural symbol is implicated in a widely‐circulated scandal, the negative emotions directed towards the scandalous individual can be alleviated when the public remains confident in his or her commitment to morality.     

"消灭哲学"还是"扬弃哲学"?

在马克思的<黑格尔法哲学批判导言>中,当德语动词aufheben 和德语名词die Philosophie以动宾关系的方式出现时,究竟译为"消灭哲学",还是译为"扬弃哲学"?这不是翻译上的技巧的问题,而是涉及到对马克思哲学思想的准确理解.笔者认为,这一动宾关系应该译为"扬弃哲学",从而既恢复aufheben的本来含义,也准确地传达马克思的本意.     

国外军队女性心理研究评述与展望

[摘 要] 军队女性心理是军事心理学和女性心理学共同关注的话题。目前研究的焦点包括：女性军人的性别角色与特质、军队女性领导者、女性军人的婚姻与家庭、性别压力与性骚扰等。军队女性心理在研究方法上受女性主义影响坚持多元方法论,在研究对象和研究领域上与普通女性心理研究相比又有其特殊性。未来军队女性心理的深层研究将日益迫切,非主流研究方法将逐渐引起关注,进一步的研究应注意军队女性心理研究的文化差异。     

元认知视野中的气候变化风险研究

气候变化已经成为全球面临的最紧迫问题之一。近期研究发现,个体对于气候变化风险的元认知和其亲环境行为之间关系密切。对元认知知识、元认知来源、元认知确定性及元认知重要性四个维度相关研究的分析表明,公众元认知知识与实际知识的偏离、以分析系统为主导的风险认知来源、对气候变化后果确定性的低估以及对气候变化重要性的忽视都会抑制环境友好行为的发生,并指出了气候变化风险元认知研究的未来趋势。