The Portrayal of Men's Family Roles in Television Commercials

This study examines the portrayal of men infamily roles, as fathers and husbands, on televisioncommercials. A content analysis of commercials airedduring football, daytime, and prime time is carried out. The sample size of characters is 944, mostof whom are middle-class, non-Hispanic whites. Men withchildren but no spouse are more likely to be shownduring football than are women with children but no spouse. Advertisements for computers andelectronics are more likely to include men with childrenbut no spouse than women with children but no spouse.Men appearing alone with children are more likely to be shown outside than women alone withchildren. Men are less likely to be portrayed cooking,cleaning, washing dishes, and shopping than women. Menwithout spouses are more likely to be shown with boys and less likely to be shown with infants thanwomen without spouses. Men are infrequently shown takingcare of a child and are never shown caring for girls.However, men are often shown teaching, reading, talking, eating, and playing with children. Tothe extent that men are shown as more involved in familylife, they still tend to depend largely on knowledge andactivities that are stereotypically male.     

Remembering words and how often they occurred in memory-impaired patients

Memory &; Cognition - The recent memory impairments in Korsakoff’s (KD), Huntington’s (HD), and Alzheimer’s (SDAT) diseases are qualitatively different from one another. All...     

NOTE ON THE SUBJECTIVE SPEED OF MANUAL WORK

A preliminary experiment is described, in which the speed of three manual activities was estimated by the method of magnitude estimation. Within the rather narrow stimulus range of 1/1.35 the subjective range was 1/1.86 for card dealing, 1/1.64 for shoveling gravel, and 1/1.41 for packing. Tentative interpretations of these differences are discussed.