广告作品评价系统的心理学研究

本研究从1990年至1991年,在全国许多城市对消费者的电视和报纸广告作品的一般性评价进行了调查,分别获得了五至六个基本评价因素:可信度、吸引力、适合度、感染力、认知力和必要信息;通过控制试验,又获得了它们的相对重视度和广告作品评价的数学模型: B=∑a_k ·r_(kj)     

小学五年级学生英语阅读知觉广度的眼动研究

使用Eyelink2000型眼动仪,采用经典的呈现随眼动变化技术,对24名被试在不同窗口条件下英文阅读的眼动指标进行记录和分析,以考察小学五年级学生英语阅读的知觉广度。研究结果表明:小学五年级学生英语阅读的知觉广度的右侧范围是注视点右侧5-8个字符空间。     

科学知识社会学的宣言--与哈里·柯林斯的访谈录

哈里·柯林斯(Harry Collins)是英国卡的夫大学社会学资深教授,知识、专业知识与科学研究中心主任,世界著名的科学知识社会学家.2005年4月5～12日,他在山西大学科学技术哲学研究中心进行学术访问期间,我就柯林斯的科学知识社会学思想对他进行了专访.     

从思想转向、学术转向到文化转向——中国大陆30年马克思主义哲学的回顾与展望

当各个领域都在总结中国特色社会主义现代化建设和改革开放30年时,马克思主义哲学作为中国大陆30年观念变迁的"内核"的学科领域当然不能例外.所谓"总结",意义有二:一是回顾我们所曾做过的一切,以便汲取经验和教训;二是展望哪些是应当做、可能做而尚未做的,以便继续探索和创新.     

Access to reproductive technologies by single women and lesbians: Social representations and public debate

A landmark decision in 2000 by the Federal Court of Australia (FCA) allowed access to medically assisted reproductive technologies (MART) regardless of marital status, i.e. by single women and lesbians. This decision sparked much debate, including comments by the Prime Minister of Australia and hundreds of letters to newspapers around the country. In this study, 180 letters to the editor in two newspapers were analyzed to identify themes and processes relevant to conceptualizing who should have access to MART. Representations of family were particularly evident and themes supported the traditional family structure of a mother, father and children, arguing that access to MART should be restricted to this family form. However, emerging representations of family, based on themes of positive parenting values, independent of gender and number of parents, were also observed, suggesting that political agendas restricting MART to heterosexual family structures are not supported by public consensus, or by the emerging acceptance of alternative family forms. Copyright © 2008 John Wiley & Sons, Ltd.