Good or Bad,We Want it Now: Fixed‐cost Present Bias for Gains and Losses Explains Magnitude Asymmetries in Intertemporal Choice

Intertemporal tradeoffs are ubiquitous in decision making, yet preferences for current versus future losses are rarely explored in empirical research. Whereas rational‐economic theory posits that neither outcome sign (gains vs. losses) nor outcome magnitude (small vs. large) should affect delay discount rates, both do, and moreover, they interact: in three studies, we show that whereas large gains are discounted less than small gains, large losses are discounted more than small losses. This interaction can be understood through a reconceptualization of fixed‐cost present bias, which has traditionally described a psychological preference for immediate rewards. First, our results establish present bias for losses—a psychological preference to have losses over with now. Present bias thus predicts increased discounting of future gains but decreased (or even negative) discounting of future losses. Second, because present bias preferences do not scale with the magnitude of possible gains or losses, they play a larger role, relative to other motivations for discounting, for small magnitude intertemporal decisions than for large magnitude intertemporal decisions. Present bias thus predicts less discounting of large gains than small gains but more discounting of large losses than small losses. The present research is the first to demonstrate that the effect of outcome magnitude on discount rates may be opposite for gains and losses and also the first to offer a theory (an extension of present bias) and process data to explain this interaction. The results suggest that policy efforts to encourage future‐oriented choices should frame outcomes as large gains or small losses. Copyright © 2012 John Wiley & Sons, Ltd.     

Duchenne display responses towards sixteen enjoyable emotions: Individual differences between no and fear of being laughed at

The present study aims to identify whether individuals’ with a fear of being laughed at (gelotophobia), respond with less facially displayed joy (Duchenne display) generally towards enjoyable emotions or only those eliciting laughter. Forty participants (no vs. gelotophobia) described their feelings to scenarios prototypical for the 16 enjoyable emotions proposed by Ekman (Emotions revealed: recognizing faces and feelings to improve communication and emotional life. Times Books, New York, 2003), while being unobtrusively filmed. Facial responses were coded using the Facial Action Coding System (FACS, Ekman et al. in Facial Action Coding System: a technique for the measurement of facial movement. Consulting Psychologists Press, Palo Alto, 2002). The gelotophobes showed less facial expression of joy compared to the non-gelotophobes (Hypothesis 1) and this effect was stronger for frequency and intensity of Duchenne displays towards laughter-eliciting enjoyable emotions than for no laughter-eliciting enjoyable emotions (Hypothesis 2). Moreover, the no gelotophobia group responded more strongly to laughter-eliciting than to no laughter-eliciting enjoyable emotions. Individuals with marked gelotophobia showed the reverse pattern, displaying less joy in laughter-eliciting emotions which may impact on their social interaction, as communication may break down when positive emotion are not reciprocated.     

The spoiled pleasure of giving in to temptation

Satisfying one’s desires is typically a pleasurable experience and thus a source of momentary happiness. Getting happy in the here and now, however, may be more complicated when people yield to temptations—desires that conflict with personal self-regulatory goals so that they have reason to resist them. Using data from a large experience sampling study on everyday desire, we show that people receive considerably smaller gains in momentary happiness from enacting tempting as compared to nontempting desires. We further demonstrate that this “spoiled pleasure” effect can largely be explained by self-conscious emotions, as statistically accounting for guilt, pride, and regret as mediators reduced the observed hedonic gap to nonsignificance. The present findings challenge the assumption that the costs associated with temptation lie only in the future.     

The empirical link between relationship marketing tools and consumer retention in retail marketing

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, personalization, brand/store community and customer retention were examined via an empirical investigation of 450 loyalty/reward program members of three retail stores in Malaysia. The administration of the survey was personally administered but self‐completed. Four of the five relationship marketing tools, namely, customer service, loyalty/rewards programs, brand/store community and personalization, had a significant positive relationship with customer retention. The findings provided valuable insights into the loyalty program management practices of retail stores in a developing country context. Copyright © 2013 John Wiley & Sons, Ltd.     

Out of Sight Is Not Out of Mind: Developmental Changes in Infants' Understanding of Visual Perception During the Second Year

Three experiments investigated 14-, 18-, and 24- month-old infants' understanding of visual perception. Infants viewed films in which a protagonist was either able to view the location of a hidden object (Visual Access condition) or was blindfolded when the object location was revealed (No Visual Access condition). When requested to find the object, the protagonist pointed either at the correct location or at the incorrect location. Across experiments, 18-month-olds looked longer at the unexpected action (e.g., person pointing at the incorrect location in the Visual Access condition). By 24 month of age, infants could infer the correct search behavior from gaze alone. These findings suggest that by the middle of the second year of life, infants understand the psychological relation between an observer and an object, even if the object is no longer visible.     

Faculty Perceptions of Student Self Plagiarism: An Exploratory Multi-university Study

The purpose of this research study was to evaluate faculty perceptions regarding student self-plagiarism or recycling of student papers. Although there is a plethora of information on plagiarism and faculty who self-plagiarize in publications, there is very little research on how faculty members perceive students re-using all or part of a previously completed assignment in a second assignment. With the wide use of plagiarism detection software, this issue becomes even more crucial. A population of 340 faculty members from two private universities at three different sites was surveyed in Fall 2012 semester regarding their perceptions of student self-plagiarism. A total of 89 faculty responded for a return rate of 26.2 %. Overall, institutional policies on self-plagiarism did not exist and faculty did not clearly understand the concept and believed their students did not either. Although faculty agreed students need to be educated on self-plagiarism, faculty assumed students had previously been educated on plagiarism as well as self-plagiarism; only 13 % ensured students understood this concept.     

Social Mishap Exposures for Social Anxiety Disorder: An Important Treatment Ingredient

Conventional cognitive-behavioral therapy for social anxiety disorder, which is closely based on the treatment for depression, has been shown to be effective in numerous randomized placebo-controlled trials. Although this intervention is more effective than waitlist control group and placebo conditions, a considerable number of clients do not respond to this approach. Newer approaches include techniques specifically tailored to this particular population. One of these techniques, social mishap exposure practice, is associated with significant improvement in treatment gains. We will describe here the theoretical framework for social mishap exposures that addresses the client's exaggerated estimation of social cost. We will then present clinical observations and outcome data of a client who underwent treatment that included such social mishap exposures. Findings are discussed in the context of treatment implications and directions for future research.     

Modulation sensitivity in the perceptual organization of speech

In a spoken utterance, a talker expresses linguistic constituents in serial order. A listener resolves these linguistic properties in the rapidly fading auditory sample. Classic measures agree that auditory integration occurs at a fine temporal grain. In contrast, recent studies have proposed that sensory integration of speech occurs at a coarser grain, approximate to the syllable, on the basis of indirect and relatively insensitive perceptual measures. Evidence from cognitive neuroscience and behavioral primatology has also been adduced to support the claim of sensory integration at the pace of syllables. In the present investigation, we used direct performance measures of integration, applying an acoustic technique to isolate the contribution of short-term acoustic properties to the assay of modulation sensitivity. In corroborating the classic finding of a fine temporal grain of integration, these functional measures can inform theory and speculation in accounts of speech perception.     

阅读中自然学习生词的实验研究

本研究对儿童阅读时从语境中自然学习生词的过程及其多个影响因素进行了探讨。301名三、五年级小学生参加了实验。首先要求他们阅读文章,然后测验他们对文章中生词的知识。本研究在不同年级和能力的儿童中都发现了显著的自然学习效应。结果还表明,词的概念难度、词结构的语义透明度、语境线索强度和儿童课外阅读量对儿童的自然学习有重要影响。