READING INTERESTS OF CHINESE ADOLESCENTS: EFFECTS OF PERSONAL AND SOCIAL FACTORS*

The relation of the reading interests of Chinese adolescents to their personality (introversion), values (intellectualism and academic achievement), and the reading interests of their family members and peers was studied. A total of 2,114 secondary school students participated in the study. The hypothesized relationship was found to be positive. Specifically, the more introverted students were attracted to more literary materials, whereas the less introverted were fond of more action type of materials. Students high on the value of intellectualism were found to read in general more than those low on the value in almost any kind of materials. Compared to the low ones, students high on the value of academic achievement tended to read more but the differences were not extensive; their interest seemed to focus more on the literary and curriculum-related materials. With respect to family and peer influences, students with parents, siblings, classmates, and friends who read tended to read more and have wider reading interests.