Energy Conservation: Two Easy Ways Out1

This study investigated attitude-behavior relationships in the context of energy conservation. Results indicated that general environmental concern is a poor predictor of energy-conservation behaviors. Direct evaluative comparisions of various non-conservationist behaviors with a more conservationist alternative showed a clear relationship with behavioral preference. Non-conservationists, however, evaluated their own behavior only marginally favorably and in some cases clearly unfavorably. This was accompanied by an overestimation of the common occurrence of these behaviors among the general population and by an unwillingness to relate these behaviors to personality characteristics. It is argued that these biases (i.e., considering one's behavior as a habit that is shared by many others) could hinder behavioral change. These findings are discussed in terms of effective public policy on the issue of energy consumption.     

The effects of social motives on behavior in social dilemmas in two cultures

Subjects in Santa Barbara, California, and Groningen, The Netherlands, participated in a seven-person social dilemma game, presented in terms of a conservation of resources problem. Prior to their decision making in the social dilemma game, subject's social motive (altruistic, cooperative, individualistic, competitive) was assessed by means of two different classification procedures. On the basis of previous research findings American subjects were expected to display relatively more competitive social motives, and Dutch subjects relatively more cooperative ones. However, no indications of crosscultural differences were found neither with regard to the distribution of social motives nor with regard to the amount of resources taken for self in the social dilemma game. In both locations, competitive subjects took most resources for self, individualistic subjects took next most, cooperative subjects took less than individualists, and altruistic subjects took the least. In addition to predictive validity, indices of the convergent validity of two social motive assessment procedures were described.     

Correspondence analysis used complementary to loglinear analysis

Loglinear analysis and correspondence analysis provide us with two different methods for the decomposition of contingency tables. In this paper we will show that there are cases in which these two techniques can be used complementary to each other. More specifically, we will show that often correspondence analysis can be viewed as providing a decomposition of the difference between two matrices, each following a specific loglinear model. Therefore, in these cases the correspondence analysis solution can be interpreted in terms of the difference between these loglinear models. A generalization of correspondence analysis, recently proposed by Escofier, will also be discussed. With this decomposition, which includes classical correspondence analysis as a special case, it is possible to use correspondence analysis complementary to loglinear analysis in more instances than those described for classical correspondence analysis. In this context correspondence analysis is used for the decomposition of the residuals of specific restricted loglinear models.     

Attributional self-presentation and information available to the audience

Public ability attributions of public task performance were investigated as a function of test performance (high or low), task performance (high or low), and the availability of information about test performance to the audience (audience informed or audience not informed). The results were largely in agreement with self-presentation expectations, Ability attributions concerning public task performance addressed to an audience which was not informed about test results, were found to be strongly self-serving, although they were also influenced by consistency of test and task performance. In ability attributions directed at an informed audience, self-serving biases were completely absent, the attributions being in accordance with the consistency or inconsistency of test and task performances.     

Sexual experience and preference for males or females in the female rat

The influence of sexual experience on preference behavior was investigated in adult female rats. In the first experiment, preference behavior for sexually active males versus estrous females was investigated in female rats who were experienced with mounting behavior. Preference of these mount experienced females was compared to preference of females who were naive in this respect. Mount experience with estrous females induced a female-directed preference in ovariectomized female rats, irrespective of whether the females were treated with OIL or with testosterone-propionate (500 micrograms TP, injected once 48 h prior to testing). Sexually naive, OIL-treated females did not show a preference for males or females, but TP induced a preference for a male. Individual differences in mount frequency were not correlated with preference behavior. In the second experiment, the influence of experience with feminine sexual responses on preference behavior was investigated. OIL-treated and TP-treated females oriented equally toward males and females when they had been given the opportunity to copulate with males prior to the preference tests. The results strongly suggest that prior sexual experience is an important determinant of preference behavior. The female's behavior during sexual interactions was, however, not predictive of later preference.     

Cognitive determinants of lactate-induced anxiety

The effects of lactate infusion on subjective mood change were studied in two differently instructed groups, in a double-blind, placebo-controlled, cross-over study. Ss who were told that infusions would produce anxiety reported a significant change in the expected direction after lactate but not after glucose. Ss who were told that infusions would produce a state of pleasant excitement showed no change after either infusion. The possible role of cognitive parameters in experimentally-induced anxiety is discussed.